Mano a Nano: Au197Sm Makes its Couture Debut at AltaRoma

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Mano a Nano: Au197Sm Makes its Couture Debut at AltaRoma

Luxury & Street, Nano-tech & Couture

Au197Sm confirmed its status as a pioneer in the evolution of the world of fashion, debuting on the Altaroma catwalk with its avant-garde couture that merges sartorial savoir faire with nano-tech vision. “Couture collides with nano technology” is the special edition collection that debuted in Rome on 29 Juneat Cinecittà studios and that for the first time introduced into the Couture landscape the fusion of precious metals and the use of ultrasonic welding.

 
The Looks

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Questions to Paola Emilia Monachesi, Creative Director

Q: Au197Sm trascends the boundaries of material and style: what does it mean exactly?

The name itself expresses the history of the project: the letters Au197Sm represents the chemical symbol of the sole stable isotope of gold. Indeed, we melt 24 Karat gold and other precious metals with fabrics, through a patent-protected process, that involves both complex engineering and totally handmade processes. We have also been the first to apply ultrasound seams on fine fabrics. Until now precluded to technical materials with a minimum percentage of synthetic fiber, Au197Sm had opened the way to the use of ultrasound bonding with garments made of cady, silk and jersey, among others. Indeed, the casting of gold and other precious metals that characterizes its collections alters the composition of the fibers, making them suitable for ultrasound seaming.

We have been the first to apply ultrasound seams on fine fabrics

Q: Taking part to AltaRoma with the “Couture collides Nano-Technology” collection Au197Sm has just debuted in the couture industry: what is the trait d’union between technology and couture?

Technology, research and tradition are the key points of our philosophy, which has revolutionised the concept of craftsmanship and of handmade as applied to fashion, in a manner that includes the use of the latest generation machines by expert hands. The result is a real tech-couture in a futuristic mould that we decided to present in the key capitals of couture fashion -– first Rome, then Paris -– to a new audience that knows how to recognise and appreciate the avant-garde content.

we have revolutionised the concept of craftsmanship

Q: What does it mean for a creative director to work on the creation of the material itself?

We feel at the core-point of fashion creation’s future. Our creative model is absolutely innovative: the collection does not start with sketches, design and models. On the contrary, we start with creating new fabrics and textures: we play with a wide range of materials and techniques, spanning, for example, from gold to plexiglass and from fusion to ultrasound bonding. Through experimentation we then propose and launch extremely innovative looks.

Q: Three words to define Au197Sm?

Luxury & Street, Nano-tech & Couture

Questions to Stefano Maccagnani, CEO

Q: You are an ecletic entrepreneur working on several projects, spanning from informatic, finance, and biomedical. Why did you choose to enter in the fashion industry?

I’ve always been interested in what is new and fashion is all about newness. The choice to join this industry came natural. The highest ambition I have for my activities is overcoming the boundaries to develop new technologies that can enhance the life of the human being. Every technology can be useful for several industries and the entire potential of every innovation should be investigated and employed according to any possible perspective. With this in mind, I though that the realm of beauty as well was worth of research and innovation.

fashion is all about newness

Q: Au197Sm fashion approach can be defined eco-sustainable? How?

Yes, it is. Au197Sm only employes material that can be recylcled and re-used, with the purpose to preserve the enviroment from fashion-wastes, which to date account for an important part of the ecology-issue. Since the launch of our label we have always prioritized, in the development of our collections, the focus on the eco-sustainability of the manufacturing process.

Q: We all know made-in-Italy for its craftsmanship heritage: however, Au197Sm is an Italian brand projected into the future through innovation and technology. Has a new made-in-Italy been born?

Yes, I believe so. Au197Sm is an international brand whose roots deeply lie in Italy: indeed, while the creative-office is based in Milan our hyper-tech production laboratory is based in Rome. At the same time, our team is international and we do not hesitate to collaborate with hubs of excellence dislocated worldwide. For example, our finest embroideries come from a special hub based in New Delhi (India). The result is defintely a new and more contemporary definition of “made-in-Italy”.

