Blindness London Fashion Week FW19
Represented by Starworks Group.
SS19 sees Blindness dissect the subject of ‘First Love’ and the incomparable vulnerability of those who experience it.
Creative directors, Kyu Shin & Ji Park, unravel the inexplicable fullness of emotion and the instability of those who encounter it within their debut London collection.
To anyone, first love is full of curiosity and confusion, naivety and emotional turmoil, and an ultimate lack of control. Yet reversely, it is something so natural and needs no justification.
Blindness: London FW19
Shin & Park encapsulate these conflicting emotions of love through the juxtaposition of untraditional fabrics, jumping from firm to soft, with a mix of atypical layering. Romantic sensibilities are seen through exaggerated and amphorous silhouettes, flowing tulle and hints of opulent costume. The dream-like and fantastical influence of first love is realised through decadent patterns, castle-like ruffles and their signature use of pearls in accessories; in masks, shoulder and corset embellishments.
Above all, the collection has a clear and precise message in its defiance of sociological binary norms and aims to be gender-fluid, cross-cultural and unafraid of self-expression. Shin and Park hope to evoke the value of diversity in love and continue to challenge cultural and political values through their SS19 offering.
Blindness is a progressive ready-to-wear brand founded in 2015, by Seoul based designer duo, Kyu Shin & Ji Park. Unafraid of self-expression and thought provoking material, Blindness’ concept is for fashion as a whole to become cross-cultural, genderless, and defy today’s binary society by challenging the status quo and showcasing their collections as both men’s and women’s.
Shortlisted in 2017, for the LVMH prize and awarded with ‘Best Design’ in Seoul Fashion Week for their SS18 collection, Blindness provides both men and women with apparel that is unashamedly avant-garde, exuberant and goes against all forms of stereotype and tradition.
Lauded by international media as the fashion-forward brand of the future, Blindness is stocked worldwide.