Nina Tiari NYFW SS18

Represented by Company Agenda.

The NiNA TiARi brand is representative of the city woman: fearless and confident. Combining the sophisticated tailoring of uptown NY style with the drama and attitude indicitive of downtown NY fashion. The label is inspired by self assured women who compete only with themselves. They are genuinly individualistic and vanguards in whatever they take on.

 
Nina Tiari: NYFW SS18

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Collection Inspiration

For this collection Nina wanted the vibe of a glamorous downtown NYC party girl-meets-Palm Springs; she’s the girl who can be Slim Aaron’s muse vacationing at The Parker, or the girl headed to once famed Studio 54. With all the current turmoil happening in society, Nina felt the need for fashion to be a source of happiness in our lives once again.

she’s the girl who can be Slim Aaron’s muse, or headed to Studio 54

Designer Bio

Nina Tiari moved from San Fransisco to NYC in 2009 to study fashion design at Parsons, New School for Design, and later studied Art History at New York University. She continued her analysis of fashion by assisting reputable stylists, Natasha Royt and B Akerlund, with clients such as Madonna, Vogue and WSJ.

In February of 2017, Nina debuted her first collection for NYFW AW17, The Shows at Skylight Clarkson Square, inspired by the determination and strength of a woman. Recently, Lady Gaga has been photographed wearing Nina Tiari’s namesake debut collection.

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ninatiari.com
NYFW schedule

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FWO

Jarel Zhang NYFW SS18

Represented by The Riviere Agency.

Jdebuted his first ever New York Fashion Week collection this evening on site with IMG at NYFW: The Shows. His astounding collection of reworked anoraks proved the designer is one to watch in coming seasons.

Jarel Zhang’s custom stop signs and lit traffic cones lined the packed sections of celebrities, media, buyers, influencers and industry members. Without a doubt, Zhang’s show gave us some of the best color blocking of the season.

Zhang’s show gave us some of the best color blocking of the season

 
Jarel Zhang: NYFW SS18

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Transporting guests to a land the designer calls “Beauty in the Chaos” was the ultimate goal. With the theme very much achieved, Jarel Zhang channeled his craftsman nature to create material manipulation unlike any predecessor.

The collection consisted primarily of reworked anoraks in a variety bold hues and silhouettes. Intricate pleating work and strategically placed zip pockets gave the collection an elevated casual, yet edgy persona. Provocatively combining unexpected colors, Jarel Zhang made guests fall head over heels for eggplant and yellow and fuchsia and red combinations.

Each piece spoke for itself with the incredible detail work apparent on every garment.

Jarel Zhang drew inspiration from the chaos, construction, and movement of the New York Streets. He found beauty in the chaos and the structural elements of this great city. His edgy pieces struck guests with awe-inspiring talent who can’t wait to see what’s next from this fresh designer.

Zhang drew inspiration from the New York Streets

Notable attendees included Annie Q of The Leftovers, Francesca Curran of OITNB, Miss Universe Iris Mittenaere, Miss USA Kara McCullough, Real Housewife Cary Deuber, Danielle Moinet and Ashlee Keating.

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About Jarel Zhang

Born in Zhejiang and educated in London, Jarel Zhang received a master’s degree from Northumbria University，After completing the first master degree，Jarel Zhang received second master degrees in Textile Design from Chelsea College of Art and Design. JAREL ZHANG Studio is an “Independent” spirit booster; With material innovation at the heart of every piece, JAREL ZHANG not only creates the brand, but has also developed a construction technique unique to the atelier. JAREL ZHANG explores the design direction of “Component Collection”, We explore a new way of selling clothes, we hope that we can buy more than just one complete set of clothing in the store, at the same time, to component purchase is also what we want or what can we choose. JAREL ZHANG hopes to make every widget on the fashion full of vitality; JAREL ZHANG with his revolutionary design pattern and sales model is working with a number of malls to expand and promote more interesting fashion modules so as to fashion could bring consumers more enjoyable experience.

