Fashion Future: Powered by Samsung | Part 1

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Excerpt from an interview with Samsung VP Ron Gazzola and FTL Moda Founder Ilaria Niccolini

T
he future of fashion retail is a lot closer than you may think.

Let’s imagine a scenario.

A shopper finds an outfit she likes, from a website viewed on her Samsung Galaxy tablet. She clicks it, and it says “VIP Parking Space Reserved.” She drives to a retailer, where Samsung GPS directs her to a custom parking space — reserved just for her — at a retail location. She enters the store, and sees a Samsung display where she can try on outfits in virtual reality. She orders directly from the display, since only some outfits are in stock at the location. It tells her the items will be delivered to her home in 24 hours, then prints a coupon for her to get a free coffee at a coffee chain, as a small reward.

Sound farfetched? It’s a future that may not be far off, thanks to Samsung’s emergence in the fashion and retail industries. Some of the first — and most exciting — forays into this new world are Samsung’s new mirrored displays, which allow users to “try on” outfits.

Some of the most exciting forays into this new world are Samsung’s new mirrored displays …

The technology may seem futuristic, but it’s already here. Samsung’s new mirrors are 55″ tall, and can be placed in walls, for a true Jetsons / Star Trek-worthy experience.

To get an insight into the displays — and where Samsung plans to expand next — we spoke with Samsung Vice President Ron Gazzola, responsible for directing the marketing, sales, and product development strategies of the company’s Display and Memory categories.

We also spoke with FTL Moda Founder Ilaria Niccolini.

They recently collaborated with Next Artists and Fashion Week Online to bring a one-of-a-kind NYFW experience to the September runways.

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Ronald Gazzola, VP, Samsung display:
The idea of developing a mirror display for the fashion industry is all about how to create a digital, dynamic, and engaging experience for the fashion industry … for retailers using a mirror display, and creating that one-on-one interactivity between the customer and consumer.

Ilaria Niccolini, Producer FTL Moda:
What we want to do is improve the world a little bit, one step at a time. When we partner with a brand like Samsung and a partner like Fashion Week Online — where we have the opportunity to provide service, content, and the right communication tool to an extended audience like the world — this is really fantastic.

Full interview — and more information about Samsung’s plans for the marketplace — to come.

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Oday Shakar’s NYFW Debut

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Oday Shakar Makes NYFW Debut for SS17

os-headshotRed carpet-worthy gowns are Oday Shakar’s specialty. And indeed, he’s already dressed celebrities such as Sandra Bullock. But his road to NYFW has been a long one.

Shakar was born to parents who fled Iraq during Saddam Hussein’s regime, and consequently he was raised in Anaheim Hills, Southern California. At 12, he and two siblings were sent to Baghdad to reconnect with their heritage. The contrast was jarring, but it was only one of several shocks to come. A serious health scare followed in 2008, after which he threw himself even more passionately into his work.

He officially launched his brand in 2009, and found himself in the spotlight when Sandra Bullock wore one of his designs at the 2010 MTV Movie Awards.

Most recently, his journey brought him to New York, for his New York Fashion Week debut.

Q: You’ve had such an amazing journey, from Anaheim, CA, to Iraq, and now to New York. How do you think the things you’ve seen and experienced have influenced your conception of beauty in general, and fashion in particular?

I think if anything it’s taught me the importance of diversity, and to always appreciate what you have, because there are people less fortunate in the world.

I find beauty in things that others may not think would be beautiful. It’s also finding the beauty in the unexpected.

I like to find beauty in the unexpected.

 
Backstage to Front Row
 
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Q: You’re a fan of Roy Halston. Do you also like Naeem Khan, a fellow student of Halston? What designers do you look up to?

Yes, I am. I’ve had the honor of attending two of Naeem Khan’s shows in my life, and his textiles are stunning. His use of color and fabric is vibrant and fluid. He is one I look up to for sure, as well as others such as Elie Saab.

