As the anticipation builds for Miami Swim Week at the end of May, Kené Kaya, the sustainable fashion brand of Peruvian designer Alessandra Durand, is gearing up to present a truly unique swimwear collection merging Peruvian indigenous art, fashion, and culture. This eagerly awaited lineup scheduled for May 30th at 9 PM promises to mesmerize audiences with its blend of elegance, cultural depth, and unwavering dedication to preserving indigenous heritage.
The Miami-based designer, Alessandra Durand, has been on a mission to showcase the magnificence and cultural significance of indigenous textile art from her homeland through Kené Kaya. Alessandra tackles the issue of limited access and agency for talented indigenous Peruvian artists by offering a platform to showcase their work to larger markets, thereby spotlighting their immense talent and creativity on a worldwide level.
What truly distinguishes this collection is its departure from what is typically seen on the runways at Miami Swim Week. Seamlessly merging art, fashion, and culture from the Peruvian Amazon, each piece is a testament to originality and innovation. Featuring elegant embroidered and printed textile artwork in collaboration with a collective of artists from the Shipibo-Conibo tribe in Peru, known for their vibrant colorful and geometric patterns alongside artwork of wildlife and fauna native to the Amazon, the collection embodies the rich heritage and traditions of the Shipibo-Conibo people, celebrating their deep-rooted connection to nature.
“Kené Kaya,” which translates to “the spirit of design” in the indigenous language of the Shipibo-Conibo, encapsulates the essence of this extraordinary collection. Drawing inspiration from the intricate “kené” designs, the swimwear exudes a profound sense of artistic expression and cultural reverence.
“Kené Kaya” translates to “the spirit of design”
For Alessandra Durand, fashion is not merely about aesthetics; it’s a powerful vehicle for change. With a vision to make a statement at DC Swim Week’s Miami Swim Week, she has collaborated closely with talented Shipibo artists, including globally recognized artist Olinda Silvano, to craft a collection that not only showcases their exceptional artwork but also pays homage to the ancestral traditions of indigenous communities.
“We are beyond excited to unveil our collection at Miami Swim Week and share the beauty and heritage of the Peruvian Amazon with the world,” says Alessandra Durand. “Through fashion, we have the opportunity to celebrate diversity, preserve cultural legacies, and spark meaningful conversations.”
As attendees prepare to embark on a visual journey through the lush landscapes of the Amazon, they can expect to be enchanted by the unveiling of this extraordinary swimwear collection by Kené Kaya. With its fusion of sophistication, artistry, and cultural significance, this collection aims to leave an indelible mark on the fashion world.
About Kene Kaya:
Kene Kaya is a Peruvian fashion label founded by designer Alessandra Durand known for its innovative and trendsetting designs featuring indigenous embroidered and textile artwork. It draws inspiration from Peru’s rich and diverse cultural heritage, seeking to preserve traditional art forms. With a commitment to sustainability, artisan advocacy, craftsmanship, and cultural fusion, the brand continues to push the boundaries of fashion and captivate audiences worldwide.
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With love,
FWO
