Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

HoI Fashion Week London February 2024

This year marks 10 years of House of iKons Fashion Week London, kicking off the New Year with a celebration of fashion, art and music. An exciting fashion event with some of the best designers leading in the world of fashion. ‘Uniting the World of Creativity’ under ONE roof. Highlighting: fashion, beauty, creativity, art, VR and diversity.

House of iKons have always taken great pride of offering opportunities to all creatives from all backgrounds and all ages.

Designers that have showcased over the last 10 years have made a global mark, past and present designers with guests and music artists dignitaries and media will all be in attendance at the shows VIP After Party to celebrate this miles stone.

House of iKons Fashion Week London live shows have pulled in over 1,000 people per day in attendance, with private clients, buyers, department stores and boutiques, also in attendance high net worth guests.

 
HoI Fashion Week

Their designers have platformed world wide, and working with celebrities such as Jlo, Katy Perry, Michelle Obama, Beyoncé and many more which can be seen on their social media and various press. Designers have also been selected from the shows to be wardrobe design for feature films.

The Fashion House has always taken great pride of offering opportunities to all creatives from all backgrounds and all ages from around the world upon their platform.

This season the show continued to celebrate beauty and diversity on their platform of models of all AGES, SHAPE, HEIGHT, BACKGROUNDS from around the WORLD! Setting the STANDARD as market LEADERS not followers! The event was held at the Leonardo Royal Tower Bridge London Hotel in the heart of the City of London on Saturday 17th February 2024.

With new and emerging designers and performances, HoI Fashion Week London continued to bring guests to a whole new EXPERIENCE in fashion.

HoI Fashion Week London maintains their position as one of the top 6 brands Innovative Voices in The Fashion World on Wiki Vid. Which is which this platform stands for. Highlighting beauty, creativity from around the world pushing the boundaries that fashion, art and creativity is for everyone regardless of colour, ethnic origin, religious beliefs, size, age and sexual orientation and continues to showcase their creatives and shake the pillars of the fashion industry as the innovative voices of fashion’

https://wiki.ezvid.com/m/6-innovative-voices-disrupting-the-fashion-world-Hn1UJIPx8lscs

Just a few high lights on some of the designers that showcased and exhibited:

Celebration of Thailand & House of iKons Fashion Week London: This was a celebration of the CEO Savita Kaye receiving an award from Her Majesty Queen Sirikit of Thailand as the UK Ambassador of the Royal Thai project. This was to highlight the bond between the House of iKons Fashion Week London and Thailand.

Tykorchélli: Captivating and Opulent: The Tykorchélli Royal Collection unveiled 20 stunning looks that exuded versatility in style, featuring a myriad of interchangeable options. From high fashion to theatrical flair to exquisite formal attire.

Dedicated to uncompromising fashion, specialising in exclusive couture with meticulous attention to detail. Every garment meticulously designed to enhance personal beauty and style.

The Royal Collection showcased a line for both men and women, highlighting craftsmanship and regal elegance.

Tykorchélli’s philosophy revolves around “Making a Statement,” aiming to capture the inner beauty of each individual and elevate it to new heights.

House of Musa: Consists of accredited fashion designers and collaborators that promotes MUSA through their creative designs and products showcase on Philippines cultural shows and seen now on international fashion houses and runways through their national directors from all over the world.

MUSA’s founder, Ms. Joy Soo – a fashion designer, a local painter and an artist, Ms. Joy Soo, the reigning Mrs Philippines Grand International Classic, has revived this tradition of MUSA weaving in the province of Davao Del Norte, Philippines.

The collection draws on the inspiration from her surroundings, Soo has set her sights on reviving a cherished tradition deeply rooted in her province. Her journey is not merely about aesthetics but a heartfelt endeavour to make a difference in the lives of those often overlooked.

House of MUSA advocacy extends to the Indigenous Women of diverse tribes in her locality. These talented artisans, revered for their mastery of the craft, are the custodians of a unique textile tradition known as MUSA. Derived from the scientific name of the banana plant, MUSA fabric is a testament to nature’s bounty, meticulously crafted from banana fibres and threads.

Through her collaboration with these skilled weavers, Soo endeavours to celebrate their heritage while providing a platform for economic empowerment. Together, they weave vibrant narratives into each thread, creating colourful patterns that reflect the rich tapestry of their culture.

Kéarnna Rhea: A womenswear brand, inspired by female nature and the beautiful things that come of it.

Taking elements from girlhood to women hood and creating a collection that exudes feminine energy.

Born in September 2003, is a talented fashion enthusiast who grew up being inspired by iconic influences like Bratz, Barbie, Devil Wears Prada, and Gossip Girl. These stylish influences have shaped Kearnna’s unique design perspective, with a focus on sisterhood and empowerment.

Her designs reflected the bond and strength of sisterhood, bringing together elements of fashion, elegance, and confidence. Kearnna’s collection took the guests on an incredible journey of fashion that celebrated the power of femininity!