I look up to Naeem Khan and Elie Saab.

Q: How did your health crisis affect your life and art?

It’s influenced me by finding joy in life because life is so precious. It’s propelled me to spend my energy on what matters most, such as designing, as it makes me happy.

Oday Shakar Spring/Summer : 2017 Runway ShowQ: What was your first experience at NYFW like? Was it like you expected? How and how not?

It was wonderful! Everything I could ask for and more, due to the most amazing team and all the people involved.

Q: How did your celebrity clients find out about you? What has been your journey in terms of marketing your brand, and getting it out there?

Through stylists that I know. I have partnered with the HL Group, they have done an outstanding job, and I look forward to expanding with their LA office.

HL Group has done an outstanding job.

Q: Tell us about your first NYFW collection in terms of theme and inspiration.

The inspiration is a blend of two cultures; I am American of Iraqi parents. I was born and raised in the USA, but moved to Iraq at a young age. I was inspired by both of these cultures that happen to be mine.

Q: Will you come back to NYFW, or is it too soon to think about?

Absolutely, I am already thinking about the next show!

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Learn More

odayshakar.com

With love,

FWO

Seville Row: Spanish Undercurrents at Barbara Tfank SS17

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Todo es de Color

1_becca_dsf1003After dressing First Lady Michelle Obama and remaining a designer of note in New York since 2001, Barbara Tfank probably needed a well-deserved vacation. Visiting the ancient city of Seville in Spain brought her a tide of new ideas.

For her SS17 collection, a host of beautiful and intricate designs glittered before modern art pieces at Leila Heller Gallery in Chelsea — as eye-catching as the art and architecture that inspired them.

Andalucían Style

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In speaking with the designer, it was clear that certain art pieces and locations made their way to her creative process in a charming homage. Several of the fabrics were made in Spain and she subtly borrowed from art, tile work, and architecture to represent Seville — certainly a Herculean task. But as Barbara said, “it’s a wink and a nod.”

Gesturing to a black and white rose-patterned dress, she dreamily mentions the gardens of Spain, replete with bountiful roses. Many of the dresses borrow from the tiles in the Moorish palaces, the accents a nod to the gold of mosaics or domes.

She dreamily mentions the gardens of Spain …

The references don’t cease with the environment of Seville — the influential art pieces of the 17th century artist Francisco de Zurbarán, known as the “Spanish Carvaggio,” immensely intrigued Tfank. Paying tribute to the master’s illusionist style and richness of color, Tfank created structured pieces of delectable design. Using fabrics like silk, cotton, and taffeta, the graceful textiles of the dresses are as smooth as oil on canvas.

The dresses are as smooth as oil on canvas.

The voluminous sleeves and quiet elegance of these pieces are the kind of style and panache we’ve come to expect from a designer like Tfank. She does not fail in producing effortless (or seemingly effortless) class, despite fashion’s new motto of “anything goes.”

In an age of constant progress, the reflection upon a rich and multifaceted past is less a bore than it is a refreshing repose, a spin in one of Seville’s sunny gardens.

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Learn More

btfank.com

With love,

FWO

That’s the Way We Like It: Son Jung Wan SS17

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Son Jung Wan SS17 NYFW

look-1jpgExploration of the ’70s — with all its wild color combinations and blending of drab and fab — is hardly a new theme in recent seasons. But — as we’ve seen in some notable flops that capture the worst of the era, rather than its promise as a reinvention — it takes a talent to do it well.

Son Jung Wan’s SS17 collection makes it work more often than not, with flared silhouettes and fun combinations that take us to the Studio 54 dance floor by way of sequins (which we expect) but also flowered appliques, candy stripes, and even houndstooth.

 
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Flared silhouettes and fun combinations take us to the Studio 54 dance floor.

Her cohesive collection had jumpsuits, requisite (we hope) Halston style bias-cut dresses, and lots of layers.

