Addition Elle NYFW SS18
We’e been covering Addition Elle — and the rise non-exclusive fashion, sometimes called “plus-size” — for awhile. So it’s particularly gratifying to see Addition Elle finally grace the NYFW runways.
The Montreal-based fashion brand debuted their Fall Holiday 2017 runway show at New York Fashion Week at Skylight Clarkson Square. This marks the brand’s first monumental show in partnership with IMG and NYFW: The Shows.
The looks were playful, fun, sporty, and chic. One of the shirts said: “Labels are for clothes only.”
The looks were playful, fun, sporty, and chic
Next all we have to do is get some of these models on the rest of the runways, so we can get rid of the “plus size” moniker. And while we’re at it, maybe we can go ahead and remove the word “race” from our vocabulary, too.
Then — label-free — we can all look forward to a kinder, better world.
Addition Elle: NYFW SS18
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This past week, Addition Elle unveiled the latest offerings from top model power house Ashley Graham’s eponymous lingerie lines, Purple Rain and Ritz, alongside social starlet and model Jordyn Wood’s Love & Legend RTW capsule collection and Addition Elle’s Holiday 17’ mainline. The shoes for the show were custom made for each model by Shoes of Prey, further solidifying that style should never be limited by size.
The shoes for the show were custom made for each model by Shoes of Prey
Championing runway inclusivity and fashion democracy, Addition Elle also opened the doors to their first New York City pop up shop, offering looks straight from their runway show as part of a “see now, buy now” retail model.
Addition Elle is championing runway inclusivity and fashion democracy
About Addition Elle
Addition Elle is a leader in the Canadian market, with over 30 years of experience in delivering trendy, flattering and fashionable clothing for plus size women across Canada and the United States. Addition Elle’s ready-to-wear collections of intimates, sportswear, outdoor active wear and career apparel are designed to inspire customers to look and feel their personal best in every aspect of life. With close to 100 retail locations across Canada and brand name recognition in U.S. department stores such as Nordstrom and Lord & Taylor, Addition Elle promises to deliver “fashion democracy” to its customers, a philosophy grounded in the belief that style isn’t limited by size. Addition Elle fashions can be purchased in-store or online at additionelle.com. Addition Elle is a division of Canada’s leading specialty retailer Reitmans Canada Limited, which includes Reitmans, RW-Co, Penningtons, Hyba and Thyme Maternity.
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Learn More
additionelle.com
NYFW schedule
With love,
FWO
