Negris LeBrum NYFW FW19

Negris LeBrum, returns to New York Fashion Week to present their spring summer 2019 collection named “Époque Rosée”.

The show was hosted by VenuesNYC at the famous FLAT NYC event space located at 23 W24th street on September 9th at 7pm. Followed by the Mardi Gras Soiree, Negris LeBrum hosts each season.

 
Negis LeBrum: NYFW FW19

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VenuesNYC began a pilot program this season called “Runway To Go”. The program is designed to match designer brands and production teams with their venues placed throughout New York City. Their first partnership begins on September 9th with the brand Negris LeBrum. VenuesNYC provides clients with a unique portfolio of both raw and finished spaces. Their venues are owned and operated in house to give clients the best experience and most affordable rates. Their growing portfolio includes lofts, rooftops, warehouses, storefronts, luxury apartments, theaters, and studios in Manhattan, Brooklyn and Queens that range from 1,200 to 70,000 Square Feet in size.

The Époque Rosée collection inspiration is the aspirations, attitudes and strength of the Negris woman. With their designs and dresses, the brand intend to represent these traits of a modern woman, a woman who is loved by many, admired by all and depicts elegance. A fusion of these with a fashionable freedom inspires Negris LeBrum designs.

The success of their previous women’s wear collections have created much anticipation each season and the brand is up for the challenge. The Époque Rosée collection featured hair and makeup by Augment International and shoes by Nina Shoes.

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Kittenish by Jessie James Decker NYFW FW19

Represented by Brandsway Creative.

Jessie James Decker presented her first ever New York Fashion Week show at STYLE360 this season.

The bombshell ladened runway show was followed by a fun-filled party hosted at ROW NYC hotel.

 
Kittenish by Jessie James Decker: NYFW FW19

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Celebrity attendees included husband Eric Decker and Real Housewives notables Melissa Gorga of New Jersey and D’Andra Simmons of Dallas, model and friend Camille Kostek walked the show along with models Allie Fosheim, Katherine Web and Louisa Wawick!

Hair for this show was provided by Not Your Mother’s hair care. Their professional hairstylist team, lead by Michele Carrillo, helped to create looks for this show. Makeup and skincare was provided by Twinmedix, a pharmaceutical grade skincare solutions product line featuring cutting edge skincare and Embryolisse, a cult French skincare brand.

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Luar NYFW FW19

Represented by Gia Kuan.

On Wednesday, September 12, Raul Lopez presented the LUAR Spring/Summer 2019 Runway Show at the Old National Bank on 415 Broadway in New York City.

Featuring over thirty white looks, the Spring/Summer 2019 Collection titled El Infinitum Purgatorio is about purgatory and rebirth, as well as blurring the lines as to what is real versus what is fake. For the look book, the designer has partnered with Facetune2, the next generation of Facetune and commissioned artist Fletcher Nightwine to create a set of imagery that breaks preconceived standards of beauty: exaggerated shoulders, shrunken accessories, elongated hems – creating a heightened sense of reality. The imagery plays with the understanding of Facetune being a widely used app and advances the conversation around “perfect” body standards, reflecting back to that fact that audiences are inevitably trained to know these are not real.

 
Luar: NYFW FW19

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Following the show until September 30th, LUAR will present a showroom as well as a pop-up retail concept introducing exclusive items. This direct to consumer experience takes place while the 1984 documentary Living Los Sures film by Diego Echeverria plays in the background. Los Sures was considered the worst ghetto in the late 70s and early 80s, now the site of a battle between local identity and luxury lifestyle – a key theme in Raul’s Spring / Summer 2019 collection. Presented by Vibes Studios, the LUAR showroom and store is part of an ongoing creational effort presented by Vibes as part of the ON CANAL Project.

SHOW CREDITS

Agency Casting: Brent Chua

Styling: Rich Aybar

Music: DJ Bebe

Hair: Tina Outen

Makeup: Yuki Hayashi

Nails: Naomi Yasuda

Invitation Design: Fletcher Nightwine

Show Production: Cynthia Cervantes

Catering: Gerardo Gonzalez

Headpieces: Neon

Lookbook photographer: Travis Gumbs

Special Thanks: Facetune2, Fenty Beauty, LIFEWTR, WTRMLN WTR, RXBars, Converse.

