LUV-PYNK Photoshoot

Our editorial, in conjunction with Flying Solo NYC, is titled “LUV-PYNK.” We wanted to express the uprise in black love and unity. Each picture depicts the true emotion of loving the skin you’re in.

 
LUV-PYNK

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Team Credits (with IG)

Photographer: Ricky Sanchez @prttyrcky
Model: Jamie Leaa @jamieleaa_
Stylist: Ola Wadley @olaflair
MUA: Christina Vega @christinavega_
Hair: Helene Marie @helene.marie

Photos in Chronological Order:

Look 1

Hayden / Jewelry – Earrings and Chain – @haydenofficiel
Simone Ellis / Flower Sleeves – @simone3llis
L.A.B. by Ternovskaya / Pink Dress – @lab.byternovskaya

Look 2

Galpon Co. / Red Hat – galpon.co
Hayden / Jewelry Earrings and Choker – @haydenofficiel
Nabys Vielman / Pink Boa – @nabysvielman
Simone Ellis / Pink Flower Jumpsuit – @simone3llis
Caro New York / Red Bag – @caro.new.york
Blood and Honey / Maroon Sandals – @blood.honey

Look 3

GO Clothed / Red Hat – @goclothed
Hayden / Jewelry – Earrings – @haydenofficiel
Afle Bijoux / Jewelry Gold Cuff – @aflebijoux
CO.MODE / Pink Suit – @co.mode_official
Donna Zhong / Red Shirt – @donnazhongofficial
La Guardia / Bag – @laguardiabsas
Blood & Honey / Sandal – @blood.honey

Look 4

Hayden / Jewelry Earrings & Choker – @haydenofficiel
GO Clothed / Red Hat – @goclothed
Elizabeth Brown / Red Dress – @elizabethbrowndesign
Blood & Honey / Sandals – @blood.honey

Look 5

Hayden / Jewelry Earrings – @haydenofficiel
Elias Gurrola / Pink Bodysuit & Vest – @eliasgurrola

Look 6

Nabys Vielman Jacket – @nabysvielman
Elias Gurrola Pink Bodysuit, Pants & Vest – @eliasgurrola
Hayden Jewelry Earrings – @haydenofficiel
Belier Belier bag – @belier.belier

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With love,

FWO

Dressed To Kilt Benefitting The Navy Seal Foundation

Represented by The Riviere Agency.

Dressed to Kilt’s return to New York on Friday night was a hit with a celebrity fashion show featuring kilts and kitsch and cool Native American designers as a fun twist to celebrate diversity. The fashion show featured designers from Scotland and some Native American tribes along with the runway debut of a LGBTQ tartan worn by Scottish TV personality Phil MacHugh. The show featured fun spectacles and delights to keep the crowd entertained ranging from Native American dance numbers to famed rugby player brothers strutting shirtless down the runway, and even live Falcons making a catwalk appearance. The fashion show was followed by a cocktail party and buffet along and beats spun by DJ Johnny that had guests dancing the night away.

This year’s notable lineup included: Master Chief Edward Byers (active Navy Seal), Tom and Max Evans (Famous Scottish Rugby Players), Phil MacHugh (Scottish media personality and columnist), Adam Beach (“Law and Order SVU”, “Hawaii Five-O” and “Juanita” on Netflix), Francesca Curran (“Orange is the New Black”), Jessica Matten (star of “Frontier’ on Netflix), Buddy Valastro (“Cake Boss”), Janelle Evans (“Teen Mom”), Kelli Barrett (“Fosse/Verdon” on FX), Marvin Cortes (“America’s Next Top Model”) and Genevieve Gorder (Former star of “Trading Spaces” and new Bravo series “Stay Here”).

 
Dressed To Kilt

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Photos: Getty Images

Guests were greeted at the entrance of the Church of the Holy Apostles to a traditional Scottish bagpiper and treated to delectable nibbles before the show started. The crowd was treated to incredible designs from Native American designers Shyanne Brant, Stacey Mitchell, Sparkling Spur, Red Berry Women and Wabigonikwe Tenasco reminding guests of the incredible rich history and talent of Native Americans that is often ignored by the fashion community. Designers from across the pond such as Lucan Fashion, Ediburgh based label Totty Rocks, Calzeat and Walker Slater reminded the crowd what true craftsmanship and heritage looks like. A nod was made to the outdoor lifestyle arena with designs from Horse Country Saddlery. In addition to these special designs, kilts and the Navy SEAL Foundation Tartan highland dress. A very special LGBTQ Tartan quilt made its debut on American runways last night really ringing in the message of inclusivity for the evening.

