Dennis Basso NYFW FW19

Represented by Purple PR.

Inspiration for the Spring Summer 2019 Collection is the global woman. No one represents that woman of personal style, grace, and strength more that Marella Agnelli.

Whether on the shores of the Mediterranean or in classic American resorts, she is confident in her look, creating her unique interpretation of the fashion she wears. This collection takes “our woman” on this amazing journey from sporty and carefree to glamorous evenings.

 
Dennis Basso: NYFW FW19

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Pale pinks and baby blues are mixed with red and cream and a statement of black and white for a feminine and chic color palette. A variety of crisp fabrics such as organza, gazaar, and canvas create interesting shape and structure throughout the collection. Summer furs are also incorporated with sable, Russian broadtail, mink, and fox. The collection also includes feather touches and intricate hand embroideries.

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FWO

KÛR NYFW FW19

Represented by HL Group.

KÛR by Kasuni Rathnasuriya’s SS19 collection “Compact Traveller” represents a hybrid collection of business casual and leisure looks.

The collection symbolizes the strong and confident woman who is professional with an affinity for work, travel and exploration. From office to urban adventures, this is the “new way she travels.”

 
KÛR: NYFW FW19

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The silhouettes are completed with KÛR’s signature handmade Dutch and Portuguese lace—currently on the verge of extinction—and the finest textiles from Japan. The garments reflect a heavy artistic influence from the “Suprematism” art movement and the “Black square” painting of Russian Artist, Kazimir Malevich. Intricate lace in geometric patterns infuse the silhouettes while clean whites create a power statement set against bold neutrals and hues of blue. The looks are finished with slip-on oxfords, comfy mules and leather bags with an artistic swoosh symbol.

KÛR is an authentic women’s ready-to-wear brand that expresses a sense of freedom and serenity. Through a unique production channel, KÛR helps to revitalize a dying craft in Sri Lanka while empowering the less-privileged Beeralu weavers, mainly women, in the Southern coastal region of Sri Lanka. The collection employs local craftsman and draws inspiration from tradition and heritage in Sri Lanka.

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FWO

VFILES NYFW FW19

Tonight, VFILES blew the roof off of the Barclays Center with a cultural spectacle that included a global cast of designers, models, artists, performers and attendees.

The show was all about inclusivity, diversity and authenticity- a manifestation of VFILES’ mission to empower and connect the creative global youth community.

 
VFILES: NYFW FW19

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SHOW HIGHLIGHTS

– Held on the arena floor of Barclays Center, tickets were available to the general public for the first time. Over 3,000 people attended the sold out show!

– The debut of the VFILES RTW collection VFILES YELLOW LABEL by Paul Cupo- closed by Lil Kim who wore a custom look!

– SS19 collections by Runway winners Elena Velez, MARRKNULL, Shuting Qiu, and WINDOWSEN

– Performances by artists from the VFILES Community who were discovered at Pass the Aux: Barbieboy, Jewnique, Danays, and Jean-Luc.

– Performances from artists from the VFILES Community who will be dropping singles with us in September: Alex Mali, Coi Leray, Maya Hirasedo.

– Presented by Sprite®, who have partnered with VFILES, to support and elevate the next generation of creative talent with a desire to cut through. The partnership builds on Sprite®’s 30-year legacy of working with rappers, artists, and influencers who make their voices heard by pushing the boundaries of hip hop through music and self-expression.

FRONT ROW AND CELEB ATTENDEES

Lil Kim, Lil Durk, Asian Doll, Amanda Lepore, Bazzi, Saweetie, Lil Gnar, Jazz Cartier, PnB Rock, Dice Soho, Carmen Carrera, Lil Mosey, Miles Richie, Diggy Simmons, Candy Pratts Price, Wolftyla, Alton Mason, Nicola Formichetti, Trevor Jackson, Munroe Bergdorf, SoIcyJordan, Paris, Jay IDK, Angel + Dren, and more

ABOUT VFILES

VFILES is an experience based social networking platform that connects and empowers the creative global youth community. By providing tools to discover, connect, and collaborate, the VFILES platform brings together young and emerging creatives with the world’s most established influencers in pop-culture today.

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FWO

Laurence & Chico NYFW FW19

Represented by Agentry PR.

W

ow” seems to be the only word that can come close to describing the SS 2019 Laurence & Chico show.

Powerful music and loud buzzers boomed through the fitness center at Chelsea Pier 60 as models danced down the indoor basketball court runway in flamboyant apparel, styled to perfection in true Laurence & Chico fashion.

