Written By: Alec Tavares
Our future has become a race for efficiency. It seems the faster technology advances the faster time moves, and the faster the economy has to adapt. This is the generation of the polymath who is enticed by curiosity and seeks to avoid being boxed in by job descriptions. People, much like product, can perform more than one task. And today every purchase has to act as an extension of our everyday lives –Enter the 3:AM dual-soled shoe from MUVEZ.
MUVEZ started as a team of aspiring entrepreneurs riddled by the void for a quintessential all day shoe. A shoe that could marry comfort and convenience in the name of versatility. Once presumed to be an impossible design, the 3:AM shoe was first prototyped in a basement. Through years of research and development, the team crossed paths with industry shoe dog, Lou Carrega. Recognizing the design and potential niche in the market, MUVEZ found a capable manufacturer and began production.
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The 3:AM’s dual-sole technology combines the functionality of an athletic shoe with the convenience of a house slide. The interchangeable shoe is dressed with fashion sensibilities while the EVA foam keeps your feet comfortable, as you seamlessly transition through indoor and outdoor settings.
NYC model and street fashion connoisseur, Chris Lavish, is an early adopter for the new concept shoe and has already been spotted showcasing various looks in the 3:AMs during London Fashion Week. This is further evidence of the shoes’ ability to multi-task, providing a myriad of outdoor looks, whether it be an athletic luxe motif or a sporty finish to a business casual day.
MUVEZ plans to continue its expansion July 23rd with a Kick Starter event where the ambitious company will introduce all-new 3:AM models for women and kids in new colorways. Be sure to follow MUVEZ on Instagram as the company continues to push the boundaries of comfort and style.