The guest list included a bevvy of celebs, influencers, media and incredible military notables such as: Pat and Michael Parry, Goldstar parents of fallen Navy Seal Brian Bill; Robin King, CEO of the Navy Seal Foundation; 911 Survivor Andrew Cullan and Navy SEAL and Medal of Honor recipient Master Chief Edward Buyers and his family.

The soiree was held in Houston last year, taking a break from a long run in New York City, but returned to its roots in New York City on Tartan Day, April 5, 2019. Dressed to Kilt has developed a cult like following for those seeking some good Scottish fun and many celebrities with Scottish roots have dawned the catwalk from Andie MacDowell to Ivanka Trump.

About Dressed to Kilt

From its genesis in 2003, DTK is now the largest and most prestigious Scottish fashion event in the world, and one of the highest profile fashion shows in the United States. We believe that fashion without the enrichment of diverse cultures become hollow. The show is produced by the Friends of Scotland charity which was co-founded by Sir Sean Connery in 2002. In addition to supermodels, this show highlights very accomplished men and women on the runway and it is also filled with A-List celebrities and athletes from both sides of the Atlantic. In recent shows Sir Sean Connery, Gerard Butler, Kiefer Sutherland, Kyle MacLachlan, Ivanka Trump and Donald Trump Jr., Chris “Mr. Big” Noth, Mike Myers and Craig Ferguson have all walked the runway. The charity has raised significant sums for the families of wounded veterans.

About The Navy SEAL Foundation

The Navy SEAL Foundation provides immediate and ongoing support and assistance to the Naval Special Warfare community and its families. Since the attacks of Sept. 11, 2001, there has been an unprecedented demand for our Special Operations Forces. Never before has so much been asked of so few, from so many, for so long. Established in 2000 to serve U.S. Navy SEALs, Special Warfare Combatant-craft Crewmen, Naval Special Warfare support personnel and their families, the Navy SEAL Foundation’s programs are focused on the preservation of the Naval Special Warfare force and their families. We provide a comprehensive set of programs specifically designed to improve health and welfare, build and enhance resiliency, empower and educate families and provide critical support during times of illness, injury, loss and transition. Built on an unparalleled legacy and established in 2000, the Navy SEAL Foundation is a 501(c)(3), tax-exempt, national, non-profit benevolent organization headquartered in Virginia Beach, VA. The Foundation is a resolute cornerstone for the Naval Special Warfare community and their families in times of adversity and triumph. Each of our specialized programs maps directly back to the U.S. Special Operations Command directive and the Naval Special Warfare’s Preservation of the Force and Family Program, a program designed to address the “fraying” of the force caused by the stress of more than 18 years of sustained combat. Our programs are designed to improve health and welfare, build and enhance resiliency, empower and educate their families, and provide critical support during times of illness, injury, and loss.

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Learn More

dressedtokilt.com
navysealfoundation.org

With love,

FWO

“What Could I Do With My Skill?”

When Pablo Starr, editor-in-chief of Fashion Week Online asked me to share my story of my recent journey with Hair Aid, I reflected on my reasons why I joined, and the answer was: “What could I do with my skill?”

Last month I joined a team of hairdressers I’d never met before, to go to a country I’ve never been before, to do things I’ve never done before.

I joined a team of hairdressers I’d never met before, to go to a country I’ve never been before

 
Hair Aid

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Why? Because I wanted to give back and I wanted to make the world a better place and I wanted to do it with the skill I have.

Hair Aid Inc., founded by Selina Tomasich, is an amazing non-profit organization that takes volunteer hairdressers into developing countries to teach individuals rescued from sex trafficking, living in critical poverty and slum conditions how to cut hair.

Hair Aid Inc. takes volunteer hairdressers into developing countries to teach impoverished individuals how to cut hair

These people live in the most appalling conditions I have ever seen. They lie in beds with no mattresses, no pillows, no sheets, no walls, no windows; their only protection from the sun can be a stolen tarpaulin, or vinyl sign.