 
Laurence & Chico: NYFW FW19

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With America’s Next Top Model star Miss J Alexander as the feature star commentator, the first looks of the collection consisted of neon colors, athletic mesh, ’80s trends and bold heels.

The “sports”-inspired collection was illustrated in terms of the ongoing trend of athletic wear in street style. The Canadian designers, Laurence Li and Chico Wang, crafted this sports-influenced collection to absolute extravagance.

Laurence believes sports is all about being pretty and the overall aesthetic that various sports bring to the table. Through this season’s collection Chico gained a new perspective on sports in fashion and challenged what some different types of athletic fabrics could do.

The collection challenged what athletic fabrics could do

Playful, quirky and fanciful are some ways to describe some of the accessories paired with the collection looks. The majority of the collection is whimsical, yet consists of pieces of more construction. This includes everything from jumpsuits, windbreakers along with, sweatshirt dresses and hoodies.

Wording such as: “RUN,” “QUACK,” “BOUNCE,” “SPORT” on the apparel brought this collection to new levels. In the end, every Laurence & Chico show is full of creativeness and is always purely imaginative.

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FWO

Chiara Boni NYFW FW19

Represented by A Cicognani Communications.

Bold colors and rhythmic surface patterns are a priority.

Feminine elegance is a necessity. For the Spring/Summer 2019 season, Chiara Boni La Petite Robe gets inspired by the vibrant and suggestive Tahitian painting style of Paul Gauguin.

 
Chiara Boni: NYFW FW19

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Vivid, warm tones of orange, yellow, amber, red and black cherry enhance the joyful, happy mood of the collection. It’s a spicy and energetic summer, spent under the tropical sun or immersed in the warm Mediterranean Sea breeze, filling the air with the scent of bergamot, lemon and climbing jasmine.

Prints take center stage in the lineup, reflecting the brand’s signature polished sophistication. Featuring a more naïf look or a graphic appeal, flamboyant patterns are matched with ultra feminine silhouettes for a charming explosion of positive joie de vivre.

Guests attending the show included: Lara Trump, Chiara Ferragamo, Alona Avramenko, Alicia Rountree, Julie Mintz, Derek Warburton, Emily Men, Liliana Nova, Nina Senicar, Chloe Stroll, Matidle Carli, Nadejda Savcova, and Kasia Alekssandra.

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FWO

BLDWN NYFW FW19

Represented by Purple PR.

A NYFW debut on Hudson Street seems to be the way to do it at BLDWN.

With their first slot on the New York Fashion Week calendar, the American fashion house presented their Women’s and Men’s Ready-To-Wear collection with true street style inspirations.

 
BLDWN: NYFW FW19

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BLDWN shares a collection of fashion-forward ideals and original street styles. The label is sure to stay simplistic with detail, yet puts focus on a modern visual of style. Layers upon layers of only the most-trendy pieces and evolving essentials.

A common theme throughout is an array of stunning knitwear. Constructed to be soft to the touch, breathable and a layering must for the seasons to come. Other major highlights of the collection consisted of amplified stylistic means to your ‘not so basic’ denim jacket along with, sophisticated skirts and pants that are sure to be staple pieces for the all-things-modern dressers.

Both Men’s and Women’s collections feature similar color schemes, highlighting the brand’s roots in denim. When styled these basic pieces can be transformed into endless iconic street style looks.

Following the label’s strong modernity, is a feeling of an innovative ’70s influence.

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FWO

Fushá Designs NYFW FW19

Represented by Paula Rosado PR.

Fushá Designs presented their Spring/Summer 2019 collection during a one hour presentation, with a live performance by Wyclef Jean.

The collection featured 26-pieces of red carpet evening gowns and mini dresses detailed with hand sewn stones and beads inspired from the Magical Forest.

 
Fushá Designs: NYFW FW19

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The collection was originally launched by designer Marie Claudinette Jean in 2000 and previously showcased four seasonal collections during Fashion Week at Bryant Park in New York City. Since its founding, Claudinette and Fushá Designs have secured a celebrity following including Mary J. Blige, Patti LaBelle, and the late Whitney Houston – while earning Claudinette the title of ‘Designer of the Year’ from Ebony Magazine, and her husband musician Wyclef Jean being named as one of ‘Entertainment’s Top Ten Best-Dressed Men’ by InStyle Magazine. Despite earning these accolades, Claudinette took some time off to focus spending time with their daughter.

Inspired by femininity and made for stylish women who want to make a statement with their fashion choices, Fushá Designs’ new collection captures what Claudinette cites as “the utmost elegant feeling when a woman walks into a room and asserts dominance”.