If you’re going to add your own voice to the ’70s conversation, this is the way to do it: with enough style and originality to make it worth watching.

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Learn More

sonjungwan.com

With love,

FWO

The Real Thing: Maison the Faux NYFW SS17

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Wearable Art at Maison the Faux SS17

MAISON THE FAUX SPRING SUMMER 2017Probably not many of us are going out with nipples exposed. And yet, taken individually, many of the Maison the Faux looks were imminently wearable: even if playfully outrageous.

Models were styled to look as if they were going to a 1980s after-hours club. There was no shortage of skin showing, and most models were androgynous. The makeup by Yuui Vision for Make-Up Studio was especially beautiful. I loved the theatrics of this show, and appreciated the concept: of unquenchable desire for more.

Maison The Faux

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Many of the Maison the Faux looks were imminently wearable.

The collection featured an assortment of great suits for men and women. The coats were also superb. My personal favorite was a pair of heels that had pillows that read “faux.” (I need to find out where to get those ASAP.)

The show was a fun departure from what I usually see during fashion week, and I’m already looking forward to seeing what Maison the Faux does next.

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With love,

FWO

The NEXT Big Thing: Next Artists’ Party at FTL Moda with Samsung

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Fashion Week Online NYFW Closing Party

Very possibly, the only thing better than fashion week … is spending fashion week in the company of family and friends.

Fortunately, those attending the NEXT ARTISTS‘ BEAUTY LOUNGE — held at The Shows by FTL Moda — were able to savor the best of two of life’s most wonderful luxuries.

The lounge was held at FTL Moda’s NYFW venue, Space 404, and live-streamed on Fashion Week Online to a LIVE audience of 18,000 watchers: part of FWO’s audience of half-a-million unique people for the season. (Replay to come!)

The live stream, produced by FTL Moda in conjunction with Samsung, was hosted by David Lopez, the Brand Ambassador of T3 Hair Tools, and FWO’s own Melanie Sutrathada.

An amazing risotto station was organized by Urbani Truffles, and furnishings were provided by Kartell.

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Host David Lopez

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Host Melanie Sutrathada

Guests included Kristy Watson of Erno Laszlo, Sara Happ of Sara Happ cosmetics, Natalie Gonzalez, Sr. Photo Producer at Victoria’s Secret, Hannah Salkovitz, Production Coordinator at Camuto Group, Carole Radzwill, author & cast member of Real Housewives of New York City, Caroline Salvia, founder of Sloosh Boots, Adrienne Ho, Next Model and fashion influencer, Corinne Andrews, Photo Shoot Coordinator at Adore Me, Lexii Gil, Producer at Splashlight, Susan O’Gorman of Distinctive Apparel, Lindsay Pogash, Photo Studio Manager at KOMAR, Kerrie Cline of GQ, Sasha BarTur of GQ Magazine, Faith Kates & Fallon Kogan (owners of Next Models), Dorenna Newton, Executive Video Producer at GQ, Abi O’Donnell, Account Director at Sunshine Sachs PR, Rachel Truehart, Ralph Lauren photo producer and finalist on ABC’s The Bachelor (Season 16) & Bachelor Pad (Season 3), Alyssa Clare Hoersten, Art Director at Nicole Miller, Next Model Marloes Horst, Next Model Daniela Braga (with boyfriend Ryan Leslie), Carla Isabel Carstens, Director of VIP & Sponsorship at Krupp Group, Anita Alvarez (USA Synchronized Swimming Duet, Rio 2016 Olympians, two-time Olympian), Next Model Astrid Baarsma, Next Model Zuzzana Bijoch, Next Model Egle Tvirbutaite, Next Model Suzanne Dia, Next Model Hind Sahli, Next Model Lini Kennedy, Ashley Parker, Editorial Director of Fashion Times, Christina Cotronis, Director of Photo Shoot Production at Nine West, Beverley Canepari and Lora Karam of Unlocking Litchfield, Alexander Duckworth, President/COO of Point One Percent Marketing/Advertising, Maddie Press of Point One Percent, blogger Maria Martins, Lisa Panke of Fashiola.com, FWO team members Julia Zeldin and Emily Burnette, FTL Moda founder Ilaria Niccolini, Samsung’s Dianne LaGuardia, and Pablo Starr, publisher of Fashion Week Online, Savion James Marcelle of Next, Simona Abaton of Abaton fragrances, Sabrina Nortanicola of URBANI Truffles, Giorgio Ricci of Kartell design … among MANY others!