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jarelzhangstudio.com
NYFW schedule

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FWO

Cindy Monteiro NYFW SS18

Represented by The Riviere Agency.

Cindy Monteiro transported guests to an island mindset for her debut at NYFW. A jaw dropping display of natural materials with shells and beading detail created a moving atmosphere for the designer’s first New York Fashion Week and first visit ever to the United States.

 
Cindy Monteiro: NYFW SS18

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Models walked barefoot along the draping white carpet as guests admired her intricate structuring of otherwise raw materials. Tranquil, yet tropical beats engulfed the venue that was at max capacity as guests sat at the edge of their seats awaiting each unique garment to hit the runway.

Linen and raffia fibers interlaced through body-hugging cutouts complimented the traditional white fabrics beautifully. Cindy Monteiro showed her widespread talent by displaying jumpsuits, dresses, shorts, and separates.

For such a young designer, Monteiro’s attention to detail is incredible. She weaved tiny leaves into twine to lace up her corseted dress tops and placed perfectly flattering geometric cutouts in the shoulders and décolletage of her garments.

Monteiro’s attention to detail is incredible

The collection, named Bernadina is full of hand painted work done by Monteiro herself and made of natural materials like cotton line, jute line and embellished with shells and sugar cane.

At just 27 years old, Cindy Monteiro is already making waves in the industry. While not a novice with fashion week, showing previously at Paris Fashion Week, traveling to New York for the first time ever for fashion week was a dream turned reality for this young designer from Cape Verde.

She wanted to portray her earthy mindset and made it a priority to use all natural fibers and materials. The collection bridged the gap between character of nature and women, a play on the woman’s strength and the softness.

Notable attendees included Francesca Curran of Orange is the New Black, Pepi Sonuga from Free Form’s Famous in Love, Real Housewife of Dallas Stephanie Hollman, and singer Ashlee Keating.

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About Cindy Monteiro

Cindy Monteiro is young Cape Verdean, fashion designer of 26 years old. She was born in Switzerland, and she has grown between Switzerland and Cape Verde. She studied in France, in Lyon and Paris. By the time, she developed her own style, not forgetting her roots, incremented by the environment in which she lived, very soberly associating glamour, elegance, but also the ambivalence between strength and sensitivity of the Cape Verdean woman. She privileges fitted and straight cuts, light textures, sober colors, and lightweight materials, adapted to the climate of Cape Verde. Really close to her roots and as a real nature lover, she likes to have it represented in her designs by ecological and natural fabrics, like: jute fabrics, cotton, and sugar cane crafts. Most of the fabrics are hand painted by her.

She lunched her brand: CM; on December 7, 2013 in Praia, Cape Verde. And she devoted herself to develop the Cape Verdean fashion industry, participating in some events like the first Hair Styling Show; Vaiss Fashion Day; She represented her country at the African Fashion Reception in Paris; She has been the Cape Verde First Lady fashion designer; and by it she had the chance to send to the last United State First Lady: Michelle Obama, who kindly sent her a letter thanking her for the dress.

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Learn More

cindydesigner.com
NYFW schedule

With love,

FWO

Stylish ’80s Fun: Eugenia Kim NYFW SS18

Represented by Factory PR.

On Saturday, September 9th, Eugenia Kim presented a collection that was fun, artsy, and full of attitude.

Some of the looks recalled ’80s Nagel illustrations: stylized, geometric, clean, with ample use of pastels.

Some of the looks recalled ’80s Nagel illustrations

The show was held at Pier 59, marking the first time that the label is showing at New York Fashion Week. 2018 marks the label’s 20th anniversary and the brand kicks it off with an ode to the allure, strength, and unapologetic independence of the Eugenia Kim woman.

2018 marks the label’s 20th anniversary

 
Eugenia Kim: NYFW SS18

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The collection was nothing but fun: we adored the simplicity, geometry, and color blocking. The Matisse-esque art touches (again by way of Nagel) were also beautiful.

we adored the simplicity, geometry, and color blocking.