The AVEDA team provided the hair and makeup for the presentation. Specific looks from the collection will be made available for purchase online following the show.

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FWO

Shhhowercap NYFW FW19

Shhhowercap just celebrated their third birthday in a big way.

Following the launch of their new collection of very chic printed shower caps, the founder, Jacquelyn De Jesu hosted a small “birthday party” celebration in the South Hamptons.

From the cocktails to synchronized swimmers to the vintage kimono and stunning Alpine Butterfly one-piece worn by the founder, the event was a perfect fit for their adult birthday party.

Guests lounged poolside wearing the SS18 collection as turbans. The two new options are a solid blue called The Zuli and a printed light pink abstract print called The Melrose.

There are always those moments when you want to dive into the pool, but you don’t want to ruin your gorgeous blow out. In comes Shhhowercap.

It was so chic how the girls wore it as a turban with their hair untucked while laying out, but threw their hair up into the cap to swim.

 
Shhhowercap: NYFW FW19

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I have been a long time fan of Shhhowercap, buying my first 2 years ago. I won’t lie, I am still using the same one, and it is just as nice as the day I got it. These things seriously last forever, and are my saving grace after a blowout.

Say goodbye to cheap shower caps that you hide under your sink; Shhhowercap offers tasteful prints and an impeccable design. Whether you need to keep your hair out of your face while masking, or are among the 90% of modern women who don’t wash their hair every day, this is an investment beauty tool that you will not regret.

We sat down in-between cocktails with Jacquelyn to talk about her brand (which has been self-funded since day one!). What’s more inspiring than a powerful woman starting her own brand because she saw a problem that no one else had yet to fix?

Q:Tell us a little bit about how you started Shhhowercap.

It all started because I set out to purchase something that didn’t exist. I value great design and always have. So, it is a big part of how I make my purchasing decisions. Aesthetics are important! I’ll always use specific search terms “best designed ____” or “quality _____” or “fashionable _____,” and when I did that on my quest for a great new shower cap, it wasn’t that nothing came up, it was what DID.

Sequins, big satin bows, bedazzling, tacky plastic animal shapes or food, wacky low brow conversational prints. It was awful.

But, it was also clear that through these “luxury” elements that the market was there for a premium solution. It was just solved with someone else’s definition of good taste. At the same time, I knew my friends and I weren’t washing our hair for a myriad of reasons. So, I set out to do it better. I started immediately.

From there it was two and a half years of development in making SHHHOWERCAP into what it is today, speaking with any woman that I met. First asking if they washed their hair every day and after that if they used a shower cap. If they did, what they loved/hated and if they didn’t, then why not.

it was two and a half years of development

I asked questions to anyone I thought might be helpful, with no shame, I’d ask to directly be connected if someone knew a person who could help me in development or launch. I think that’s key — recognizing what you don’t know and having the confidence to ask for what you want.

For more than a year, I ran back and forth to the garment district using the sample rooms to create prototypes. I iterated the shape over and over again to find one that was perfect. I also visited the major fabric shows like TexWorld and Premiere Vision to meet mills and collaborators. I owe a lot to New York City. It played a big role in making this dream a reality.

Once I had a working prototype (!), it was time to launch. I’d worked as an Art Director in advertising and harnessed every skill I’d learned from my 10-year career to launch SHHHOWERCAP into the world.

First, I created a lookbook, then website, and finally press release. I sent them all to any editor and publication that I knew. I was in a pre-sale and I had no idea what impact it would make. The press picked it up and the coverage started immediately. I feel so fortunate for that. It really took off from there.

I created a lookbook, then website, and finally press release

Q: The design of this shower cap is functional yet chic. What is the design process in deciding which fun prints you’ll develop?

I approach our prints by recognizing that they’re each individual and always need to sit together as a collection under the SHHHOWERCAP aesthetic. We sell to a wide range of age groups with a one-size-fits-all product. This means I’m always thinking about who that person is. What do they love? What do they wear? Where do they hang out? Where do they live? What is their favorite color? And making sure each print is versatile to feel at home for whomever (and wherever) they will wind up wearing it.

I’m always thinking about who the customer is

Our customer tends to self identify and gravitate to the one print in the line that suits her best based on her own personal style. It’s so fun to hear the passionate reaction to the individual picks of each person.

Q: What is next for the brand? Would you ever venture into another area of beauty and expand the brand?

We’re focused on continuing to build the SHHHOWERCAP brand while developing some exciting new products! All under our larger mission of solving problems through great design.

Shhhowercap is available for purchase at Sephora, Revolve, Neiman Marcus, NET-A-PORTER and more.