Chinotto beverages were provided by Lurisia, Chinotto luxury fragrances were supplied by Abaton.

The People

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The Scene

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Beautiful View from FTL Moda

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Needless to say, everyone had a wonderful time with old friends, while making some new friends along the way.

#NYFW doesn’t get any better than this.

And it’s all thanks to our supporters and sponsors.

With Thanks To

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Special Thanks To

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Share the Love

@NextArtists @NextModels @FahionWeekOnline @FTLModa @Ernolaszlonyc @Nestfragrances @Livingproofinc @Ardell_lashes @TheWhisperingAngel @Spikedseltzer @SaraHappInc @Farmhousefresh @Skinnycoconutoil @Zoyanailpolish @OccMakeup @MimosaFloral @SootheApp @silknsolution @bodyographyusa @Darkhorsewine @pinrosescents @ernolaszlonyc @thecryosphere @t3micro @keratincomplex

With love,

FWO

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Raiding the Closet: Georgine Channels “Glam Grunge” for SS17

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Trash-Talking in High Style

NEW YORK FASHION WEEK
 
For Spring/Summer 2017, Georgine Ratelband, designer of GEORGINE, was inspired by the type of girl who shops at Bergdorf Goodman and Trash & Vaudeville.

“I think it’s a more interesting concept of dressing,” said the designer. “Luxury goods coexist with rock t-shirts; intricate couture beading meets motorcycle jackets; and lightweight furs are punctuated by combat boots.”

Ratelband also drew inspiration from the way young women pilfer the closets of their mothers. Specifically, Frances Bean Cobain and Zoe Kravitz came to mind, who have mothers with the most incredible closets.

 
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The looks mixed edgy glamour with teenage rebellion-chic, combining Kravitz’ latter-day Superfly style with post-grunge glam, in fun fur coats, spiderweb lace, and metallic motos.

The result? A streetwear collection that’s varied, fun, and imminently wearable. Want to transition from fine dining to raising ruckus?

Georgine is your designer.

Want to transition from fine dining to raising ruckus?

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With love,

FWO

Rhumba with a View: Vivienne Pash Goes Cuban Bright for SS17

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Cubanismo Chic

vivienne-pash-ss17-nyfwSince Cuba has become open to American travelers once again, the fashion world has been highly interested in the aesthetic of its culture and lifestyle. On colorful Spanish colonial streets dotted with old cars, Havana feels frozen in time.

 
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Inspired by the high-energy and joyful nightlife of the Havana of the 1960s, Vivienne Pash brings simplicity and bold color to her SS17 collection. Her garments could easily transition from day to night, their blend of texture and print fun yet tasteful.

Her garments could easily transition from day to night.

Jumpsuits, long dresses, and shift dresses make up the bulk of her collection — perfect for those coming from the office, or on their way to the next party. Pash plays with asymmetrical structure, and adds unexpected texture on her otherwise simple pieces.

Ruffles, common on the runway this season, are added to a patterned strapless jumpsuit. Entire pieces are made of mesh or sequin, with some mesh paneling as well. A particularly mod piece oozes the ‘60s flair and fun, made entirely of sequin in a vibrant red with a swishing black piece … all the better to strut in.

Vivienne Pash SS17 is an ode to the past and, paradoxically, the future. With a nod to the stylish, simple, and joyful clothes of fifty years before — and to a country seemingly stuck in decades before — she unearths the old in anticipation of the new.

