Concept Korea Spring 2018: New York Fashion Week

Concept Korea NYFW SS18

Represented by Factory PR.

Concept Korea returned to New York on September 8th, 2017 to show the best of K-Fashion’s Spring / Summer 2018 collections at Skylight Clarkson Square, marking its sixteenth season showing at New York Fashion Week.

Hosted by the Korea Creative Content Agency (KOCCA), season’s showcase represents the best of women’s Seoul based fashion and includes two designers: LIE by Chung Chung Lee (son of renowned Seoul fashion designer/house LIE SANGBONG) and GREEDILOUS by Younhee Park.

Concept Korea: NYFW SS18

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The show featured 26 looks for LIE and 26 from GREEDILOUS, opening and closing with model (and mother of Elon Musk), Maye Musk.

From K-Pop to K-Beauty and now K-Fashion, there is no denying the talent and allure pouring out of South Korea in the past decade. Since 2010, the program has brought rising design stars from South Korea into the New York City spotlight, providing a global stage for the country’s tremendous talents.

Notable attendees included Fern Mallis, Simon Collins, Ty Hunter, Alla Kostromichova, and Gabriela Dias.


LIE makes it’s NYFW debut with the S/S18 collection, “PERFECT IMPERFECTION : PERFECTLY I’MPERFECT.” Inspired by the modern-day evolution of femininity, the collection revolves around the different stages of a flower: from its tough exterior as a tiny bulb, through its delicate blossoming petals, and achieving a final display of heavenly bloom and aura. Designer Lee Chung Chung executes this idea with juxtaposing of minimalist designs and unexpected maximalist expressions – a combination that brings together classic characteristics and youthful qualities.

the collection revolves around the different stages of a flower

Lee Chung Chung was born and raised in Seoul to renowned designer parents who founded the legendary Korean fashion house LIE SANGBONG. Commencing his design career in menswear on the famed Savile Row under the guidance of the celebrated menswear designer Oswald Boateng, Chung solidified his tailoring skills, which eventually led to launching his own line. Upon the introduction of his first collection, Chung received critical acclaim by notable fashion magazines such as Vogue UK and GQ UK followed by multiple awards including two consecutive “Winner of Ones to Watch” awards in 2010 and 2011 by Vauxhall Fashion Scout, “Bright Young Things” by Selfridges, and “Menswear Designer” award given by Fashion’s Finest Awards in 2011.

Chung received critical acclaim by notable fashion magazines such as Vogue UK and GQ UK

Since its launch, LIE has grown to include two free standing stores in Korea, multiple pop-up shops throughout Asia and a permanent section in the flagship LIE SANGBONG Concept store in New York’s Meatpacking District. The line is distributed across the globe including select boutiques, specialty shops and department stores.


GREEDILOUS’ S/S18 collection “BOTANIC EXOTICA” is inspired by the beautiful fantasy jungle in James Cameron’s film “Avatar” and the cheerful, bright collage-style paintings of Brazilian artist Bruno Novelli. Designer Younhee Park used simple silhouettes with beautiful ruffle details, while using her signature playfully melded prints. Images of the tropical rainforest are manipulated to create a supernatural hallucination effect, which is at the core of the brand’s iconic DNA.

Designer Younhee Park used simple silhouettes with beautiful ruffle details

Since 2009, designer Younhee Park has captured the authenticity of haute couture but with an eye on sustainability. Describing the look as ‘futuristic modernity’, Park creates a feminine look with masculine undertones that manages to be both classic and directional. GREEDILOUS has grown into a global brand loved by celebrities and influencers worldwide. The brand has participated in Paris’s Who’s Next, Seoul’s Generation Next and NYC’s Capsule and Coterie tradeshows. Most notably, the designer was nominated for the 2014/2015 International Woolmark Prize.


Concept Korea is a collaborative project to promote Korean fashion designers and assist them in their attempts to break into the U.S. fashion market. Concept Korea is organized by the Ministry of Culture, Sports and Tourism of the Republic of Korea and the Korea Creative Content Agency (KOCCA). Concept Korea began in the spring of 2010, and this S/S 2018 season marks the organization’s sixteenth time showing at New York Fashion Week.


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