They lie in beds with no mattresses, no walls, no windows

The entry into their home is piles of rubbish, putrid water. Food is foraged from the bins and if they are lucky enough to be linked with an NGO or charity they might get a bag of food with 1kg of rice, 1 small bottle of oil, 1 small packet to powered milk and some herbs.

Their lives are lived in critical poverty.

They have no options to earn a living, get a job, or do any training to improve their lives.

But this is what Hair Aid does. Hair Aid recruits and sends volunteer hairdressers, from all around the world, to overseas locations to provide free hair cutting training for people living in critical poverty.

The volunteer hairdressers work in teams directly with people living on the street, or slum communities, or with ladies rescued from the sex trade and prostitution gangs.

Volunteer hairdressers teach a five-day hair-cutting program, which gives the skill to cut five basic haircuts. At the end of the training each trainee gets gifted a small tool kit, with a set of shears, 1 comb, 4 section clips, a cape and a water bottle. The skill they have learned and the gifted tool kit can then be used to start a micro business and create an income to support themselves and their family. The effect on their lives is instant.

Volunteer hairdressers teach a five-day hair-cutting program

Being able to earn money to buy food, to keep themselves and their children alive is an immediate, intense ripple effect that not only change their lives, but also their communities’ lives, their children’s lives — but more importantly it will empower them to stand on their own two feet to provide for themselves.

“Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.” This is the philosophy that Hair Aid follows, and their goal is to “teach a person to cut hair, and they can create a pathway out of poverty.”

Joining a Hair Aid project is 100% volunteered based and each volunteer has to raise the funds to go. When you are fundraising to come on a project with Hair Aid it’s important to make sure you understand how Hair Aid operates so you can answer any questions from potential stakeholders.

Hair Aid teams work in Cambodia, Thailand, Indonesia and Philippines. On each project there can be 20-24 hairdressers volunteering at one time. Hair Aid teams can work in up to six locations during a project. At each location there will be between 15 and 20 people wanting to be trained.

Hair Aid employs previous trainees to come and work with them when Hair Aid teams are on the ground. These are previous trainees that know working salons over there, or running their own hair cutting business. Hair Aid has a connection with the largest hairdressing salon in Manila (David Salons) and they send staff to help us out during the training.

Once Hair Aid teams’ leave they stay in contact with the trainees.

In Manila Hair Aid have local people that Hair Aid pays a stipend to every month to stay in contact with the trainees. Catania Group International has a team that stays in contact with Hair Aid trainees and offers additional support. In Cambodia each location has a training program and the Hair Aid trainees get continued training. In the Thailand community organizations bring the trainees back every Saturday morning and as a group they are supported with group training.

Hair Aid teams go back every six months, and Hair Aid management talks regularly with the local teams over there to stay informed in case anybody needs additional training, new tools, any extra support. ⁣

I’ve worked in the beauty industry for 25 years. My roles in the industry are as a hairstylist, An Aveda hair color purefessional /educator, technical director, New York fashion week stylist, health/wellness coach and a volunteer at shelters/nursing homes. Now I proudly add Hair Aid volunteer to that list.

When asking the question, “what can I do with my skill,” the answer was aligning myself with an organization where I can create a global ripple affect, which will really change, really change, and impact a person’s life, their communities that will afford them the options they would not have had without learning a skill.

I’ve spent many years nurturing and honing my skill as a hairdresser; in return it has opened many doors of opportunities for me that would not have been possible without my skill.

When it really boils down you can have everything but without a skill things become much harder and the struggle becomes real.

When I was on the project in Pattaya, Thailand it was amazing to see the individuals that go through this five-day training blossom before my eyes. They start to have trust and to see them finally believe in themselves in what they can accomplish is incredible.

They start to have trust and finally believe in themselves

We trained ten women and two men. They each learned five haircuts and cut each haircut three times. So in five days they did fifteen haircuts, which is incredible for someone who never picked up haircutting shears or even sectioned hair before. Each trainee was graded, passed and we held a celebration ceremony to commemorate. Each trainee received a certificate of completion and a hair cutting kit, which includes cutting shears, clips, cape, spray bottle and carrying bag. The smiles on their faces were incredible to see.