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With love,

FWO

Say You Want an Evolution? Desigual Charts New Territory for Spring ’17

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A New Side of Desigual

Desigual desfile New York Primavera/Verano 2017Desigual: NYFW’s most beloved Spanish brand launched Spring/Summer 2017’s line this past week. Here at Fashion Week Online, it’s one of our favorite shows to attend. From the vibrant colors to the upbeat music, we can’t help but dance in our seats.

The brand famous for their graceful mix of patterns and colors, comes back this season with a new twist on a classic image. This season, denim ruled the stage. The Barcelona brand enhances this classic fabric with vibrant patchwork floral patterns and lace details as a new approach for the label.

Although the approach was more muted than usual, the sense of fun was still evident in the Snapchat-style face filters, brought to life on the runway. And, as always, the execution of layered looks was masterful.

 
Fashion Facetime
 
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As always, the execution of layered looks was masterful.

Throughout the show, we still witnessed patterned materials, topped off with decadent earrings and headbands. However, the soft combinations of whites, light blues, and army greens reflected the ease of the warmer half of the year.

Our favorite looks of the show included the all-white ensemble that mixes lace, a denim jacket, and embellished capris. Patchwork jackets paired with maxi dresses created a highly elegant look that’s easy to pull off; we’ll be sure to copy that all of next spring.

The original attitude, paired with the softer looks from this season’s runway proves there’s a great evolution happening at Desigual. Here at FWO, we can’t wait for spring to show off these new pieces.

There’s a great evolution happening at Desigual.

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With love,

FWO

Chiara Boni La Petite Robe: Grow Your Glam

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Upper East Side Chic

chiara-boni-nyfw-ss17We’ve all seen the Upper East Side New York women: their hair and makeup unimaginably impeccable, their clothing so expensive and exclusive you wonder how anyone could possibly have that much money. You see them out with their equally glamorous friends; their lips pursed and manicured fingers tapping away on a martini glass.

 
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Photos: Matteo Prandoni/BFA.com

You hate them — or at least, you really want to — but mainly because you’d like to live like them. We’ve hardly celebrated the art of being a socialite woman outside of making them comedic elements in TV or film, but Chiara Boni presented her SS17 collection for women who want to embody the class and elegance of those seemingly perfect women.

For women who want to embody the class and elegance of seemingly perfect women.

Made in her signature jersey, the collection was of navy, rose, aquamarine, and black hues with a spattering of sophisticated patterns. There was a marked interest in sleeves and a flower motif; some of the sleeves had more of a bell shape, or were similar to the petals of a bloom. Other pieces displayed flowers more heavy-handedly, in appliqué form on sleeves or bottoms of skirts.

The hair and makeup seemed to have been taken inspiration from the ’80s. Hair was frizzy, and as big as possible; a couple of models even brought a can of hairspray with them and sprayed it bountifully for the cameras. The makeup was simple, save for the glittering lips that reminded me of the gaudy glamour I loved as a child — “too much,” but in that way that’s just enough.

In many ways the inclusion of the ’80s vibe added another dimension to the collection. Chiara Boni La Petite Robe is well known for its elegant and timeless pieces, but that does not signify lack of an imagination. They fit in just as well with the past as with the present, and the future. They’re for natural makeup lovers or those who go all out. They go well with bountiful hair or slicked styles.

All Chiara Boni wants, is for you to realize your own glamour, in her designs.

Chiara Boni wants you to realize your own glamour.

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With love,

FWO

New to NYFW: Interview with NEXT Model Lini Kennedy at FTL Moda

Interview with Lini Kennedy at NEXT Artists Beauty Lounge at FTL Moda

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Story with Carlos Martinez

 
Q: Tell us about your career, what you’ve been doing so far in New York as a model, and anything else.

I started modeling when I was 16.

Q:16!