ABOUT LUAR

LUAR is the reversed namesake label of Williamsburg-based, designer Raul Lopez, former co-founder of Hood By Air. Of Dominican descent, Raul began to design at the age of 12 and growing up was inspired by the downtown New York scene. Raul wanted to share this energy with his friends who lived in the uptown Washington Heights neighborhoods, where they would frequent Dominican clubs and parties. The philosophy of LUAR lies in the intersection of New York City and the Dominican Republic, promoting the constant curiosity of “tomorrow” or what’s up next. Raul has no strict rules when designing; he keeps it unique, neutral in color, and gender fluid. Having worn by the likes of Future, Kendrick Lamar, Solange Knowles, Tyga, Theophilus London, LUAR currently retails at Opening Ceremony, Hard Candy, GR8 Tokyo and Radd Lounge. WWW.LUAR.IO | @LUAR

ABOUT ON CANAL

Twenty previously vacant retail storefronts, a majority of which sat vacant for years, are now operated by the experiential arts & innovation network Wallplay. The revival of this stretch of urban landscape highlights the neighborhood’s history and invites the public to reimagine the future of commerce. Co-curated by Vibes Studios, ON CANAL is NYC’s new home for pop-ups & creative exploration at the intersection of SoHo and TriBeCa. ON CANAL was created by Wallplay and Sonny Gindi of Vibes Studios, in partnership with an alliance of forward thinking property owners, led by father and son duo, Albert & Jack A Laboz of United American Land, LLC. ON CANAL, the district for new ideas will continue to evolve with the spirit of “Let’s rethink everything, together”. Submit your ideas: www.oncanal.nyc

ABOUT FACETUNE2

Facetune2 is the next generation of Facetune, released four years later in November 2016. Unlike Facetune, it is free to download with the option to subscribe for VIP tools. While Facetune was positioned as more a retouching/blemish removal tool, Facetune2 gives you the tools to decide & control how the world sees you. It promotes confidence and breaks the illusion of “perfect” body ideals. With millions of users worldwide it levels the playing field: because everyone knows everyone is using it, society is less and less likely to believe that “perfect” body standards are real or attainable. For most, social media is a highlight reel of your life, putting yourself out there the way you want to be seen. Facetune2 gives you the power to do that on your own.

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Tumbler and Tipsy by Michael Kuluva NYFW FW19

Represented by Brandsway Creative.

STYLE360 veteran, Michael Kuluva, returned to the runway yesterday with his latest Tumbler and Tipsy line.

The show began with a special performance from Xuitcasecity and featured U.S. figure skating national champion, Olympic Bronze Medalist, Mirai Nagasu, as one of the models alongside the iconic LGBT icon, Amanda Lepore.

 
Tumbler and Tipsy by Michael Kuluva: NYFW FW19

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Additional celebrity attendees included Real Housewives of Dallas star, D’Andra Simmons, actress Savannah Kennick and more.

Skechers joined STYLE360 this year, highlighting classic 90’s throwback style with Skechers D’Lites Original. The chunky sneaker look that’s all the rage was pioneered by Skechers more than two decades ago, and were present on the runway.

Hair for this show was provided by Not Your Mother‘s hair care. Their professional hairstylist team, lead by Michele Carrillo, helped to create looks for this show. Makeup and skincare was provided by Twinmedix, a pharmaceutical grade skincare solutions product line featuring cutting edge skincare and Embryolisse, a cult French skincare brand.

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Marcel Ostertag NYFW FW19

Represented by The Bromley Group.

Marcel Ostertag presented his 2019 Spring/Summer collection called MUSE Wednesday, September 12th at Spring Studios.

MUSE is Ostertag’s sixth time showing during New York Fashion Week and the first time ever for the men’s line.