Au197Sm is an international brand whose roots deeply lie in Italy

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au197sm.com

With love,

FWO

Preview: 6 Swimwear Brands Turning Up the Heat at Swim Week

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Preview: 6 Swimwear Brands Turning Up the Heat at Swim Week

6 Swimwear Brands Turning Up the Heat at Swim Week

Represented by The Riviere Agency.

In less than two weeks, Miami Swim Week will be helping a number of swimwear and resort brands make a splash. Here are just a few to keep an eye out for, as they come to the catwalks and salons of Miami Beach.

 
 
 
 

Filthy Haanz

FILTHYHAANZ is as a lifestyle brand based in Los Angeles that produces resortwear, swimwear, leisure and formal wear for women and men. Using themes that manifest in prints, colors, patterns and use of the unique logo in original form or manipulated; the collections are usually on trend or ahead of trend. | Filthy Haanz

Free Bella

Designed and manufactured in downtown Los Angeles, Free Bella creates kickass bikinis that won’t kick the planet. Free Bella is a new way of thinking about fashion – because we believe we can make a difference and still look fly at the same time. Free Bella sources low-impact, sustainable materials while implementing earth friendly practices throughout our supply chain to ensure minimal impact on Mother Nature. | Free Bella

Lil & Emm

Lil & Emm is a swimwear and intimates label designed and made in Australia by two best friends. | Lil & Emm

TJ Swim

Since 2015, Australian-based TJ Swim has been sharing high cut, brazilian bikinis and swimsuits with women all around the globe! Our swimsuits are designed with love in Australia and hand made in Bali with premium quality fabrics. | TJ Swim

Unify The Ties

At Unify the Ties, we are inspired by color, moved by art and dedicated to functional design solutions. We create swimwear that makes a statement and speaks to women who are unwilling to compromise their individuality for comfort and vice versa. With luxurious fabrics, numerous styling options, and flatter-for-all shapes designs, these pieces will make you feel good about the way you look. | Unify The Ties

VDM The Label

VDM The Label are a team of passionate, forward thinkers who believe in quality, sustainability and ethical trade. Our collection is a modern interpretation of the decades that have helped shape our swimwear industry into what it is today. | VDM The Label

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Miami Swim Week schedule

With love,

FWO

Bikini.com and Newmark Models Kick Off Miami Swim Week 2018

Pablo Starr
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Bikini.com and Newmark Models Kick Off Miami Swim Week 2018

(Pictured: Brandi Bondoc, newMark Models)

Dynamic Runway Debut Planned

Represented by Submerge Agency.

It’s the hottest time of the year, and things are about to get even hotter as Bikini.com and Los Angeles based influencer agency, newMARK Models, team up this Miami Swim Week to showcase current and emerging brands with a new initiative in mind.

The theme is to wear it with conviction, because true beauty comes from loving yourself and embracing your body. “Swimwear is just the vessel,” explains Shannon Follansbee, CEO of Bikini.com. “Our goal at Bikini.com is to continue cultivating confidence. When customers visit the site, not only will they see swimwear from the industry’s best, but they’ll find content we create to inspire self-love and confidence. We’re looking forward to bringing that to the runway this year in Miami.”

true beauty comes from loving yourself and embracing your body

Britt Rafuson | newMark Models
Britt Rafuson | newMark Models
Be a part of the movement at the Delano Hotel South Beach, as Bikini.com and newMARK Models debut — in a stunning, strategic and collaborative effort: more than just swimwear, but the belief that all women of all ages, shapes, and sizes can rock a bathing suit.

women of all ages, shapes, and sizes can rock a bathing suit

With live streaming and content creation of the event available, “Miami Swim Week is the best opportunity of the year for swim and lifestyle brands to showcase what they’re all about to the rest of the world watching on all social media channels,” says Jules Newmark, founder and director of newMARK models. “We promote positivity, confidence and supporting each other. This week is such goals for so many girls and we’re here to encourage others to follow their dreams!”