The smiles on their faces were incredible to see.

We will be going back every six months to provide more ongoing training. Hair Aid continually works with local organizations to make sure the trainees are being supported and their needs met.

We didn’t just teach hair cutting. During the Thailand project we worked with different non-profit organizations doing free community haircuts for orphans, the elderly or those with disabilities or mobility challenges. We helped to deliver food to sick and dying, and medicine to slum communities and local prisons. It was an experience that changed me. It was an opportunity to use my skill of hairdressing to change someone’s life.

It was an experience that changed me

Hair Aid’s goal is to change the world one haircut at a time. To do this they need more hands, volunteers, monetary donations, hair tool donations, global and corporate sponsorships.

they need more hands, volunteers, monetary donations, hair tool donations, global and corporate sponsorships.

If you feel like joining the Hair Aid family, I promise you it will be life-changing for the trainees and you will be forever changed by the experience.

As well, non-hairdresser volunteers are welcomed on a Hair Aid projects! Everyone can provide vital support to the projects.

Please go to hairaid.org.au to join the family.

This October I will be joining Hair Aid in Thailand again and I cannot wait.

Thank you for reading my story and to Fashion Week Online for reaching out to me. To the organizations and volunteers I worked with it was an honor and absolute pleasure to share in this experience with all of you.

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Learn More

hairaid.org.au
@laurashaircolorwellness

With love,

FWO

The Face, the iconic style magazine that defined youth culture, is back for 2019.

Represented by Purple PR.

The newly relaunched, digital first version of The Face will launch in April, followed by a quarterly print magazine in August.

Why bring an icon back? Because we need it. Because there’s a new, exciting, energised generation who have been ill-served and short-changed by the emptiness of today’s ‘feed’ culture, where endless content streams replace genuine insight, with little thought beyond the constant need for the new.

today’s youth have been ill-served and short-changed by the emptiness of today’s ‘feed’ culture

There has never been more demand for the sharp editorial curation that The Face offers, delivering a depth of understanding about wider trends in popular culture across all channels, providing energy and focus for a smart, savvy, questioning audience.

Managing Director Dan Flower and Brand Director Jason Gonsalves have pulled together an innovative core creative team consisting of Editor Stuart Brumfitt, Digital Editor Brooke McCord, Art Director Alex O’Brien, and Fashion Director Danny Reed.

In addition, the creative team is bolstered by a diverse, global collective -– a pioneering move that replaces the predictable roster of contributing editors with those who are all at the forefront of cultural discourse and helping to drive the conversation forward.

These include The Face creative lead, Acyde and Asia’s Creative Director-at-large Margaret Zhang. As well as Tremaine Emory, Zainab Jama, Grace Wales Bonner, Grace Ladoja, Chimene Suleyman and Magnus Reid, who will all feed in ideas, connections and audio reports from the cultural frontline.

Delving deep into the world of music, fashion, sport, politics and the arts, The Face is reborn and reimagined as an integrated, multi-channel offering, reflecting the need of today’s ‘always on’ audience, but never losing sight of the wit and intelligence that made The Face great.

It’s about discovering new talent and uncovering the fascinating stories that are found at the intersection of social and cultural boundaries –- through audio, video and the written word. It’s about a global outlook; connecting the dots; always talking up to its audience –- and all done with a style that no one else is doing right now.

The Face has always been not just about what pop culture matters, but why pop culture matters.

In addition, look out for an international programme of live events, partnerships and collaborations coming soon …

The Face is back.

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Learn More

thefacemag.com

With love,

FWO

High End Street Wear “INXX” expands its Asian Vibe into the US Marketplace

Asian fashion icon Yosuke Kubozuka is the new universally fresh face of the brand

INXX, the Chinese-based brand giving a voice to the millennial generation, is now officially launching its US ecommerce site: inxx.us. Curated for global youth, INXX created a one-day sales record, with 3.5 million dollars in sales generated in China. The impressive growth of the company comes as no surprise, as the brand has set its sight on fusing the major fashions of worldwide street trends.