Entitled “In Your Dreams,” the presentation included headwear, footwear, and the recently launched handbag collection. The collection is comprised of 20 looks that include extravagant tulle hats, geometric colorblock headpieces and shoes, oversized bows, and stand out feather-covered pieces.

Spring/Summer 18 is inspired by the distinct work of American artist Patrick Nagel, whose 20th century-influenced Art Deco illustrations depict bold and graphic images of women and the female form. Endlessly desirable yet eternally out of reach, the Nagel woman invites you to look, but never touch.

About Eugenia Kim

With an innovative approach to luxury, Eugenia Kim marries clean, classic shapes with fresh, feminine modernity and a playful sense of wit. Bold colors, unexpected trims and high-quality materials are the signature elements that define the collection every season.

Eugenia Kim marries clean, classic shapes with a playful sense of wit

After a cafeteria-tray ride down a snowy hill landed her a month-long stay in the hospital, Eugenia’s newfound dislike for these institutions did not agree with her pre-med track at Dartmouth University. Following graduation in 1996, Eugenia moved to New York to explore a different career path. She took a position at Allure magazine, while simultaneously taking a millinery class at Parsons School of Design.

In 1998, after a bad haircut, Eugenia created a feathered cloche to wear as a disguise. Boutiques in her downtown New York City neighborhood immediately took notice of the inventive design, and soon after, Barneys New York placed their first order. As a result, the Eugenia Kim brand was born.

The brand quickly grew in popularity, and Eugenia soon learned that she could not limit production to her small East Village three-roommate loft. She opened her first retail boutique, where she designed and sold hats in the storefront by day, and slept in a small room in the back at night.

Eugenia Kim became fashion’s go-to headwear brand, being featured on the covers of top publications including VOGUE and W Magazine, and on-screen in blockbuster films such as Zoolander and The Beguiled. Celebrities Beyoncé, Jennifer Lopez, Madonna, Gwen Stefani and countless others also took notice, choosing the brand for red-carpet appearances, headwear for concert costumes and to offer a stylish way to shield their faces from paparazzi.

Eugenia Kim became fashion’s go-to headwear brand

Launched as a millinery collection, the brand has since expanded its offering into other categories of soft accessories, including a diffusion line, Genie by Eugenia Kim. In 2004, Eugenia introduced her highly coveted footwear collection, which was later re-launched in 2014, and followed with an expansion into bags in 2017.

Headquartered and handmade in her New York City studio, Eugenia Kim is sold at luxury retailers such as Bergdorf Goodman, Barneys New York, Harvey Nichols, Net-a-Porter and Saks Fifth Avenue, in addition to over 300 other department stores and specialty boutiques worldwide.

Eugenia has been awarded the honor of ‘Accessories Designer of the Year’ by the CFDA.

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eugeniakim.com
NYFW schedule

With love,

FWO

Just In Case

Represented by REP Agency.

It’s taken marketers awhile to realize millennials — the market they obssess over the most — don’t necessarily need to watch other millennials. Just take the success of other-generational heroes from Louis CK to Iris Apfel.

Avant-garde Taiwanese streetwear designer, Justin, Yu Ying Chou, obviously understood this in his model casting, choosing a wide range of models to showcase clothing that was forward-thinking.

 
Just In Case: NYFW SS18

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The designer channeled the artist Sanyu‘s bold Chinese calligraphic lines, fused with a Modernist French figurative painting style of his work “NUDE”.

Trained in the calligraphic stroke, Sanyu moved in 1920s to study art in the precocious and paradoxically bohemian Parisian art scene. Challenged with this time of self discovery Sanyu’s subconscious yearning to link the traditional with the contemporary is an underlying theme throughout his work.

Sanyu’s yearning to link the traditional with the contemporary is an underlying theme throughout his work

Thoroughly intoxicated with the romance of exotic Paris, Sanyu worked in palettes of pink, creams, purples and blues lending broad fields of elegance to which his complimentary black strokes would contrast and define.

