Eudon Choi London Fashion Week FW19
Represented by Purple PR.
For his SS19 collection – Manik Bagh – Eudon Choi takes inspiration from the artist Ivan da Silva Bruhns (1881-1980) whose carpets are among the most coveted of the French Art Deco period.
Born in Paris to Brazilian parents, Da Silva Bruhns first studied medicine before turning to carpet design after discovering Berber rugs at the exhibition of Moroccan art at Musée des Arts Décoratifs, Paris in 1917.
A self-taught weaver, Da Silva Bruhns learnt his craft by unravelling oriental carpets to see how they were constructed before eventually founding his own highly regarded workshop.
The SS19 show takes its name from the modernist Palace of Manik Bagh (Gardens of Rubies) the home of the Maharaja Yeshwant Rao Holkar II of Indore (1908-1961).
Eudon Choi: London FW19
Credit show photography: Chris Yates
The progressive design of Manik Bagh was the product of a collaboration between the Maharaja himself and architect Eckart Muthesius whom he met at Oxford University. The building, which was completed in 1934, is a unique example of International Modernism in Asia and features many of Ivan Da Silva Bruhns’ most celebrated works.
Conceived during the age of Cubism and Art Deco, Da Silva Bruhn’s work is deeply inspired by his Latin American heritage and features intertwined shapes, simple motifs and subdued colour palettes.
EUDON CHOI’s SS19 collection echoes Da Silva Bruhn’s ability to combine visually impactful geometrics and a palette of warm nuanced tones in ochre and aubergine that contrast harmoniously with radical patterns and parallel contours. The result is an understated yet dynamic collection that incorporates Choi’s playful silhouettes and Da Silva Bruhn’s careful balance of decoration and utility.
For a fourth season EUDON CHOI extends the collaboration with global brand DECKE, exploring feminine textures in leather and canvas for both bags and shoes.
All jewellery is by Portrait Report.
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With love,
FWO