Pre-show hosted cocktail hour and after party featuring DJ Sam Black will take place at the Doheny Room, with collaborative forces such as Drinkade, Smashbox + VLADA Petal Metal Collection, Sigma Beauty, Quay Sunglasses and DB Blow Bar sponsoring the event.

About Bikini.com

Bikini.com is a lifestyle destination and curated collection for the explorer, ocean lover, and daydreamer. We help consumers and influencers discover relevant new brands that meet their evolving interests. Our lifestyle content entertains and engages our beach globetrotting audience. From wellness to music festivals, runway trends to conscious consumption, young women can count on Bikini.com to provide them with approachable and inspiring content. Our online boutique features a curated collection of swimwear, accessories, and beauty products for every beach-bound woman, man, and child. We proudly carry over 200 emerging designers from over 25 different countries around the world. rsvp@bikini.com

About newMARK models

newMARK models is an all-female and empowering boutique agency based in Los Angeles founded in 2014. newMARK was created to provide a unique experience for both clients and models. The agency size provides exceptional service and focused attention. Beyond modeling,
girls have a variety of hobbies and skills – surfers, a DJ, a comedian, actors and Youtubers just to name a few. Ranging from micro to massive influencers, the models’ reach over 3.5 million people across the globe.

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Bikini.com
newMARK Models
Miami Swim Week

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FWO

Fashion Leaders to Share Insights at CENTRESTAGE 2018

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Fashion Leaders to Share Insights at CENTRESTAGE 2018

Visionaries and Trend Talk Series to Feature Star-studded Line-up

Represented by Hong Kong Trade Development Council.

CENTRESTAGE, Asia’s premier fashion event, returns this year on 5-8 Sept at the Hong Kong Convention and Exhibition Centre (HKCEC).

Organised by the Hong Kong Trade Development Council (HKTDC), CENTRESTAGE provides an ideal promotion and launch platform for international, especially Asian, fashion brands and designer labels. Building on the legacy of previous editions, the 2018 event will house over 220 sought-after brands from around the world and feature about 40 spectacular events. Of these, the Meet the Visionaries Series and Trend Talk Series of seminars will bring a star-studded line-up of international style masters and industry experts to share their perspectives on industry trends and the future of fashion.

Top Asian fashion Designers to Share Insights
Hiromichi Ochiai
FACETASM

The Meet the Visionaries Series includes a 6 Sept seminar, themed “In Conversation with the Asian Creative Forces Shaping the International Fashion Scene”, featuring three of Asia’s top fashion talents, who are also participating in CENTRESTAGE’s opening gala show CENTRESTAGE ELITES (5 Sept). They are Japanese designer Hiromichi Ochiai, who took the fashion world by storm launching his highly acclaimed FACETASM label in 2007; Hong Kong-based designers Cyrus Wong and Julio Ng, who co-founded IDISM in 2016; and Ian Hylton, President of the Ms MIN label launched in 2011 by Min Liu, one of China’s top fashion designers. Brand concepts, inspiration and insights into the future of Asia’s fashion scene will be discussed during the session.

Julio Ng (left) and Cyrus Wong (right)
IDISM

On the following day (7 Sept), a seminar under the series will be hosted by internationally acclaimed London-based fashion designer Martine Rose. Founded in 2007, the Martine Rose label is distributed worldwide through partnerships with leading retailers such as Barneys, Dover Street Market, Isetan, and JOYCE. The designer also has an ongoing consultancy with Balenciaga menswear.

Martine Rose
Internationally acclaimed fashion designer

Ms Rose will share her story and anecdotes from her career as a fashion designer, which look certain to offer fascinating insights.