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FWO

L’Agence NYFW FW19

Represented by Purple PR.

L‘Agence has always embodied a certain laid back attainable chicness that every woman longs to emulate. And finally, with co-founder Jeffrey Rudes back at the helm as CEO, L’Agence expands its influence to NYFW

The premiere of the brand’s Spring 2019 collection — a 12-look homage to the effortless style of Los Angeles — brought a modern whimsy to a seventies-inspired aesthetic. Nude silks and rose gold accents highlighted the accessible spontaneity of the brand. “The L’Agence woman is the embodiment of Los Angeles,” Rudes stated. “She’s effortless, nonchalant, and very much epitomizes California cool, but with the distinct confidence and joie de vivre that Parisiennes are famous for.”

 
L’Agence: NYFW FW19

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Models stood on scattered platforms across the brick-walled Industria Studios in the West Village. Each ensemble was styled with technicolor eyeshadow, large dangle earrings, and throwback accessories. The unique cocktail hour showcase of the collection purposefully differed from traditional runway shows. Rudes credits his daughter, L’Agence Art Director Sasha Simone Rudes, for the unique interactive display.

Each platform differed in height, creating a pyramid optical illusion. “I like that the press can enter and walk through and touch and feel. That was part of the essence of this set up, being able to really connect to it,” Rudes explained.

Rudes returned to L’Agence from J Brand in 2017; since his appointment as CEO, the company has fiscally grown 40%. The surge in consumer support greatly impacted Rudes’ decision to premiere this collection at NYFW.

“You have to know when the right time is to present to the press and expose yourself,” Rudes said. “The collection’s been evolving. Our business, our retail, through our consumer has grown tremendously. That’s all due to the consumer response. Our customers respond to what we’re doing.”

Our customers respond to what we’re doing.

Rudes stressed that L’Agence isn’t a runway brand; it is firmly a collection built on wearability and simplicity. “We do wearable clothing that’s made for people. I tell the design team all the time: keep it simple. Choose really good fabrics, then keep the styling simple because she [the customer] can understand it,” Rudes said.

We do wearable clothing that’s made for people

But simplicity does not mean redundancy. The latest L’Agence collection involved everything from mauve silk pajama printed tops to a standout powder-blue suede bomber. Simplicity, rather, means consistency in quality and clean classic aesthetics.

“It’s like a jean that has 5 pockets. Do you have to think about it if you know your company? It’s reliable. ‘Oh that’s that t-shirt, oh it’s that thing I wear.’ It’s easy. That’s what you want to create with L’Agence,” Rudes explained. “It’s that people can identify that it’s easy but luxury fabrics with great prints. Give it a fashion point of view but from a simplistic view.”

This collection’s Los Angeles inspiration also pairs with the consistency of wearability. “Los Angeles is evolving every year, whether is’t fashion, art, photography, magazines they’re shooting, Hollywood,” Rudes said. “[There is an] LA feel of casual.” Yet the city remains true to itself while growing, much like L’Agence.

The brand’s signature denim took charge of the collection, perfectly hugging the models’ thighs before expanding into a tasteful flare. The modern bell bottom jeans on display, both in blue denim and white, harkened back to a Los Angeles ’70s era. However, the L’Agence flare at 40″ is wider than the standard ’70s jean, as Rudes explained. The modern twist on an exaggerated flare was influenced by asking: what would a flare jean be if it was created now? “You always need that fashion piece,” Rudes said. “When it was J Brand, it was the skinny jean. Here we’re pushing the envelope.”

what would a flare jean be if it was created now?

The key to success, according to Rudes, is fit, particularly with jeans. And, of course, simplicity. “A woman wants her jeans again,” Rudes admitted, explaining that the trend is shifting away from embellished denim towards classic updated styles. “Jeans are an important part of L’Agence because it’s in every woman’s wardrobe. And her brand that she loves, she will buy that jean if it’s well-executed. She identifies with her jeans. It’s fabric, it’s fit.”

The emphasis on the perfectly fitting jean propels L’Agence into cult dedication. If the rise in profits weren’t proof enough, L’Agence women love their denim. “Fit is key for us,” Rudes expressed. “You don’t make a car with three wheels, you make it with four wheels. We have to fit. That’s our job. It would defeat the purpose if we came out with something that someone said ‘we love this,’ they go to the dressing room and it doesn’t fit. That is uch a missed opportunity.”

The L’Agence collection merged familiar styles with fun updates — silk champagne paper bag trousers, vintage-inspired pink prints, a baby blue floral slip dress, and of course, denim. That familiarity and fit is what makes L’Agence’s entrance to NYFW all more exciting. “Keep it simple. Don’t overthink it,” Rudes summarized. “Don’t try too hard because it will show.” And for the L’Agence woman, effortlessness is in her blood.

