Samantha Siu showcased her exquisite ‘A Love Affair’ Jewellery Collection with an intimate press and buyer dinner over LFW with The British Fashion Council at The Ned on February 16th from 7.30pm for arrival drinks.
The ‘A Love Affair’ Collection has featured in esteemed publications such as Grazia, OK magazine, The Lady, Vogue Germany, The Standard, Wonderland, Unsettled, The Guardian, Teen Vogue, L’Officiel Lithuania, Mail Online, Elle Australia, Dazed…to name a few! This captivating collection embodies a romantic, adventurous lifestyle while maintaining a philanthropic core. As a socially conscious and sustainable brand, 10% of the net profits from Samantha Siu are dedicated to charitable causes. The Phoenix International Foundation, a non-profit organization, spearheads initiatives in nature conservation and teacher training.
Samantha Siu
(Photos: Lulu Shing)
The designer Samantha began working in the industry when she was just thirteen years old at her family’s high-volume manufacturing business. Later, while studying at the Fashion Institute of Technology’s Jewellery design program, Samantha discovered that her interest lay in wax carving and helped the designer realise the initial inspiration for the brand.
While the collection is designed by Samantha, each necklace is handmade and hand- assembled in the traditional style of jewellery making by an expert artisan in China and Thailand. The unique back clasps are first-hand carved in wax, a lost art form in jewellery. It then takes each artisan one month to create a clasp, and another few weeks to complete. This meticulous handcrafting results in complex and finely detailed pieces.
The brand’s craftsmen in Thailand construct the necklaces to completion. Each finished piece is carefully inspected to ensure the brand’s standards of exceptional quality are met.
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@samanthasiunewyork
samanthasiu.com
With love,
FWO