Much like Sanyu, Justin Chou was raised in Asia but with further professional training in both Italy and the UK. The conflicting aesthetic of the traditional Far Eastern culture with Western structures is a constant concept in each of his collections. Chou continually injects refined, classic and high quality undertones into every one of his looks to demonstrate a unique, avant-garde character that embodies the modern street wear of today.

In this collection, Chou orchestrates Sanyu’s ideographic and monumental conception of the painted figure, reinterpreting the canvas into wearable art. Set in motion, 3D graphic animal and oral prints, oversized silhouettes with distorted proportions and unbalanced sleeves converge within the bold energy of black inked lines synergistically creating looks that are intimate, sensual and vibrant with the utmost simplicity. Using City Color, the US makeup brand to interpret the bold strokes and the vivid makeup colors for the each unique looks.

Chou orchestrates Sanyu’s ideographic and monumental conception of the painted figure

Just In Case is happy to announce an exclusive collaboration with the National Museum of History, Taiwan has licensed them the permission to use Sanyu’s full extended art collection.

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jic-fashionsucks.com
NYFW schedule

With love,

FWO

Dream Catcher: Dan Liu NYFW SS18

Represented by The Riviere Agency.

Spring-Summer gets a dreamy refresh thanks to Dan Liu’s latest collection, that featured intricate lacework in colors that were mildly subtropical, with just a hint of otherworldly mystery in peacock eyebrows and lush botanical patterns.

The new collection, shown at New York Fashion Week, incorporated pale pink lace and pops of pastel graphic prints. Always a fashion week favorite, Dan Liu’s venue was packed to capacity with several industry members watching from the television screens out front.

 
Dan Liu: NYFW SS18

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Dan showed off his beautiful graphic work with teal cheetah print, vibrant coral zebra, and subtle peacock. The vibrancy continued with a wide strapped cold shoulder crystal accented dress that sparked like the sea. The deep blue and sea foam green toned dresses and separates that followed spoke the sounds of the lonely beach that not only is the theme of the collection but the soundtrack to the show.

“Smell the Sea, Feel the Breeze, Hear the Ocean, Be at Ease,” was the true inspiration of this gorgeous collection of cocktail attire.

According to Dan Liu, “Feeling is much more important than other senses that we have. Yes, our eyes can see and ears can hear, but I’d rather feel because by feeling, even though I’m all alone and sad on the beach, I know the Sun will eventually warm me up, the sand will comfortably soap my feet, and certainly, see breeze will give me a hug thru inside out.”

Feeling is much more important than the other senses

A standout white frayed ruffle dress mimicked that of a bird fluttering in the wind—a compliment to the peacock inspired make up. Subtle frill and crystal accents showed Dan Liu’s attention to detail and talent. The finale look, in all white, was adorned by a peacock hoop that transformed her into a colorful angel with wings.

While these incredible looks strutted down the catwalk, the gentle finale melody played in Japanese, one of Dan’s many languages.

About Dan Liu

Award-winning Canadian designer Dan Liu draws his inspirations for DAN LIU and TATSUAKI designs from his Chinese and Japanese heritage. With emphasis on beauty and practicality, his debut knitwear collection was so unique that numerous Hollywood celebrities frequented his first Yorkville store in Toronto. The TATSUAKI women’s line has since evolved into ‟Funky Couture” while “Elegant Couture” is the perfect characterization of DAN LIU’s line.

Both labels often appear with knit, crochet, lace, embroidery and beaded details and they are favored by young executives as its chic yet elegant apparel can be worn from day to night. As Designer-in-Chief, Dan is best known for contemporary dresses and his tailoring that accentuates the female form with a romantic flair. Dan’s versatility can be seen from various themes of his collections. Working from concept to patterns, he incorporates color contrasts, details and wearability to ensure every piece is perfect from any angle.