Fashion Experts to Explore Future Trends

Anupreet Bhui, Senior Editor of Global Street Style at WGSN, will take part in a 5 Sept seminar under the Trend Talk Series to discuss what is next for the fashion industry and offer her expert advice. Under the topic “WGSN Fashion Forecast A/W 19/20 – Street Style, Luxury and Culture WGSN”, Ms Bhui will explore the key items, colours and macro trends that will determine the mood, feel and socio-cultural movements for the season ahead. The style guru will also address the rising influence of streetwear among Gen Z (Generation Z, referring to the generation born since the millennium) consumers and share her thoughts on how the trend will continue to evolve.

WGSN Trend Talk Series 2017

Another trend talk titled “Global Fashion Overview – Digitalisation Throughout” will be held on 6 Sept and led by Jorge Martin, Head of Fashion Research at Euromonitor International. In this presentation, Mr Martin will analyse the digital state of play of the global fashion industry in 2018 and how these and other takes on technology are transforming the fashion industry.

Additional Attractions

Fashion Summit (HK) (6-7 Sept), Asia’s largest conference focusing on sustainable fashion, will return after its inauguration last year, featuring the theme “Circular Economy”.

Leading academics, key industry players, non-government organisations, decision makers and leaders from various disciplines and geographical locations will exchange insights on how to make the fashion industry more sustainable. Participants in the two-day conference will include representatives of H&M Group, Lane Crawford, Vogue Australia, Wal-Mart Stores, WWF-Hong Kong, and The Hong Kong Research Institute of Textiles and Apparel (HKRITA).

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hktdc.com

With love,

FWO

Interview with Pamella Roland: Resort-Holiday 2018

Clara Meyer
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Interview with Pamella Roland: Resort-Holiday 2018

When Resort Goes on Holiday

This season, Pamella Roland combined her Resort and Holiday collections into one, and it was nothing short of spectacular. Held at Bulgari’s newly renovated flagship on 5th Ave, every look was perfectly adorned with the jewels. From the cobalt-blue, jacquard, off-the-shoulder mermaid gown — layered with a sapphire statement necklace — to the short cocktail dress embellished with pink ostrich feathers, every woman could find her dress to steal the room in.

Veering away from a traditional Resort or Holiday collection, Roland stuck to what she knows best: the dramatics of embellishment, and shine of gorgeous gowns with great cuts and silhouettes. The colors were clearly inspired by her travels to the Bahamas, mixed in with cranberry and emerald greens that are a sure winner during the holidays.

The hero piece was a fresh new take on a classic tulle dress. The triple-layered skirt created an ombre effect in a way that reminds one of a melting sunset. The bodice’s fabric manipulation makes you stop and appreciate the piece in ways you couldn’t imagine.

Mixing it up with some sharply tailored pants, jackets, and even a beaded corset, Rolland is delivering looks that show the evolution of Pamella Roland, going from an eveningwear company to a brand that truly delivers a look for any occasion in which a woman wants to steal the spotlight comfortably.

Q: So, you have 29 looks this year. What was your big inspiration behind this season?

For the Resort, because it comes out in October, we had to realistically think about this. We were doing Resort and Holiday.

Birds of a Feather

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So for the Resort part of it, I was in the Bahamas and it was in spring, when all the flowers come out, and are so beautiful, and the water there, like here, has differences in grey-blues. I don’t think there’s prettier water than in the Bahamas. And then we just started thinking Holiday, and this cranberry color came in perfectly.

Q: I love the inspiration behind the collection, the two time periods are married together perfectly! So, what type of woman do you see in this collection?

You know, it’s really interesting because we dress all ages. We dress the daughters, the mothers, the grandmothers. So, it definitely it depends on the dresses. The sheer blue dress with gems and feathers takes some real confidence! You know you’re going to be looked at.

You know you’re going to be looked at.

Q: So, for the jewelry, how do you pick the perfect piece of jewelry for each of these looks so that it complements it, rather than just taking away from it?