At the convergence of culture and technology, INXX has found extreme growth within the Asian market, uniting inspired fads with high street fashion. The brand’s latest SS19 collection continues to exemplify its vivid blended persona, which is rooted in Chinese heritage and grown in American streets. The INXX mantra “X with attitude” highlights the company’s mission of fully exploring the meaning of contemporary self-expression.

 
High End Street Wear “INXX”

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Renowned actor and musician Yosuke Kubozuka fully encapsulates the INXX experience. Noted for ushering the Supreme high-end streetwear trend into Asia, Kubozuka has since been recognized as a universal fashion icon. As INXX ambassador, he exemplifies innovation and edginess through his own refined lifestyle, making him the ideal public figure to bring the brand’s sleek Asian look to the West.

Yosuke Kubozuka is known for ushering the Supreme trend into Asia

INXX made its 2018 debut with a VFiles presentation with, in its showcase during New York Fashion Week SS19.

INXX blended craftsmanship with underground urban street aesthetic by using a unique combination of tie-dye and heavy washed denim. The clothing made a striking statement with its contrast between bright colors and sharp urban composition, and the newest collection left a bold impact on beholders. Through its mix of surreal grungy graphics and inimitable design detail, the collection achieved a look without boundaries. Elements such as an ancient totem graphic T and heavy washed vintage coat bridged the gap between Chinese culture and street wear silhouettes.

Today, INXX and brand ambassador Yosuke Kubozuka have come together in making the 2019 S/S collection, with the creative chemistry elevating the design to a new frontier in fashion. The actor and musician expressed his talent throughout this series, collaborating with the brand and contributing his take on innovative trends. His influence in the design process greatly shaped the series’ aesthetic, as he advanced the traditional aspects of Chinese environment into urban fashion. Creating alongside INXX designers, Kubozuka’s own structured sense of style fosters the unique character of the brand and represents the ideals of contemporary youth culture. Fearless, independent, and vibrant, the spirit of the brand is reflected in Kubozuka’s own modern style.

The INXX vision is to create truly multicultural style. By keeping roots in its blended Asian streetwear background, the brand has been able to forge a strong identity while growing into new markets. “We want to open up to a broader market and develop more forward-looking and global design paths while forming our own symbols,” comments INXX co-founder Henry Mao. INXX is focused on incorporating traditional Eastern elements into new Western shapes with each multidimensional piece. Made for the style-conscious, the clothing is centered on experimental originality. INXX aims to become the link between Western and Chinese exchanges, bringing its consumers a global pop culture lifestyle. The future for INXX is as dynamic as its inspiration, as it continues with each season to represent emerging subcultures and undefined beauty in new ways. More than a brand of clothing, INXX is a unique look into the future. With each season, “X with attitude” embraces the unknown and continues to go beyond what is expected.

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Learn More

inxx.us

With love,

FWO

Celeb Fashion Show And Cocktail Party To Benefit The Navy Seal Foundation

Charitable Organization, Friends of Scotland, is bringing back the famed celebrity fashion show Dressed to Kilt to New York City on Tartan Day, Friday, April 5, 2019 filled with kilts and kitsch. The fashion show will feature designers from Scotland and some Native American tribes paying homage to the roots of America and celebrating diversity in this country.

Walking the catwalk will be military heroes, Scottish Rugby players, and celebs from your news screens to your favorite reality TV shows, all aimed at raising money for the Navy Seal Foundation. Celebrities, heroes, and models alike will be styled by Joan Reidy, a celeb stylist who has worked with the likes of Beyonce, Gwen Stefani, Jennifer Lopez, Drew Berrymore and countless designers for NYFW. The fashion show will be followed by a cocktail party and buffet along with music and a few Scottish numbers aimed at encouraging the crowd to try their hand at Ceilidh, traditional Scottish dancing.

Dressed to Kilt will be held at the Church of the Holy Apostles in Chelsea chosen because of its beautiful interior and the fact that they hold a soup kitchen daily serving the homeless and hungry of lower Manhattan. The soiree was held in Houston last year, taking a break from a long run in New York City. Dressed to Kilt has developed a cult like following for those seeking some good Scottish fun and many celebrities with Scottish roots have dawned the catwalk from Andie MacDowell to Ivanka Trump.

