MYUS’ Braden Myus blends the novel and timeless for a radical recasting of tradition in womenswear and menswear, renowned for his avant-garde yet timeless approach to luxury design and production.
Based in Los Angeles, and an established designer for the likes of Kanye West, Hubble Studio and countless other contemporary zeniths, Braden Myus has long found resonance in a narrative design process.
Myus
“A salesman is got to dream boy, It comes with the territory.”
Inspired by Arthur Miller’s classic, MYUS’ “Death of a Salesman” collection for Fall/Winter ’24 melds the rigid structure of corporate life with the ephemeral beauty of existential introspection. Designed in Los Angeles and produced in Italy and Peru, the collection is made up of super 140 wool, alpaca wool, cashmere and organic cottons, with a meticulous approach to materials and quality sourcing. Drawing parallels between theatrics and tailoring, the collection closes with its dramatic final look — the charcoal wool Lapel Dress, with over 100 lapels assembled into a ball gown.
Creative Director Braden Myus
Head of Atelier Connor Allems
Art Director Raven Lehmkuhl
PR RX STUDIO
Stylist Mariah Ethylene
MUA Sarah Tweedy
Hair Felicia
Set Design Ross Eaton
Score Czar
Choreography Heather Uicker
Photo & Video AML Entertainment
Production Coordinator Chloe Uicker
Sales Kooky
Actor Erich Rausch
Models Ella Snyder, Chloe Uicker, Heather Uicker, Soap Collins, Raven Schexnayder, Annicka Ekvall, Sorrelle McGill, Alex Rainge, Ashley Suarez, Kuta Joaj, Morgan Vandermaas, Halle Vaneta, Grace Nordstrom, Audra Johnson, Kaylee Reeder
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With love,
FWO