Well because we’re at Bulgari, we do a little bit more than normal. Some of the dresses don’t need much jewelry, other than a ring. The more simple dresses we paired with a big statement necklace. I love jewelry, so I have no problem picking jewelry!

because we’re at Bulgari, we do a little bit more than normal

Q: So, how did you get your start in the fashion industry?

I went to Michigan State University. I was into clothes my whole life. And I was into art: I did pottery, I made jewelry, I did all sorts of things. But my father was like, “You’ll never make money in art.”

So, I have a business degree from Michigan State University, as I told you. But I’m happy because a lot of people start a business and they forget about all sides of it. Basically the reason my doors are still open is because I remember: “You know what? You have to make money.”

So when we thought about this whole Resort thing — it goes into stores in October — I realized it’s kind of crazy for us designers to have little spring dresses in October. Most of the time, people don’t even think about Resort until after the holidays!

That’s why, this year, we split it up.

it’s kind of crazy to have little spring dresses in October

But I just do something I love. Neiman’s picked me up on our first season. We weren’t always just a gown company. We kind of evolved. We learned we can make dresses very well, with a good fit. If you’re a 6, you’re a 6. It’s not like some gown, you’re a 6, but you fit like a 0.

We learned to make dresses with a good fit.

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pamellaroland.com

With love,

FWO

Saving Face: Best Face Masks for Specific Skin Types

Kasey Buchsbaum
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Saving Face: Best Face Masks for Specific Skin Types

Best Face Masks for Specific Skin Types

With the overwhelming amount of face masks out there, it’s hard to choose which ones will best fit with your skin.

What will work for my problem areas? Which formulations are easy to apply and remove? Will the ingredients irritate or burn my skin? These are all questions I ask myself as I stand in a store contemplating the massive amount of products on the shelves. Without further ado, here are a variety of well-formulated, soothing face masks for different skin types!

Acne Prone/Oily Skin

Himalayan Charcoal Purifying Glow Mask – A vegan, bestseller face mask that lives up to all expectations… Starting with a cool tingling sensation, the charcoal clay mask will purify your pores along with, absorbing any excess oil to leave your complexion refreshed and smoother than ever! With just one use you will notice that even your toughest of blackheads will be dramatically reduced getting your skin closer and closer to your ideal clear complexion.

Skin Rescue Purifying Mask with Red Clay – The perfect solution for blemishes, blackheads and any oiliness. This vegan formulation limits any impurities while treating the skin with a soothing antioxidant booster. The mask consists mostly of red clay, rosemary leaf oil and glycerin. All of which work together to purify, hydrate as well as, unclog your pores and help tone your skin.

Blithe Green Tea – As a ‘patting splash mask’, this calms any irritated skin in a spa-like manner, resulting in smooth and glowing skin. All you do is pour a capful of the product onto your face by patting it into the skin, after repeating this step a few times just splash it off in the shower! With the patting and splashing routine, it will allow the active ingredients in the formula to absorb quickly. This innovative formulation consists of tea tree oil, to treat acne as well as, green tea extract, which soothes any irritation on the skin. This mask is made especially for someone on the go and is the perfect solution to not having the time for a lengthy mask!

Cup O’ Coffee – Lush’s vegan, coffee infused face mask is the perfect “wake me up” for your skin in the mornings! Smelling rich of coffee beans, this scrubby formulation stimulates skin and prevents a day of breakouts. With rich, stimulating ingredients after 15 minutes will not only continue to wake up your skin, but wake up your mood as well!

Dry/Dull Skin

Ultra-Repair Instant Oatmeal Mask – Nourishing and deeply hydrating, this face mask is a combination of shea butter, bisabolol, sea buckthorn and colloidal oatmeal. These key ingredients hydrate and soothe the skin to help calm any redness or distressed skin. Suitable for even the most sensitive skin, this formulation is sure to keep your complexion as soft as possible.

Rose Hips Mask – Ideal for skin that needs rejuvenating, this brightening formulation is infused with rose hips and lemon grass extracts, oils along with vitamin C. It restores any skin type from dry to oily or even just damaged skin. The ingredients work together to bring your skin back to life for glowing and dewy skin!