Ostertag’s MUSE is a tactile and colorful journey influenced deeply by the close relationships with the muses in his life. The designer feels “Kissed by the muse” every day and their inspiration on his collection and daily life is something he is grateful for. In a tribute to these special women, he dedicates MUSE to them. There are several women that Ostertag considers muses but none more important than his mother, Doris. Said the designer after his show,”My mother’s love and guidance are always present in my heart. Her unwavering support allows me to design freely and to follow my creative dreams.”

 
Marcel Ostertag: NYFW FW19

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The designer also cites the music, art and fashion of the 70’s, a decade that continuously fascinates him, as a source of inspiration for this collection. The highwaisted, pleated pants and sequined bell sleeve tops, as well as the various takes on the ubiquitous wrap-dress in particular give a nod to 70’s silhouette throughout the collection. Despite the obvious vintage inspired vibe, the entire collection still felt completely fresh and modern due to Ostertag’s masterly touch.

MUSE is a joyful explosion of yellows, blues, lavenders, oranges and nudes that was summed up perfectly in his Rainbow sweater; a cashmere crew comprising of over 24 shades of brightly colored yarn. Other highlights of the show were the over embroidered and beaded pants, Iris printed charmeuse ruffle tiered gown, and the blush sequined mesh top. Standouts from the men’s capsule collection were the oversized color blocked cashmere hoodie and Fuji silk jumpsuit (as well as a wildly editorial, but ultimately niche version in blush micro sequins).

Marcel Ostertag shoes again were produced by German footwear manufacturer Tamaris. The women’s shoes featured block heeled suede booties, kitten heel pumps and a show stopping knee length knit and fringed boot in lavender. For the men, white sneakers featuring pops of bright colored elastic bands across the instep that are sure to be best sellers.

Marcel Ostertag’s entire collection is meticulously designed and produced in Germany from the finest materials sourced from Italy. The models, including the newly betrothed Barron Hilton III and Tessa Hilton, made their way down the runway to music created by the designer’s brother; musical artist Johann Ostertag. Hair was created by the Redken team, make-up by NYX Professional Makeup, and nails by New York based Gloss Lab.

About Marcel Ostertag

The German born, Berlin based fashion designer graduated with distinction from Central St. Martins College London. Since launching his eponymous line in 2006, Ostertag has won numerous design awards. He sells his line in the finest stores throughout Germany and on www.marcelostertag.com. Sustainable production, fair production conditions and high-quality materials are proudly incorporated into his company’s DNA. Every piece of Ostertag’s collection is meticulously made in Germany from Italian sourced fabrics and materials. As Ostertag says about his design process: “Quality through control”.

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8 Standout Trends NYFW FW19

Represented by The Riviere Agency.

Fashion Week is wrapped and we wanted to touch base with you to call out some trends we noticed from the runway.

Here are 8 fun trends from NYFW SS19.

BOLD SHOULDER

The look is all about the accents. Wearable, but with a fun flare.

(L to R): Afffair, C’est D. – Doyeon Yani Yu, Elle Zeitoune, Ruby Fang, Elliat, Bronx & Banco

ATHLEISURE

Comfy is the new chic. Athleisure is here to stay.

(L to R): Saski at Fashion Palette, Blonde Republic at Fashion Palette, Dakun X Liu Yong, NNCY at Fashion Palette

HEAD PIECES

From crowns to hijabs; headpieces have been truly taking the looks from HEAD to toe.

(L to R): Ruby Fang, DA by DANIEL ALEXANDER at Fashion Palette, Afffair, Vivi Zubedi at Indonesian Diversity, Seudeson by Kimberly Tandra at Indonesian Diversity

SEE THROUGH

Sheer fabrics took over the runways this season. Do we have the free the nipple movement to thank for this?

(L to R): DAKUN X Liu Yong, DA by DANIEL ALEXANDER at Fashion Palette, Nonie, Victoria Tisza at Oxford Fashion Studio, Why Mary at Oxford Fashion Studio

PLAID

Plaid and grid details are so classically 90s, and we love it!

(L to R): Athanasiou, Elliatt at Fashion Palette, Jagger & Stone at Fashion Palette, Jessture at Oxford Fashion Studios

RED

Red hot, this classic pop of color is always a welcomed sultry addition to Fashion Week trends.