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danliudesign.com
NYFW schedule

With love,

FWO

Concept Korea NYFW SS18

Represented by Factory PR.

Concept Korea returned to New York on September 8th, 2017 to show the best of K-Fashion’s Spring / Summer 2018 collections at Skylight Clarkson Square, marking its sixteenth season showing at New York Fashion Week.

Hosted by the Korea Creative Content Agency (KOCCA), season’s showcase represents the best of women’s Seoul based fashion and includes two designers: LIE by Chung Chung Lee (son of renowned Seoul fashion designer/house LIE SANGBONG) and GREEDILOUS by Younhee Park.

 
Concept Korea: NYFW SS18

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The show featured 26 looks for LIE and 26 from GREEDILOUS, opening and closing with model (and mother of Elon Musk), Maye Musk.

From K-Pop to K-Beauty and now K-Fashion, there is no denying the talent and allure pouring out of South Korea in the past decade. Since 2010, the program has brought rising design stars from South Korea into the New York City spotlight, providing a global stage for the country’s tremendous talents.

Notable attendees included Fern Mallis, Simon Collins, Ty Hunter, Alla Kostromichova, and Gabriela Dias.

LIE

LIE makes it’s NYFW debut with the S/S18 collection, “PERFECT IMPERFECTION : PERFECTLY I’MPERFECT.” Inspired by the modern-day evolution of femininity, the collection revolves around the different stages of a flower: from its tough exterior as a tiny bulb, through its delicate blossoming petals, and achieving a final display of heavenly bloom and aura. Designer Lee Chung Chung executes this idea with juxtaposing of minimalist designs and unexpected maximalist expressions – a combination that brings together classic characteristics and youthful qualities.

the collection revolves around the different stages of a flower

Lee Chung Chung was born and raised in Seoul to renowned designer parents who founded the legendary Korean fashion house LIE SANGBONG. Commencing his design career in menswear on the famed Savile Row under the guidance of the celebrated menswear designer Oswald Boateng, Chung solidified his tailoring skills, which eventually led to launching his own line. Upon the introduction of his first collection, Chung received critical acclaim by notable fashion magazines such as Vogue UK and GQ UK followed by multiple awards including two consecutive “Winner of Ones to Watch” awards in 2010 and 2011 by Vauxhall Fashion Scout, “Bright Young Things” by Selfridges, and “Menswear Designer” award given by Fashion’s Finest Awards in 2011.

Chung received critical acclaim by notable fashion magazines such as Vogue UK and GQ UK

Since its launch, LIE has grown to include two free standing stores in Korea, multiple pop-up shops throughout Asia and a permanent section in the flagship LIE SANGBONG Concept store in New York’s Meatpacking District. The line is distributed across the globe including select boutiques, specialty shops and department stores. https://liecollection.com

GREEDILOUS

GREEDILOUS’ S/S18 collection “BOTANIC EXOTICA” is inspired by the beautiful fantasy jungle in James Cameron’s film “Avatar” and the cheerful, bright collage-style paintings of Brazilian artist Bruno Novelli. Designer Younhee Park used simple silhouettes with beautiful ruffle details, while using her signature playfully melded prints. Images of the tropical rainforest are manipulated to create a supernatural hallucination effect, which is at the core of the brand’s iconic DNA.

Designer Younhee Park used simple silhouettes with beautiful ruffle details

Since 2009, designer Younhee Park has captured the authenticity of haute couture but with an eye on sustainability. Describing the look as ‘futuristic modernity’, Park creates a feminine look with masculine undertones that manages to be both classic and directional. GREEDILOUS has grown into a global brand loved by celebrities and influencers worldwide. The brand has participated in Paris’s Who’s Next, Seoul’s Generation Next and NYC’s Capsule and Coterie tradeshows. Most notably, the designer was nominated for the 2014/2015 International Woolmark Prize. http://greedilous.com/