This year’s notable lineup includes: Master Chief Edward Byers (active Navy Seal), Tom and Max Evans (Famous Scottish Rugby Players), Jessica Matten (star of “Frontier’ on Netflix), Kanaiehtiio Horn (model), Janelle Evans (“Teen Mom”), Adam Beach (“Law and Order SVU”, “Hawaii Five-O” and “Juanita” on Netflix), Jennifer Lahmers (“Fox News Good Day” Anchor), Mark Steines (“Entertainment Tonight”), TV Host Natalie Negroni, Melody Mitchell (“Black Ink Crew”), Angelina Marie (“Jersey Shore Family Vacation”), Kelli Barrett (“Fosse/Verdon” on FX), Marvin Cortes (“America’s Next Top Model”) and Genevieve Gorder (Former star of “Trading Spaces” and new Bravo series “Stay Here”).

Proceeds from the evening will go to benefit the Navy Seal Foundation. Tickets start at $50 for those under 30 years of age, $75 for general admission and $150 for VIP tickets which includes a VIP seat for the show. Tickets can be purchased at DressedtoKilt.com.

About Dressed to Kilt

From its genesis in 2003, DTK is now the largest and most prestigious Scottish fashion event in the world, and one of the highest profile fashion shows in the United States. We believe that fashion without the enrichment of diverse cultures become hollow. The show is produced by the Friends of Scotland charity which was co-founded by Sir Sean Connery in 2002. In addition to supermodels, this show highlights very accomplished men and women on the runway and it is also filled with A-List celebrities and athletes from both sides of the Atlantic. In recent shows Sir Sean Connery, Gerard Butler, Kiefer Sutherland, Kyle MacLachlan, Ivanka Trump and Donald Trump Jr., Chris “Mr. Big” Noth, Mike Myers and Craig Ferguson have all walked the runway. The charity has raised significant sums for the families of wounded veterans. For more information, please visit www.dressedtokilt.com.

About The Navy SEAL Foundation

The Navy SEAL Foundation provides immediate and ongoing support and assistance to the Naval Special Warfare community and its families. Since the attacks of Sept. 11, 2001, there has been an unprecedented demand for our Special Operations Forces. Never before has so much been asked of so few, from so many, for so long. Established in 2000 to serve U.S. Navy SEALs, Special Warfare Combatant-craft Crewmen, Naval Special Warfare support personnel and their families, the Navy SEAL Foundation’s programs are focused on the preservation of the Naval Special Warfare force and their families. We provide a comprehensive set of programs specifically designed to improve health and welfare, build and enhance resiliency, empower and educate families and provide critical support during times of illness, injury, loss and transition. Built on an unparalleled legacy and established in 2000, the Navy SEAL Foundation is a 501(c)(3), tax-exempt, national, non-profit benevolent organization headquartered in Virginia Beach, VA. The Foundation is a resolute cornerstone for the Naval Special Warfare community and their families in times of adversity and triumph. Each of our specialized programs maps directly back to the U.S. Special Operations Command directive and the Naval Special Warfare’s Preservation of the Force and Family Program, a program designed to address the “fraying” of the force caused by the stress of more than 18 years of sustained combat. Our programs are designed to improve health and welfare, build and enhance resiliency, empower and educate their families, and provide critical support during times of illness, injury, and loss. www.navysealfoundation.org

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With love,

FWO

Special Opportunity with Flying Solo x FWO

If you’ve ever wanted to showcase during New York Fashion Week, now’s your chance! Because thanks to a special opportunity with FWO x Flying Solo, selected brands will be able to showcase at NYFW in September, and also be placed within Flying Solo’s popular and beautiful showroom in the heart of SoHo in NYC. The purpose of this collaboration? To help promote and enable the next generation of fashion stars.

Since FWO was founded in 2012, our mission has been simple: to promote fashion week, and to elevate emerging talent right alongside the biggest names in fashion.

Flying Solo NYC is an innovative platform that puts the dream of showcasing at NYFW within reach of many designers who otherwise might have to pay $20,000 or more.

Flying Solo’s shows have been covered in New York Magazine, The New York Times, NYLON, The Cut, Fashionista, Harper’s Bazaar China, WWD, Vogue Brasil, Marie Claire Brasil, Huffington Post, and many more.