Bliss Lavender/Honey – This cruelty-free mega moisturizing mask is full of acacia honey, honey extract, propolis and cocoa seed extract lavender oil, along with many other all-natural ingredients. Sure to leave your skin super smooth and dewy! Smelling mainly of lavender, the extra boost of hydration relieves parched and dehydrated skin in 15 minutes!

1,000 Millihelens – An all-natural, green tea infused jelly mask? Lush has nailed this face mask, perfect for brightening, soothing and toning your skin! The fresh ingredients of green tea and apple juice work together to detoxify and leave skin enhanced.

Stressed Skin

Super Collagen Mask – A classic from Mario Badescu, the collagen-enriched face mask helps smooth over any fine lines and plump skin to look youthful and firm! Even for the most sensitive of skin, this mask is a definite must-have to include in any beauty routine. Giving skin a purely smooth, poreless look, it is perfect to use before applying your makeup.

Oh K! Ginseng & Eucalyptus Under Eye Mask – These gel under eye masks soothe and brighten your under-eye area. The ingredients ginseng and eucalyptus, work together to reduce stressed skin, promote anti-aging, brighten and promote relaxation. They truly make it look as if you have gotten a full night’s sleep!

Pumpkin Enzyme Mask – This Peter Roth Thomas original, is a perfect solution to clear up texture, brighten and make pores near to invisible. Not to mention it smells just like a pumpkin pie! As a triple-action exfoliate, formulated without sulfates or parabens, it leaves your skin toned and radiant.

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With love,

FWO

Persian Idea: The New Innovation Centre In The International Fashion System

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Persian Idea: The New Innovation Centre In The International Fashion System

Persian Idea Milan Fashion Week FW19

Represented by Guitar PR.

At the center of the SS19 collection is the concept of HUMANITY.

The Humanity of Human is the essence of Persian Idea’s SS19 Menswear collection and it is the synthesis of the research for unity through the pluralism of traditions and cultures which charactherize the whole activity of Persian Idea. It’s a path towards the enhancement of the human being which involves an eco-sustainable, functional and rationale approach. The whole chain – from creation to production – is based upon highly innovative technologies able to protect the environment and to abolish wastes. A vision that translates into garments whose aesthetic is minimal: cuts recall geometry; colors span from white, blue and black, basic nuances broken by coloured details, azul, mustard yellow, orange. The land of “One Thousand and One Nights” becomes the center of a new creativity which combines the antique with the contemporary, the particular with the universal: modernity is not meant as a destination anymore but as a route and the ethical concepts of all cultures are the same and create the trait d’union between different styles.

 
Persian Idea: Milan FW19

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Persian Idea provides an innovative vision of fashion which has the aim to open up the dialogue between Iran and the international fashion system and whose focus centres around three main themes: an approach to fashion which is wide and involves the whole lifestyle dimension; the empowerment of young talents combined with a new vision of creativity which becomes a mean to overcome gender divisions, to bring back to the center the human dimension of the Human being; and, finally, the commitment towards the eco-sustainability. The company, whose headquarter is based in Teheran, controls directly the whole fashion chain, from creation to production and promotion, and it is based upon highly innovative technologies able to protect the environment and to abolish wastes. The company – led by the enterpreneur Javad Sedghamiz – plans to become a priviledged representative for the dialogue between fashion from Iran and international fashion, on both directions.

“After what we achieved in Florence, we are proud to present our new project in Milan. In which, alongside with gathering most talented designers of our country and presenting their spectacular work within the Persian Idea brand, it pursues three objectives. Firstly, we aim to respect the culture of our country along with using it as our main inspiration. Secondly, we plan to start new projects which are inclusive toward the countries that we share borders with. Finally, thanks to our researches and studies, offer specialized consultancies to those foreign brands that plans to export their products in our country. Now we intend to invest in Italy and – in order to present our best – we plan to open a showroom in Milan, which will be followed by an opening in Paris, in both menswear and womenswear.”