ABOUT CONCEPT KOREA

Concept Korea is a collaborative project to promote Korean fashion designers and assist them in their attempts to break into the U.S. fashion market. Concept Korea is organized by the Ministry of Culture, Sports and Tourism of the Republic of Korea and the Korea Creative Content Agency (KOCCA). Concept Korea began in the spring of 2010, and this S/S 2018 season marks the organization’s sixteenth time showing at New York Fashion Week. www.conceptkorea.org

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conceptkorea.org
NYFW schedule

With love,

FWO

Zadig & Voltaire NYFW SS18

Relevance in fashion can be a hard thing to put your finger on. Often it’s something you sense; you might even say it’s an energy. It has that shout of youth, that demands attention.

Cecilia Bönström‘s latest Zadig et Voltaire collection had just that clarion call this New York Fashion Week, with a freshness that suddenly made many of the top-tier, overwrought, “celebrity”-packed shows of the season seem stuffy and desperate in comparison.

 
Zadig & Voltaire SS18

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The looks were often unmistakably French, but in that chic, effortless way that translates to any metropolitan setting where the traffic moves underground, drinks are enjoyed on sidewalk cafés, and youthful energy (if not necessarily youth in the chronological sense) abounds.

The press materials say that with elements of “feminine and masculine, edgy and soft, it’s all about balance.”

And indeed, the pairings and silhouettes were skillful, sinuous, and oozed sex appeal: but it was the magnetism that comes from danger and daredevilry, with a touch of mystery.

the pairings and silhouettes were skillful, sinuous, and oozed sex appeal

Twenty years ago Zadig & Voltaire started what has now become a family. Zadig girls are recognisable by their laid-back, rock ‘n’ roll aesthetic with a touch of androgyny and delicate details. Zadig&Votlaire has made an art of combining opposite traits in the same looks.

Zadig girls are recognisable by their laid-back, rock ‘n’ roll aesthetic

Parisian and cosmopolitan, they have remained feminine while embracing their power.

Men have also made the iconic Zadig & Voltaire look their own, always chic with a hint of nonchalance. Layering with careful consideration: a t-shirt is teamed with a button down under a sweater; a canvas military topper that warms up structured suiting.

This season Zadig & Voltaire’s inspiration came from a mixture of items that maybe found in a forgotten trunk in an attic. Time has worked its magic on the pastel tones, flowers and rainbows, virginal ivories, creased leathers, fragile tulles and silk as delicate as antique lingerie. Patches, raw denim, military khaki, embroidery and sequins play with a collective subconscious packed with souvenirs and images in faded colors. The collection can be summed up in a simple three-word motto for life: let love rule.

Oversized styles are paired with fitted looks. Long pieces flirt with short pieces, graphic black and sand duos alternate with a rainbow palette while butterflies, sketched by tattoo artist Virginia Elwood, live on a camouflage print background with English embroidery. Never restricted, the silhouettes seem to swim and float in mid-air. The long Swiss dotted tulle dresses are warmed up by an oversized military jacket, others flow onto the bust in blurred asymmetric panels, while the mohair XL cardigan hides a baby-doll nightdress with cosy, transparent effect.

A denim jacket with white topstitching and men’s trousers to finish off the look, re-interpreting cool femininity. Femininity that intentionally wears a sweater backwards, a men’s shirt as a mini dress or opts for a masculine suit in pastel-colored poplin. Femininity that is always about having fun, by joining several belts together and wrapping them round the waist several times, wearing trainers completely covered with purple, yellow, green or blue glitter with a super sensual dress, or oversized trousers with stilettos and ultra-feminine sequined sandals. Femininity which makes you want to wear unending earrings with waterfalls of jet black or rainbow-colored stones, to stand out and to have fun. The men’s line has adopted an immaculate raw denim and implemented updates to the maison’s checked shirts and favorite tie-dye styles along with camouflage prints on canvas and cashmere. Suites worn with impeccable black leather derby shoes with a studded welt: this clever contradiction of chic and nonchalance is accentuated more than ever.

