St James’s, the Original Home of Menswear, Celebrates London Fashion Week Men’s

St James London Fashion Week FW18

Represented by ANM.

June 9th 2018 saw the heart of St James’s transform into an open air catwalk to host a series of fashion shows on Jermyn Street, celebrating the area as the original home of menswear.

VIP guests David Gandy, Jim Chapman, Hu Bing, Eric Underwood, Dougie Poynter, Johannes Huebl, Caroline Rush (Chief Executive, BFC) and Dylan Jones (Chairman, LFWM) enjoyed the shows and the atmosphere on the pedestrianised street.

The morning saw over 25 St James’s brands participate in a runway show which included heritage brands such as New & Lingwood, Harvie & Hudson and Lock & Co alongside contemporary names Jigsaw, Cubitts and Sunspel in a see-now-buy-now format. The afternoon saw three further St James’s shows open to the public – the only official LFWM events especially for consumers. British family run perfumers, Floris provided the scent for the catwalk.

St James: London FW18

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In addition to the runway shows, leading British menswear designer Lou Dalton held her SS19 showcase from a pop-up space in Princes Arcade off Jermyn St. Lou Dalton commented “I am delighted to be able to show my collection in St James’s this season. The area is home to one of kind brands across all sectors of menswear and is unique in London in the diversity of its offering.”

Dylan Jones, Editor of GQ and Chairman of London Fashion Week Men’s commented “St James’s is a modern environment that continues to evolve and grow – an area of creativity and craftsmanship unrivalled anywhere in the world. The catwalk event showcases perfectly the mix of modernity and tradition found in St James’s, with its combination of heritage brands complemented by newly arrived contemporary fashion labels taking to the runway.”

About St James’s:

St James’s is one of London’s most original and compelling districts, defined by heritage brands such as Turnbull & Asser and Lock & Co, as well as contemporary fashion including Sunspel, Aquascutum, and Tiger of Sweden. It is also home to the city’s most influential collection of art galleries including the Royal Academy of Arts, the ICA and Christies. For over 300 years, St James’s has had a long-established reputation as the home of fine food, culinary expertise and innovation. An ever-more-exciting restaurant scene, St James’s has seen the openings of Café Murano, Chutney Mary and Milos providing an eclectic modern mix to complement the traditional offering from the old establishments such as Franco’s, Rowley’s, Fortnum & Mason and Wilton’s. St James’s Market is the latest redevelopment to be delivered in St James’s, a landmark development occupies the area between Regent Street St James’s and Haymarket, boasting luxury office space alongside lifestyle retail and seven new restaurants centered around a reinvigorated public square. Flagship shopping includes ASSOS, Paul & Shark, Aspinal of London, SMEG and the Jigsaw St James’s Emporium, and bespoke restaurant concepts are seen from Tonkotsu at Anzu, Aquavit, Ole & Steen, Ikoyi, Urban Tea Rooms, Duck & Waffle Local and Scully.


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