Mr. Start London Fashion Week FW19

Represented by Preditor.

Of their London Fashion Week: Men’s presentation, Mr. Start says: “A decade of style is a difficult thing to ignore.

“In celebration, Philip Start has curated a collection of his most iconic and influential pieces. A specialist in soft tailoring and innovator in modern, contemporary casual wear, Mr. Start has become a staple of the East London style scene. Cleverly combining the gritty undertones of the Shoreditch natives with an impeccable eye for fit, form and design.

 
Mr. Start: London FW19

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“For LFWM, we held an intimate presentation, showcasing our unique point of view and how Mr.Start is still relevant. A screening of our original film by Matthew Hass and Elliott Gonzo explores the obsession we have with looking good and dressing well.”

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FWO

Private Policy London Fashion Week FW19

Represented by Agentry PR.

Private Policy has this to say about their FW19 collection as shown at the most recent LFW: Men’s.

“In the past decade, the Asian population that has traveled, studied, and lived in western countries has grown exponentially. The number of Chinese people visiting the United States alone reaches just under 3 million people a year. A new generation of Asians who embrace both eastern and western cultures has risen, but the representation in western media of the variety of Asian culture has not changed. Different from their predecessors, who felt pressured into western assimilation, this new Asian generation is looking for ways to flourish exhibiting their Asian culture in unique ways.

 
Private Policy: London FW19

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“We want to present that vibrant energy to the world in our Spring Summer 2019 collection, for our debut at London Fashion Week. As young Asian immigrants ourselves, we blended our studies of western subcultures, such as Punk, Hip-Hop, and Grunge, with our heritage roots: mixing Mandarin knot buttons with leather goth, combining punk plaids with traditional Haori jackets, and blending Asian philosophical ideas with western ideologies.

“Along with our mega collaborations with global Asian communities, we want to showcase the ‘hidden details’ of Asia: ethnic diversity, multiplicity of religions, and individual personalities, which were overlooked or uncared for— due to a brutally simplistic stereotype that was good enough to satisfy western expectations. ‘No more!’ we say. Let the rebellious break the ‘looking glass’ and show you the REAL Asians!”

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Blindness London Fashion Week FW19

Represented by Starworks Group.

SS19 sees Blindness dissect the subject of ‘First Love’ and the incomparable vulnerability of those who experience it.

Creative directors, Kyu Shin & Ji Park, unravel the inexplicable fullness of emotion and the instability of those who encounter it within their debut London collection.

To anyone, first love is full of curiosity and confusion, naivety and emotional turmoil, and an ultimate lack of control. Yet reversely, it is something so natural and needs no justification.

 
Blindness: London FW19

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Shin & Park encapsulate these conflicting emotions of love through the juxtaposition of untraditional fabrics, jumping from firm to soft, with a mix of atypical layering. Romantic sensibilities are seen through exaggerated and amphorous silhouettes, flowing tulle and hints of opulent costume. The dream-like and fantastical influence of first love is realised through decadent patterns, castle-like ruffles and their signature use of pearls in accessories; in masks, shoulder and corset embellishments.

Above all, the collection has a clear and precise message in its defiance of sociological binary norms and aims to be gender-fluid, cross-cultural and unafraid of self-expression. Shin and Park hope to evoke the value of diversity in love and continue to challenge cultural and political values through their SS19 offering.

About Blindness:

Blindness is a progressive ready-to-wear brand founded in 2015, by Seoul based designer duo, Kyu Shin & Ji Park. Unafraid of self-expression and thought provoking material, Blindness’ concept is for fashion as a whole to become cross-cultural, genderless, and defy today’s binary society by challenging the status quo and showcasing their collections as both men’s and women’s.

Lauded by international media as the fashion-forward brand of the future, Blindness is stocked worldwide.

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Berthold London Fashion Week FW19

Represented by Village.

The unsettling calm of a desert at dusk. Suspense, survival, supernatural. The pleasure of exploration; the seductive unknown.”

Enjoy these photos from Berthold’s latest collection at London Fashion Week: Men’s.

 
Berthold: London FW19

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More from the show notes:

“Putty, heat, sweat
Pockets and paper leather
The threat of a silent black sky
Sharp cotton, shadowy nylon
The eerie lull of London at dawn
Buffed neon
Synthetic strobes of light, smacking into the sun
Bomber, parker, stormtrooper (archetypes undone)
Familiar garb, reevaluated
Vitality, volume. Rigour.”

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St James London Fashion Week FW18

Represented by ANM.

June 9th 2018 saw the heart of St James’s transform into an open air catwalk to host a series of fashion shows on Jermyn Street, celebrating the area as the original home of menswear.

VIP guests David Gandy, Jim Chapman, Hu Bing, Eric Underwood, Dougie Poynter, Johannes Huebl, Caroline Rush (Chief Executive, BFC) and Dylan Jones (Chairman, LFWM) enjoyed the shows and the atmosphere on the pedestrianised street.

The morning saw over 25 St James’s brands participate in a runway show which included heritage brands such as New & Lingwood, Harvie & Hudson and Lock & Co alongside contemporary names Jigsaw, Cubitts and Sunspel in a see-now-buy-now format. The afternoon saw three further St James’s shows open to the public – the only official LFWM events especially for consumers. British family run perfumers, Floris provided the scent for the catwalk.

 
St James: London FW18

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In addition to the runway shows, leading British menswear designer Lou Dalton held her SS19 showcase from a pop-up space in Princes Arcade off Jermyn St. Lou Dalton commented “I am delighted to be able to show my collection in St James’s this season. The area is home to one of kind brands across all sectors of menswear and is unique in London in the diversity of its offering.”