Right at the bottom of the trunk are hidden gems from our youth: a khaki canvas hobo bags, like the ones we used in high school adorned with patches.

Re-christened “Ready Made,” the bag’s flap is inverted and the shoulder strap lined with a chunky curb chain that can be detached and worn as a belt. The bad is the epitome of a Zadig girl: versatile and relaxed. She grabs her “Pouch” clutch, slips the ring onto her wrist like a bracelet and grips it in her hand, not caring about creasing the extremely supple leather. The “Rocky” bag, little brother of the iconic “Rock” clutch, she can chicly store her essentials into its two medium-sized gussets.

Memories and family stories are marked by love and affection. Inspiring Cecilia Bönström to work with jewelry designer, VK Lillie: “I love her style, she is so full of affection for her work and love for her jewelry. Through it, she relays messages of joy and love for others, she spreads good vibes which really touch me.”

VK Lillie has designed jewelry for Zadig & Voltaire combining; leather, onyx, quartz and gold-toned metal. Her handmade pieces are unique with a raw, radiate, captivating authenticity that turns these charms into talismans, to preserved over time.

Punk, romantic, the Zadig & Voltaire girl is a real girly girl who knows what she wants and where she is going. What drives her? Life, love. Let love rule, always.

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Learn More

zadig-et-voltaire.com

With love,

FWO

Made for Strong Women: Meet Sachin & Babi Ahluwalia

Represented by UFCG PR.

In the middle of yet another very hectic New York Fashion Week, we had the privilege of getting to know two amazing designers: the husband and wife team behind Sachin & Babi, Sachin and Babi Ahluwalia. After an inspiring NYFW show (the SS18 collection was called “The Grand Bazaar,”) they were gracious enough to take time to answer some questions from Fashion Week Online.

Q: As a design team, you draw inspiration from strong women. You’ve been quoted as saying, (paraphrasing), “The world no longer dictates the way women dress; women dictate it.” How does the notion of strong women influence your designs?

It’s everything. Designing for women who lead full lives is our number one focus. We are so grateful we have our own brick and mortar store as well as our e-commerce, so we can really get to know our customer and hear what is important to her in terms of design.

Designing for women who lead full lives is our number one focus

 
Sachin & Babi Spring 2018

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Q: Who do you see as your core customer? Who is the “Sachin & Babi woman?”

She is intelligent, multifaceted, and interested in quality over quantity. She balances work, family, and a social life. Dressing up is part of her life.

She is interested in quality over quantity

Q: Are there challenges to working together as a married couple?

We have worked together for the past 20 years, our parents also both worked together, so it is our normal. We make sure to leave work at the office. We divide and conquer, we have an understanding of each other’s day.

We make sure to leave work at the office.

Q: Tell us about the new collection. How is it similar to previous collections in terms of core themes? How is it different?

The Spring 2018 collection was inspired by the captivating energy of Istanbul as well as French fashion muse Loulou de la Falaise’s electric bohemian spirit. The collection celebrates diversity and the marriage of old world charm with effortless, contemporary style.

It is similar to previous collections because there is no shortage of bright, vibrant colors.

We are Indian, so color is in our DNA. This collection has the most beautiful pops of turmeric, sequins, blues, fuchsias, and saffron. It is different this season; we went out of our comfort zone and sourced original Ikat fabrics from Turkish artisans and it’s the first time we created our own handbags and shoes to go down the runway.

This season, we went out of our comfort zone

Q: Where do you want to go next?

We are launching an innovative Made to Order program this month focused on the Mother of the Bride. We just remodeled our Upper East Side boutique to make it more experiential, with a strong emphasis on our lifestyle.

We are launching an innovative Made to Order program

Q: What do you never want to change?

Our aesthetic. We want to be known as the designers that women count on when it comes to dressing up for life’s most important occasions.

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Learn More

sachinandbabi.com
NYFW schedule

With love,

FWO