 
Yeah, I started in Brazil really early. I started traveling to Europe, Paris, London, Milan, Barcelona. It’s my favorite city.

Q: I’ve never been but I’d love to go. So what are you doing for Fashion Week? Anything super special for New York?

Yeah, you know what? Now I’m doing Sherri Hill. I love this brand, I just started with them. So now I’m going to do this show for the first time. Actually, it’s the first time that I’m here in New York for Fashion Week!

I love Sherri Hill … I just started with them.

Q: Oh my God.

 
It’s my first time here, yeah.

Q: I’m so excited to hear that.

 
I’m so excited, too. It’s like a dream come true.

Being in New York is like a dream come true.

Q: So you’ve been living in New York now for how long?

 
I just moved here in February, I guess.

Q: February. Okay, so very, very new. That’s so exciting! It means you have so many things to do in New York. As a model, how do you feel the scene is different in New York versus in Brazil or in Europe?

 
It’s a bit different. I’m so excited because everything is really different. The scene, the jobs and everything. I’m very happy to be here.

Q: You have so much time to learn and grow, and I feel like New York is the perfect place to be in when you’re in fashion — but also when you just want to just learn about what’s happening in the world. Thank you so much for joining us Lini, we’re so excited to have you and can’t wait to see you in New York.

Let’s see, thank you.

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With love,

FWO

What’s NYFW Like? Interview with NEXT Model Zuzanna Bijoch at FTL Moda

Interview with Zuzanna Bijoch at NEXT Artists Beauty Lounge at FTL Moda

We catch up with NEXT Model Zuzanna Bikoch to find out all about NYFW. Filled with fashion VIPS and some of the richest actors of all time, NYFW is the place to be. Read on to find out more about Zuzanna and what it’s like being a part of the action.

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Story with Carlos Martinez

Q: You’re from Poland.

 
Yes!

Q: Which Fashion Week is this for you, what number?

This is actually number 9 or 10. Actually this is crazy. When I started, I was only like 15 years old. And everything was so new to me, and I didn’t know anything about designers and photographers. And here we are a couple of years later, and this is like my second family; all the people in fashion, they’re like my best friends, and it’s such a nice time to be here during Fashion Week.

This is like my second family.

Q: What’s it like to be in New York when it’s Fashion Week? For those of our viewers who aren’t here to really experience it, what can you say that it really like to be in New York during this time?

If I would use one word, I would say madness! It is absolutely madness: everybody is running around, everybody is late, everybody is calling each other, they don’t have service. It’s like madness.

But then, at the end of the day, you get to enjoy it and be with your friends, and party all together; and it’s like the most fashionable parties and art, and it’s fun. It’s colorful; it’s one kind of experience that I don’t think can be compared to anything else.

If I would use one word, I would say madness!

Q: You really can’t. So what shows are you walking in this season?

I will actually do New York and focus on the social, PR stuff; so attend a lot of events and then I’ll go to Paris for Paris Fashion Week.

Q: How exciting!

 
It is very exciting!

Q: So what’s it like to model here versus Poland? You were speaking earlier about wanting to support Polish designers.

It’s really important I think to remember where you came from, and support the country and the people that you grew up with.

So I’m always very happy to go back to Poland and work with Polish designers on different projects. Poland is still developing, it’s a very interesting place; it’s getting bigger and bigger, but it feels great to be able to introduce Polish designers and stylists to the world here.

I think it’s very inspiring to see the combination of the countries and how they can exchange ideas.

It’s really important I think to remember where you came from.

Q: Are you looking forward to any shows or presentations while you’re here?

Yeah, obviously there’s Alexander Wang; it’s always very exciting always to see what he’s going to come up with. Marc Jacobs, and I’m obsessed personally with Zimmermann. My closet is Zimmermann, always.

My closet is Zimmermann, always.!

Q: Thank you so much for taking your time out of your day.

Thank you so much. Absolutely, thanks a lot guys.

HyperFocal: 0

 
With love,

FWO