La Pham: Empower Women Asia for which La Pham has been a partner to help support the minority women in the highlands of Vietnam.

This year, the campaign will be until Fashion Week London and aim to build up a cooperative for the H’mong minority in Ha Giang, Vietnam, helping women into employment and secure a stable income. The collection to be showcased is stylish hiding of the beauty and culture of Vietnam. The collection promoted sustainable vegan fashion, one of the first showcased in the history of the show. Each piece carefully crafted and the audience appreciating each look that graced the catwalk.

Joan Madison Couture: This designer first showcased at the February 2020 Show. Joan Madison is a renowned fashion designer with over 3 decades of experience, known for her sophisticated, modern, high-fashion designs that bring empowering artistry to the runway. Her recent achievements in 2023 speak volumes about her exceptional talent and craftsmanship. Honored with the Greater Columbus Arts Council’s prestigious Artists Elevated award in Fashion, Joan was also named Designer of the Year by the Columbus Fashion Council. And she won first place in the Highball Halloween Costume Couture Fashion Show with her collection, “Her Hair is Her Crown,” reflecting her deep rooted African heritage.

This collection is a ‘Love Letter’ to the designer itself. Joan is a survivor of ‘Breast Cancer’ and the worry of the battle against this disease. Joan unleashed her creativity into this collection to be an inspiration to those who has survived and those fighting the battle.

When Joan lost her hair, ‘it was at this point I wanted to do something creative”. She wanted this collection to be strong and empowering to help those on their journey.

The Head pieces symbolises ‘our crown strength’ and to keep fighting the battle with elegance and inner strength and beauty. This collection gave goosebumps to the audience as they could feel the power of the collection as it graced the runway.

Anna Flowers Designs represented by The Fashion Life Tour: Anna Flowers is a creator whose original fashion designs stand out not just as clothing, but as genuine pieces of art. All of her unique creations are hand-made from raw materials in her studio on beautiful and moody Bainbridge Island, Washington. Anna searches the globe for extravagant fabrics to transform into her three fashion lines of brilliant evening dresses, underground festival wear, and experimental fringe art. Her muse is any fabric that sparkles or shines. In our increasingly disposable world, Anna creates pieces of luxurious quality that will last for decades. Anna has been sewing for more than 30 years but is new to the industry. In her first year, her designs have already featured in shows in Seattle, New York, Mexico and now London.

COSELF represented UKCNDEA: UKCNDEA Group Limited is a UK-China cultural exchange and consultancy service organisation. Committed to promoting Chinese culture in the UK and British culture in China, and aims to showcase creative talents in the UK and China.

UK-China Fashion Arts and Culture Ltd (UKCFAC) and UKCNDEA Group Limited have the pleasure to introduce Ms. BUZHIWU, a young female artist from China’s crossover and design brand COSELF.

Ms. BUZHIWU’s works are an innovative expression of the fusion of Chinese and Western cultures, and she is a pioneering international crossover artist who integrates traditional Chinese culture, fashion and art.

Her work focused on interdisciplinary fashion design, digital art, and art installations.
Spanning the direction of real and virtual fields, her work focused on oriental aesthetics and the cultural expression of contemporary art.

There was an art installation and a catwalk presentation of two looks of COSELF’s unique design and art in fashion.

Schedule of designers that showcased and exhibited on Saturday 17th February 2024
Sponsored by Girl Meets Brush & The Fashion Life Tour.

Doors open for Exhibition 11.00am

Exhibitors:
1.La Pham x Empower Women Asia
2.Silvia V Crafts
3.Love Collection
4.VIP 360
5.Her Rise Heritage
6.COSELF Represented by UKCNDEA
7.POL Magazine
8. Josh Rosales Photography
9. The Nose Family
10. B’Leo

Segment ONE 12.30pm
1.Grand Opening: Jhay Layson
2.MALONGWENA PRIDE BY DME

Music Perfromance – Eltee
3.CLC Couture
4.Grand Finale: House of Musa Represented by Lynette Medina

Segment TWO 3.00pm
1.Grand Opening: Celebration of Thailand & House of iKons Fashion Week London
2.Sonata
3.Norma Ebanks represented by The Fashion Life Tour
4.Love Collection
5.Anna Flowers Designs represented by The Fashion Life Tour

Music Performance – Taylor Fangman
6.Idol Jose represented by The Fashion Life Tour
7.Kéarnna Rhea
8.YS Clothier represented by The Fashion Life Tour
9.Grand Finale: House of Laith

Segment THREE 6.00pm
PRESENTATION by COSELF Represented by UKCNDEA
1.Grand Opening: La Pham
2.Blueprint Effect represented by The Fashion Life Tour
3.Her Rise Heritage

Music Performance – Eltee
4.Bold Black Dresses represented by The Fashion Life Tour
5.Joan Madison Couture
6.Recep Demiray
7.Grand Finale: Tykorchélli

##

Learn More

@hoifashionweeklondon
houseofikons.com

With love,

FWO

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