The Purge: Bjarne Melgaard’s $500K Designer Fashion Giveaway

    February 14, 2017 @ 5:00 pm – 8:00 pm

    More info.:

    No Guarantees. No Returns. No Love.

    This Valentines Day, ahead of the US debut of his ongoing project, The Casual Pleasure of Disappointment, Bjarne Melgaard will be giving away his personal collection of designer fashion and streetwear FREE of charge to the public, on a first come, first serve basis. In groups of 100, the shoppers will have 15 minutes to fill their custom MELGAARD garbage bags with as much as they can carry. Once the 15 minutes are up, shoppers will be immediately evacuated from the premise. No RSVP required, free and open to the public.

    The hoard includes scores of pieces by Supreme, Margiela, Lanvin, Huff, Eckhaus Latta, Yohji Yamamoto, Stussy, Issey Miyake and Comme des Garçons — as well as 100+ pieces from the new MELGAARD streetwear collection, which makes its world debut within this purge.

    February 14, 2017
    Tuesday, 5-8pm
    Free and open to the public

    • Zarel


      A friend and I went to the Bjarne Melgaard The Purge at Red Bull Studios NYC event yesterday 2/14 and we got there at 2:30 PM for the 5 PM event, my friend went to the front and counted the people waiting and we were #92 and 93, we thought we would be part of the first 100 to get in since the event was advertised in Bjarne’s flier and online as letting the “public” go into the event in groups of 100 on a “first come, first served” basis. The line was single file, as it got closer to the 5 PM start time, everyone in line was moved up into a cluster. While on line a
      camera came through and filmed everyone in line. Originally it was advertised online on several websites that each group would get 15 min.,as we waited we were then told it was only 5 min., and then again told it would be 3 min. Only about half or less of the first 100 people got in and “other people” came to the front of the line. Not sure if they were VIPs, friends and family, or press and others that cut into the line. So, very few of the people that were in line actually got in. The “custom designed Bjarne Melgaard garbage bags” also advertised were plain red garbage bags, not sure what his design role was in those. The garbage bags were thrown into the air at the crowd with people’s hands up trying to catch one. At 5:20 PM we were told that the event which was advertised as going from 5-8 PM was over. The red garbage bags were littering the sidewalk and streets with people stepping over them. A woman came out and said you can come back and see the exhibit tomorrow. Although there was no promise of getting anything I thought this event was dishonest with inviting people to wait in line when others were brought to the front, the “custom designed garbage bags” were plain red bags, the event was over at 5:20 when advertised as going to 8 PM. What was the purpose of this event, a tax write-off for used clothing? People in line were exploited in being filmed for an event that was falsely advertised. There was an article online today on stating that there was a side entrance for journalists that didn’t match the “first come first serve 100 people at a time to the public” statement on the red bull gallery press release. This event was mostly a press event that was advertised as being open to the public with the public being used to stand in line and advertise the event for free. My friend also said he only saw 10 people walk out with bags.