Siviglia ICONS Preview Coming to Pitti
Represented by Guitar PR.
Florence, a city that is a symbol of rebirth and the world’s menswear capital, will be the setting for the striking “Siviglia ICONS” vernissage in the city’s historic town center.
A site-specific installation will display, like contemporary works of art, three menswear garments that have become brand icons: the 5-pocket style, luxury denims and tailored chino trousers.
The aesthetic universe of the brand is completely involved by focusing on its core product with its internationally recognized strengths. Siviglia trousers are unique due to their balanced, casual-chic style and comfortable attitude: a blend of three technical characteristics that is essential in the creative and production process and makes them a unique interpretation of classic style made in Italy. A perfect fit, contemporary tailoring and a continuous search for the finest and most high performance fabrics make each pair of Siviglia trousers an exclusive product and a catalyst triggering growing interest in men with very different lifestyles.
The SIVIGLIA SS19 collection focuses on the brand’s iconic models that have reported the best market performance over time and inspired the SIVIGLIA Icons project, with a world preview to be presented at the 94th Pitti Immagine Uomo.
These best-selling pants underwent meticulous restyling that improved some fundamental characteristics such as fit and tailoring, updated the design and added new sophisticated details that boldly underscore the high end market position of SIVIGLIA pants in all product categories: 5 pocket deluxe, luxury denim, tailored chino pants.
Five pocket: the main model is the 22: it was developed in various types of fabric using exclusively noble materials, selected from the finest line of piece-dyed and yarn-dyed fabrics presented with their most natural look, eliminating treatments and washes. “Wear it and live it” is Sauro Bianchetti’s message to his public, inviting all customers to directly experience the garment’s transformation by wearing it. Due to the high quality raw materials used, the natural aging process will make each piece in the 5 pocket collection unique, acquiring charm and charisma as time goes by.
Tailored chino pants: the Icon piece is model B1, the forerunner of SIVIGLIA Chinos, which features a back yoke – a tailoring detail derived from the 5 pocket pants – and a regular fit; the seat was slightly widened to provide a softer and more contemporary fit and give the iconic pants a street attitude that refreshes the brand’s stylistic approach.
Military green and all nuances that make the product vintage are gone from the color palette. Sage green, tobacco, beige and white are the basic color selection, enlivened by bright and sunny orange and mustard yellow tones that create a summer safari mood.
There are micro geometric prints on yarn-dyed fabrics, while piece-dyed fabrics are embellished with jacquard work and fine weaves. There’s an abundance of vertical stripe prints, with numerous variations in thickness and color combinations.
Denim: the fabrics are light, with medium and clear washes and blitch blue denim; on the most classic and casual elegant models, the labels are strictly white. The denim offering is completed by sixteen items from the Denim Lab capsule collection that also feature experimentation with new treatments and washes – distressed, frayed, and ripped – to give the items a bold, gritty style. Denim Lab introduces a new marble effect that emphasizes the different nuances of color in denim fabric. The fit is regular with a lower crotch than the traditional SIVIGLIA cut.
Total Look: indispensable full-fashioned knitwear with a 14 to 18 thread count, very thin, in variations of absolutely fresh cotton crêpe, 100% cotton, cotton linen and 100% linen. New addition of crewneck sweatshirts in full-fashioned knit; T-shirts and polos – also in full-fashioned knit – have no button placket for a more sporty, informal look. For jackets, offerings run from the field jacket to the summer parka to a knee-length trench coat in classic style or in a fashion style with raglan sleeves and relaxed fit.
Sneakers: five models offered, in leather and in leather and canvas, in both high-top and low-top versions. A new addition is a slip-on canvas presented in 5 different colors coordinated with the collection palette. Siviglia sneakers are clean and spare, made of excellent materials for an elegant, sporty, and sophisticated look.
With its unique point of view, Siviglia — which has been linked with Gilmar Group since 2014 — inaugurates a new chapter of its story in Florence. Skillfully combining tradition, savoir faire and innovation and having the capacity to amaze while always looking ahead, it never disappoints the expectations of its loyal public and simultaneously captures the attention of new market segments sharing a pursuit of excellence, prestige and style.
Established in 2006 based on an idea of the Bianchetti family, SIVIGLIA is a brand specialized in the creation of high-end trousers. SIVIGLIA promotes important industrial know-how solidly based on design, tailoring and an extreme attention to detail that has been acquired through the founding family’s forty years of business. To better support growth abroad and to encourage the development of new products and collections, Siviglia became the object of a licensing agreement with Gilmar Group in 2014, a famed leader in the production and distribution of high-end Italian made apparel.