(L to R): Coreta Louise at Indonesian Diversity, Seudeson by Kimberly Tandra at Indonesian Diversity, Elle Zeitoune at Fashion Palette, Jagger & Stone at Fashion Palette, Nonie, Ruby Fang

YELLOW

Through the grey and rain of September Fashion Week you could find pops of citrus sunshine, making yellow a stand out color of the season.

(L to R): Vivi Zubedi at Indonesian Diversity, Bronx & Banco at Fashion Palette, Dr. Zwack at Oxford Fashion Studio, Harvey The Label at Fashion Palette, Nonie, Victoria Tisza at Oxford Fashion Studio, Why Mary at Oxford Fashion Studio, Dan Liu

ASIAN INVASION

Anyone that looked at the schedule of shows for NYFW:The Shows noticed it…Asians are having the best season ever. The schedule showcased a TON of Asian designers. Here are just a few.

(L to R): DAKUN X Liu Yong (Chinese), Dan Liu (Chinese/Japanese), Ruby Fang (Hong Kong), Nonie (Indian)

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Mery Playa by Sofia Resing NYFW FW19

Represented by Brandsway Creative.

Brazilian Supermodel, Sofia Resing, debuted her first ever swimwear line during New York Fashion Week at STYLE360.

The bikini (and mono-kini) clad models rocked the runway while donning the iconic fashion sneaker, Skechers D’Lites.

Sofia Resing recruited some of her model friendlies to walk the show such as Joy Corrigan, Lily Lane, and Sofia Zamolo. The front row read like a who’s who in the fashion industry with Real Housewives of New York socialite, Tinsley Mortimer as well as models Hannah Ferguson, Afiya Bennett, and Sif Saga.

 
Mery Playa by Sofia Resing: NYFW FW19

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Additional celebrity attendees included Jessica Serfaty, D’Andra Simmons of Real Housewives of Dallas, Elizabeth Woodburn from Made in Mexico, and model Willow Hand.

Shoes, as mentioned, were provided by Skechers D’Lites. Hair for this show was provided by Not Your Mother’s hair care. Their professional hairstylist team, lead by Michele Carrillo, helped to create looks for this show. Makeup and skincare was provided by Twinmedix, a pharmaceutical grade skincare solutions product line featuring cutting edge skincare and Embryolisse, a cult French skincare brand.

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Semir x CJ Yao NYFW FW19

Represented by Company Agenda.

On Wednesday September 12th (Spring Studios) during New York Fashion Week Semir x CJ Yao presented their Spring Summer 2019 collection featuring men’s and women’s streetwear.

Heavily influenced by young Chinese style, the collection feature bold graphic prints layered shorts and bright pops of color.

Front row guests included Chris Lavish, actress Malgosia Garny, and Filip Pogady.

 
Semir x CJ Yao: NYFW FW19

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ABOUT SEMIR X CJ YAO

Chinese fashion brand SEMIR joins hands with Chinese independent designer brand C.J.YAO using the new generation of Chinese design language to interpret the fashion and attitude of the current young Chinese.

What is the attitude of young Chinese to fashion today? Instead of speculating and advocating for itself, SEMIR, which has always been dedicated to serving mass consumers, specially sent fashion observers to the streets to personally interview and listen to fashion voices of young people. Based on this, SEMIR found that in the Internet age, the emerging generation is keen on high technology. They are online all the time every day, they have an open international perspective and strong national sentiment; they’re eager to speak for their own culture. In their subconscious, fashion is a mixture of the East and West, with a strong definition of self-attitude at the same time.

The fashion element discovered by SEMIR this time is inspired by the spark from the collision of ideological trends of eastern and western contexts, which is presented by the mind-blowing and unique Chinese and English expressions. Like the emoji package, they are the popular expressions of those young people who are keen on online socializing. These unique vocabularies are the symbols of popularity of Chinese culture in the world, and also provide an opportunity for the collaboration between SMEIR and C.J.YAO— to bring the combination of these humorous Chinese English and fashion to the world.

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