 
Flying Solo Last NYFW (February 2019)

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The Cost

The cost to participate, if selected, is $7,900 (compare to $20,000 – $60,000 via other producers), payable in $1,500 installments. The package also includes inclusion on the NYFW schedule, as well as guaranteed story coverage in FWO.

The $7,900 includes everything you need to make a show succeess: models, venue, hair and makeup, PR, pictures, and video at the end of the season.

But that’s not all: showcasing designers will also be able to place items in The Copper Room in SoHo, to be seen by buyers and stylists looking for items for editorial shoots.

(The showroom alone is normally $1,500 / month!)

 
The Copper Room in SoHo

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Designers must apply here.

We wish you the best of luck!

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Learn More

Apply for NYFW showcase with FWO x Flying Solo

With love,

FWO

Y7 Anthem Launch

Represented by Inspire the Now.

Y7 Studio, the sweat drippin’, beat bumpin’, candlelit yoga studio and lifestyle brand, announces the launch of its anthem “We Are A Tribe Called Sweat” and its first brand campaign with the release of a video, directed by J Williams.

As Y7 continues its rapid expansion across New York and Los Angeles, with plans for new locations in Chicago later this year, its anthem is a declaration of the Y7 brand ethos, bringing to life its mission to make yoga inclusive and accessible for all. Developed in-house, the anthem takes you deeper behind the phrase “A Tribe Called Sweat,” which is notoriously displayed on the studio walls in all Y7 locations. Its anthemic message depicts the ideals and culture of the Y7 community and acts to inspire and motivate clients both on and off the mat.

Y7

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The 90-second anthem video features real brand loyalists of Y7 – instructors, employees and clients who authentically make up the community. Viewers are immersed into the world of Y7 – “Sweating That Sh*t Out” in a dark, candlelit, infrared-heated studio together as “One Family Formed By Sweat.”

Director J Williams’ background includes working with independent and mainstream artists like Wyclef Jean, Lil Yachty and Bridget Kelly, whose music video “Act Like That” gained popularity across MTV, VH1 and Fuse. As music and Y7 are inextricably linked, the video is set against a Y7-style hip hop track, exclusively composed by producer Safa Gaw, while the anthem is voiced over.

“Y7 is not just a brand or a studio; it’s an inclusive culture and community where people can feel a sense of belonging and pride. As we continue to expand, it is integral to bring our core values and mission to life in a big way for our clients,” explains Sarah Larson Levey, Y7 Studio Founder and CEO. “The Y7 anthem is raw and real; expressing who we are as a company beyond just the in-studio experience.”

The anthem campaign will be distributed across all Y7 digital channels and permanently displayed on the walls of all studio locations. The campaign also includes artwork featuring portraits of real Y7 brand loyalists that corresponds to lines of the anthem. This artwork will be shared across a social media campaign by Y7 and those in the portraits, and will be available on the campaign landing page, as well as in posters across New York City.

Y7 Anthem

We are a tribe called sweat. Free flowin’, sweat drippin’, beat bumpin. We welcome all who give their all. One family formed by sweat. Sweat is our sacrifice. Sweat doesn’t judge. Sweat is cash money, and we earn every drop together. We flow 60 minutes and give zero f*cks. We believe in gritty over pretty. In practice over perfection. That the toughest binds build the strongest minds. And clear hearts are only found on dirty mats. We can’t stop, won’t stop. Reaching beyond our toes. Fearing nothing to gain everything. Finding our light in the darkness. And when sh*t gets real, we sweat that sh*t out. WeFlowHard®

About Y7 Studio

Established in 2013, Y7 Studio is sweat drippin’, beat bumpin’, candlelit yoga. The studios are heated using state-of-the-art infrared technology, which helps create a detoxifying sweat that stimulates blood circulation and increases flexibility. In this music-driven practice, you will flow along to the hottest beats ranging from A Tribe Called Quest to Cardi B. Classes are held in a dark, candlelit room with no mirrors to encourage clients to turn their focus inward and more deeply explore their individual practice. Leave feeling strong and centered. With 12 studios across New York and Los Angeles, a cult retail line, comprehensive teacher training programs and Vibe Higher, a health and lifestyle coaching program, Y7 is uniquely positioned as the premier yoga and lifestyle brand.

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Learn More

@y7studio
y7-studio.com

With love,

FWO