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FWO

David Manning Talks Spring 2019

In a sea of NYFW shows, what makes STYLE360 so unique? It might be that for the past 14 years, STYLE360 has been the #1 platform-of-choice for celebrities looking to debut their fashionable creations. We had the chance to speak with STYLE360 owner David Manning about what makes STYLE360 — and this season — truly special.

Q: What makes this year different from the rest? What are you most excited for?

Each season we’re bringing something or someone new. This year we’re excited to debut a few new shows to NYFW including the “Kittenish by Jessie James Decker” fashion line as well as the “Mery Playa by Sofia Resing” fashion show.

Jessie James Decker is a hugely popular music star and TV personality so it’s always exciting when such a talent crosses over into another creative area like fashion, and work with her and her team to bring her vision to life. She has about 15 – 20 very cool looks that will speak to her audience and buyers via online purchase later this fall and I expect it will sell out quickly.

Supermodel Sofia Resing is also extending her strut from model to designer and partnering with super-creative talent Mery Playa for their first swimsuit line together. This is their first show and we haven’t done a swimsuit show at STYLE360 in a while, so we’re excited to get designers to break beyond showing at Swim Week and into a bigger stage at NYFW!

And of course, in today’s social media age, we have a very cool concept show with TV personality Jessica Abo, bringing a unique runway concept show called #unfiltered on the runway with a slew of social media personalities debuting her clothes with a social message on the catwalk -— all available for sale right after the show.

all available for sale right after the show

And also we’re hosting the DEFEND BROOKLYN debut show, who have a huge following, so we’re all excited for what promises to be an exciting debut fashion show filled with an ultra-cool first row.

 
Stars Shine at STYLE360

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And of course, I’m honored to have the opportunity to keep working the remaining designer talents who once again have chosen STYLE360 as their preferred stage. These, of course, are Studio One Eighty Nine by Rosario Dawson and Abrima Erwiah, Tumbler and Typsy by Michael Kuluva, and Angela Simmons‘ new athleisure collection, Bonnie Bouch.

Q: Tell us a little about who is supporting STYLE360 this year?

I’m very excited about all our fabulous sponsors this year who are helping bring the STYLE360 experience to life.

We’re taking this year off from a title sponsor in favor of a brighter collection of sponsors including our renewal partners Not Your Mothers, Row NYC Hotel, Essentia Water and Line 39 wines and new sponsors Skechers D’Lites, Sony Alpha Cameras, Foster Grant Sunglasses and skincare sponsor Embryolisse USA and Twinmedix.

One of the cooler activations is partnering with Skechers USA and bringing the chunky sneaker fashion trend on the runway with many of the show’s models debuting the latest Skechers D’Lites sneakers in the shows.

Also, Sony Alpha Cameras is working with us to offer free camera loaners to the army of professional fashion photographers who will be able to check out the latest advancements in mirrorless cameras.

And of course we’re blessed to be working again with hairstyle key Michele Carrilo with NYM Brands and make up key James Vincent working with Twinmedix and Embroylisse USA.

And new sponsor, Foster Grant USA will be showcasing their Kat Graham x Foster Grant, a brand new, collaborative, limited-edition collection personally curated by brand ambassador Kat Graham. And of course we can celebrate without our wine partner Line 39 Wines and Row NYC who is our after-party location this year.

Additional sampling partners like Owyn Protein Drinks, Balance Bar, and My/Mo Mochi Ice Cream will be fueling our guests.

Needless to say, we’ll have a great gift bag this year!

Q: How does STYLE360 stand apart from the others each season?

Next year is going to be our 15th consecutive year so we’ve been doing this longer than just about anybody from a branded platform basis.

Next year is going to be our 15th consecutive year

So I think our longevity is rooted not only in showcasing what’s the trending in fashion styles and the industry, but also bringing some exciting and bold new faces into New York Fashion Week each season vs the usual high fashion brands.

I think our private multi-day showcase rises to the top each year with the fashion industry as we have our ear to the ground via a skilled team that allows us to work with such great bands year after year.

I’m most proud in hosting one of the most successful plus-size shows via debuting Ashley Graham‘s collection for the first 2 years, who is now a household name.

One of Kylie Jenner‘s first catwalk’s was STYLE360 and this year, I’m confident another breakout star will rise from STYLE360.

I should note for the 15th anniversary next year, we’re looking to go really big, so stay tuned!

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With love,

FWO