Claudia Wang’s Digital Fairytale at London Fashion Week A/W26

Wang’s presentation unfolds like a living fairytale, where every look is a chapter in a story of unbridled femininity. The models emerge amidst an ethereal landscape of plush pillow mounds, each one wrapped in the collection’s delicate custom prints – burring the line between a dream state and the runway.

Deeply inspired by online culture and the visual language of the virtual world, Claudia Wang translates screen-born designs into romantic, playful, and tactile pieces. The collection features hand-drawn illustrations of unicorns juxtaposed with AI-generated laces and bows. Botanical and animal-inspired motifs, combined with a fresh colour palette, shape a visual language that balances comfort, elegance, and artistic presence.

Claudia Wang

The silhouettes are relaxed and soft, reinterpreting sleepwear and robes—forms traditionally associated with intimacy—into contemporary fashion expressions. For A/W26, Wang doesn’t just present a collection; she invites us into her world. It is a poetic yet powerful exploration of how clothing expresses vulnerability, confidence, and identity.

Each show builds a universe beyond the clothes: a realm of creativity and coded messages for those who live partly online and fully in their imagination.

www.claudiawangofficial.com

CREDITS

Claudia Wang AW/SS26 LFW
Show Video: Claudia Wang
Show Director : @throughmanslife @q_casting
Casting Director : @throughmanslife @q_casting
PR Team: @dyelogpr
Model: @storymodelmanagement @nevsmodels @mmgmodels @duomodelmgmt @jadoremodelsagency
Main Photo: @rl_photography_fashion
Makeup: Makeup @kite_makeup @suqqu_europe
Makeup Team: @dupuys_muaofficial @rachaelthomasmakeup @snowkeilan @fangtastic_hair
Makeup Photo: @shingo.i_4
Lead Hair : @i_pasechnik for @matthewcurtishair
Hair Team: @ainsley_walton_ @sebrotaru.hair
Products: @goldwelluki
Tools: @oliviagarden_eu
Hair Photo: @editorial.bymills
Show assistant/dresser :@d.weiii @chris_en.chi @ananya_mor @runackq @yen_enzo
Show Venue: @indragallery_london @indrastudios
Photo: @photo_window_t

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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