Persian Idea Mode ArTech, Iran-based private company founded at the beginning of 2018, is a leader ecosystem in the activities of design, training and media for the fashion industry. It manages all the phases of the fashion chain, from creativity to production, through its specific divisions: design studio, the innovatively equipped office which gathers the most talented Iranian and international designers and is made up of two design departments, one sampe-making and one 3D department; the public relations, media & event planning area, the Educational Center, the Research & Development hub; and, finally the directly controlled showroom and Art Gallery.

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Milan Fashion Week

With love,

FWO

Ka Wa Key Spring Summer 2019: London Fashion Week Men’s

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Ka Wa Key Spring Summer 2019: London Fashion Week Men’s

Ka Wa Key London Fashion Week FW19

KA WA KEY SS19 collection is called “Picture of a Monk”.

Pictures of young monks inspired SS19 collection. It is an imaginative story of one the monks imagining and dreaming about being a model in the works of photographer Ren Hang. KA WA KEY used its trademark fabric treatments such as devore and painting to create dreamy mood of this collection. They also created “new fabric” which is cotton polyester blend raincoat with water resistant features. KA WA KEY used earthy textures and fabrics such as Irish linen and cotton as well as colors inspired by Picture(s) of Buddhist monks.

 
Ka Wa Key: London FW19

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KA WA KEY is holding an on-schedule presentation, featuring performers and dancers Lee Hoy, Max Gershon andRyan Appiah-Sarpong, at London Fashion Week Men’s. Exploring and expressing emotions, change, transformation and reincarnation. The presentation is a combination of movement-based choreographed and improvised performance and KA WA KEY SS19 designs.

KA WA KEY is Designer Nominee of 2018/19 International Woolmark Prize.

KA WA KEY reimagines traditional textile crafts and reworks everyday streetwear with an unusual balance of simplicity and soft masculinity. KA WA KEY’s work has been showcased on-schedule catwalk, presentation, performance and installations during the fashion weeks in London, New York, Shanghai and Tokyo.

Key graduated from the Royal College of Art in London with a Master’s degree in Fashion Menswear in 2015. He was nominated as one of the finalists at the H&M Design Award for his graduate collection, which was showcased in “DOUBLE JE” contemporary art exhibition in Palais de Tokyo in Paris.
Jarno has cross-artistic background and holds a Master’s degree in Arts. He translates KA WA KEY’s unique design language into poetical visuals, films, performance and various projects.

“I cannot make you understand, I cannot make anyone understand what is happening inside me. One morning I woke up from uneasy dreams and found myself transformed.”

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London Fashion Week

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FWO

Wolf Totem Spring Summer 2019: Milan Fashion Week

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Wolf Totem Spring Summer 2019: Milan Fashion Week

Wolf Totem Milan Fashion Week FW19

Represented by Guitar PR.

Tibet, and its millenary culture, is the creative inspiration of Wolf Totem Spring-Summer collection 2019.

The maison looks out to the Orient, where its origins lie, with an international and cosmopolite spirit: intense decorativism from Central Asia is reinterpreted through contemporary materials and workmanship. The visual effect is that of a modern-day aesthetic mystique.

 
Wolf Totem: Milan FW19

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Fabrics range from highly-figurative prints to PVC light transparencies, from tannin-textile to sportswear and technical materials. Precious patterns design brand-new silhouettes: rivets and embroideries give new shape to the wolf head, representing the essence of Wolf Totem, together with other graphic elements. Laser cut-outs contrast with hand-made painting, metal appliqués and rhinestones connect tradition and modernity. Bright and bold nuances recall the Tibetan wilderness, glorious and full of contradictions: Tibet Red interacts with Jungle Green and Glossy Yellow. Earth colors play with hyper-futuristic details, such as synthetic fluorescence. Cultural elements, the Tibetan language and traditional ornaments, become figurative elements of a new global aesthetic language.

