Cynthia Rowley SS21 Presentation ‘The Show Must Go On’

Cynthia Rowley SS21 Presentation ‘The Show Must Go On’

Cynthia Rowley’s latest presentation is a love letter to New York City. A short film shot on location amongst the West Village’s best dining hotspots, the narrative captures the spirit of resilience shared by New Yorkers time and time again through citywide hardships.

Too many restaurants throughout the boroughs have had to create outdoor dining build-outs in order to survive the past year, and in Cynthia Rowley’s film they have become the backdrop of a fashion homage to her long-time home. Taking place during the Spring/Summer 2021 season of New York Fashion Week, the presentation hopes to highlight the beauty that can come from tribulations, featuring dancers, models and a staple of the community – local band East Village All Stars. The short film premieres on the CFDA’s new platform RUNWAY360 on September 16th, at 3PM EST.

Cynthia Rowley

Photos: William Eadon; First Assistant: Romek Rasenas

The collection highlighting 22 looks features a variety of signature and new styles by Cynthia Rowley, mixing styles that normally would be shown during different times of the year as the brand makes a move towards a completely seasonless model. The collection explores the intersection of style and functionality with delicate cotton and cashmere tanks and sweaters, comfort-driven sweatshirts styled with Rowley’s classic dresses, and ‘bonded’ pant styles – a merging of a fitness pant and formal trousers. Signature wetsuits and swim, less common at the end of summer, also make an appearance through creative styling – proving to be more versatile than seasonally functional. The selection will also be styled with silk scarves in new prints and very aptly conceptualized eyewear with rose tinted lenses. The collection will also see the introduction of sneakers from Rowley, in both a low and high-top style – further embodying the elevated comfort concept. Moving forwards a shortened delivery cycle, the new Cynthia Rowley collection will also be available for purchase within the month of being shown.


Video: Marcus K Jones
Director of Photography: Demian Neufeld
Photo: William Eadon, Romek Rasenas
PA: Carlos Castillo
Sound: Steve Kashuk
Casting & Production: Alexa Renfroe
Beauty: Cassandra Garcia & Elaine Rolls for Bobbi Brown
Hair: Mandee Tauber for Oribe Hair Care


East Village All Stars (Band)
Sophie Olszak @ Major Models
Sangeetha Santhebenur @ Bloc Agency
Madison Moehling @ Fusion Models
Sophia Bounou @ Fusion Models


Learn More


With love,


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