Dylan Jones, Editor of GQ and Chairman of London Fashion Week Men’s commented “St James’s is a modern environment that continues to evolve and grow – an area of creativity and craftsmanship unrivalled anywhere in the world. The catwalk event showcases perfectly the mix of modernity and tradition found in St James’s, with its combination of heritage brands complemented by newly arrived contemporary fashion labels taking to the runway.”

About St James’s:

St James’s is one of London’s most original and compelling districts, defined by heritage brands such as Turnbull & Asser and Lock & Co, as well as contemporary fashion including Sunspel, Aquascutum, and Tiger of Sweden. It is also home to the city’s most influential collection of art galleries including the Royal Academy of Arts, the ICA and Christies. For over 300 years, St James’s has had a long-established reputation as the home of fine food, culinary expertise and innovation. An ever-more-exciting restaurant scene, St James’s has seen the openings of Café Murano, Chutney Mary and Milos providing an eclectic modern mix to complement the traditional offering from the old establishments such as Franco’s, Rowley’s, Fortnum & Mason and Wilton’s. St James’s Market is the latest redevelopment to be delivered in St James’s, a landmark development occupies the area between Regent Street St James’s and Haymarket, boasting luxury office space alongside lifestyle retail and seven new restaurants centered around a reinvigorated public square. Flagship shopping includes ASSOS, Paul & Shark, Aspinal of London, SMEG and the Jigsaw St James’s Emporium, and bespoke restaurant concepts are seen from Tonkotsu at Anzu, Aquavit, Ole & Steen, Ikoyi, Urban Tea Rooms, Duck & Waffle Local and Scully.

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DANIEL w. FLETCHER

Represented by Sane Communications.

For Spring/Summer 19, DANIEL w. FLETCHER is in search of sunrise -– the possibility of a new hope in a time of struggle and restraint whilst the darkness of a bygone night seems to linger in the air.

The wearisome pace of the business world informs the agenda for this collection. The DANIEL w. FLETCHER man is a hard worker, confronted by the labour of the day, and dragged into the darker underworld of the night as antidote to this demanding environment. In turn, this collection acts as comment on the pressures of commerciality on today’s generation of young designers – yet DANIEL w. FLETCHER remains defiant, his man trudges on, tired yet strong all at once. Classic tailoring is turned on its head, motley hemlines hung out to see; bow ties unknotted yet stitched into shirt collars; trousers slashed on the rear leg and hem, exposing flesh; binding ropes holding seams together. A perfect uniform for the night’s end.

 
DANIEL w. FLETCHER

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Sadistic undertones can be found in the reversal of masculine and feminine tropes and garments, corsetry and underwear worn as outerwear in hyper-male fabrics, trousers re-imagined in leather and super tight base jersey layers exposed. “Danny’s Hardware” emblazons a t-shirt – a nod to the resilience required to survive in today’s turbulent and political landscape.

Artist Caitlin Keogh also lends her work for a seasonal collaboration with Daniel. Her paintings, reminiscent of instruction manuals, act as comment on femininity and the body as object – reimagined here in the collection’s pastel hues and printed on silk shirting and scarves. Torsos are presented as Grecian female busts, bound and slashed with ropes and chains, a remark on the constraints of business for today’s women and those who choose to enter this competitive and at times misogynistic financial arena. Models march in footwear provided by Christian Louboutin – Oxford shoes that are implicative of business attire. Their soles are built up and firm, accented in Louboutin red. Daniel’s preppy man was once smart, now “f*cked up” – an acknowledgement of the infallible battle of dark versus light that can challenge us all.

SS19 marks a shift in the DANIEL w. FLETCHER label, presenting for the first time as a runway show in the designer’s university town of London. The morning setting acts as backdrop for Daniel to reflect on what it takes to be a designer in the modern age – and on a stage of which all of the world’s eyes are on. Sunrise is here.

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New & Lingwood London Fashion Week FW18

Represented by ANM.

For the fourth year in a row, gentleman’s outfitters, New & Lingwood took part in the Jermyn St, St James’s catwalk show in celebration of London Fashion Week Men’s.

The event, a fixture on the fashion calendar, gave visitors a taste of the fashion week buzz with a see-now-buy-now runway show, allowing guests to purchase SS18 looks straight from the catwalk show in stores across St James’s.

 
New & Lingwood: London FW18

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Curated by top London stylist Grace Gilfeather, key hero pieces from New & Lingwood’s Spring Summer 2018 collection featured on the catwalk included:

Look one – Edmonton Herringbone Single Breasted Jacket, Edmonton Herringbone Trousers, Edmonton Herringbone Waist Coat.

Look two – Orange Vaughn Stretch Cotton Chinos and Cream Aran Cable Knit Crew Neck Jumper

Simon Maloney, Product & Marketing Director at New & Lingwood, said: “As a heritage English brand, we love to participate in this celebration of men’s style, creativity and craftsmanship which takes place in the heart of St James’s. Exclusivity usually surrounds London Fashion Week Men’s but the Jermyn Street runway show allows the true consumer to be involved. It also offers customers the opportunity to buy exactly what they see on the catwalk”

In addition to experiencing the runway show, visitors to St James’s are be able to drop in to New & Lingwood’s Jermyn Street store for complimentary cocktails, in partnership with Portobello Gin, with the additional incentive of a free hand-finished silk tie or pocket square with purchases over £250.

About New & Lingwood

Founded in 1865 by Miss Elisabeth New and Mr Samuel Lingwood, New & Lingwood remains one of London’s longest established and most respected English gentleman’s outfitters. Supplying bespoke and ready-to-wear shirts, hosiery, finest pyjamas, footwear and silk accessories. Continuing to celebrate their 150 year anniversary the Spring Summer 16 collection reflects the proud traditions and high quality that the brand is renowned for. New & Lingwood, flourishing since 1865.

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FWO