In the new spring-summer season, Wolf Totem gives life to a new dimension, the union of tradition and modernity, setting out from ancient cultures to rewrite the code of our contemporary lifestyle.

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Milan Fashion Week

With love,

FWO

Sense and Sensuality: Interview with Antonio Croce

Pablo Starr
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Sense and Sensuality: Interview with Antonio Croce

Interview with Antonio Croce

Represented by Guitar PR.

There are fashion designers who create by pen or computer, and then there are craftspeople like Antonio Croce: a “couturier’s couturier” with a deep Italian sense of purpose and craft (even though he prefers to think of himself as a “pattern maker”).

antonio-croce-patternmaker-designerLikewise, there’s no denying the luxurious appeal, and breathtaking beauty, of Antonio Croce’s garments. Croce seems to know his core customer like few others, imagining her as someone who travels between New York and Rome, living in a bright loft in an historical building: an adventurer, prone to “wearing her boyfriend’s watch.”

He got his start at 14, and after stints working alongside a veritable “who’s who” of Italian greats, his namesake brand was born in 2009.

As if his amazing garments weren’t enough, now he’s going even further into the stratosphere, creating a multisensorial experience by combining the three worlds of clothing, perfume, and chocolate.

Now he’s combining clothing, perfume, and chocolate

Read on to learn more about Antonio Croce, and how his work represents “the best of Made in Italy.”

 
Antonio Croce FW18

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Q:Who is Antonio Croce? The man and the brand?

A pattern maker with a strong passion for his job. I took my first steps in the fashion world when I was 14, sewing clothes at home.

I was sewing clothes at home when I was 14

Throughout my career I have gained a long experience in tailoring and pattern making, working for designers such as Alberta Ferretti, Gianfranco Ferrè, Versace, Hermes, Jean Paul Gaultier.

The dream to dedicate my creations to the beauty that characterizes every woman and the passion for haute couture brought me to create my own brand Antonio Croce in 2009. A constant research for perfection, creativity and stylist’s flair are the distinctive features of every Antonio Croce collection, destined to a woman that wants to choose a garment that will enhance the best of her and her unquestionable femininity.

Q:The symbol of the Maison is the triangle. Could you please explain it?

Throughout my career I have concentrated on the harmony of forms, focusing on fit, always trying to give life to shapes and volumes inspired by perfect geometry.

Antonio Croce clothes are designed based on the simple and pure geometric shape of the triangle. From the volumes to the anatomy of shapes, this technique appears on the surface of all creations.

I have dedicated my whole life creating refined constructions, which are the result of a careful and meticulous study of the models and of constant research of materials. This way we can realize garments with perfect wearability, that can accompany and enhance every shape.

I have dedicated my whole life creating refined constructions

Q:Who / what is the source of inspiration of your collections? And why are the details so important?

Each of our garments is the result of the inspiration that travels, places and people offer us with generosity. We have looked at the world with new eyes, inserting fragments of landscapes, colors and suggestions into every element of our collections. Each piece tells a scientific creation that starts from the choice of colors and fabrics and comes to the sketch.

The constant commitment and dedication have allowed us to tell our story through vibrant collections, animated by an inner strength that best expresses the essence of every woman in every shade. The love for details together with the most precious materials give life to unique pieces and allow us to create perfect-fit clothes able to enhance any body shape.

love for details and precious materials give life to unique pieces

Q:Tell me about your chocolate and perfume project?

Every Antonio Croce creation comes from an emotion.

With this project I wanted to amplify this emotion through a multisensory journey that combines the worlds of perfumes and chocolate in a sensational unique experience. A perfect combination of fragrances and taste made possible thanks to the collaboration with the excellence of the historic Rivoire chocolate shop.

I wanted to combine the worlds of perfumes and chocolate

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Learn More

antoniocroce.com

With love,

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