After a successful launch last year as one of Miami Swim Week’s hottest fashion shows, Jessie James Decker returned to Miami Swim Week with jubilant cheers for her latest collection of swimwear and accessories from her Kittenish apparel brand at PARAISO Miami Beach (a.k.a. Swim Fashion Week®), the world’s largest marketing event for the Swimwear and Resort Wear industry on June 9, 2023, at 6:00 pm.
The country singer, songwriter, TV personality, fashion designer, beauty and lifestyle entrepreneur, and a New York Times bestselling author, Jessie James Decker kept the presentation fun and flirty with some of swim week’s top models celebrating all female shapes and sizes including Cindy Prado (@cindyprado – 2.7M followers), Alexa Collins (@alexacollins – 2.4M followers), Cydney Moreau (@cydrrose – 1.3M Followers), Mariana Morais (@maarebeaar – 1M followers), Angela Babicz (@angelababicz – 612K followers), Skyler Simpson (@skylersimpson – 873K Followers), Kyra Green (@kyra212green – 401K Followers), Tori Green (@Tori212green – 401K Followers), Leidy Amelia (@leidy.amelia – 414K followers), Justine Ndiba (@justinejoy312 – 485K followers), and Jilissa (@Jilissa – 1.8M followers), amongst others.
Kittenish Swim Fashion Show
“Kittenish is about being playful, fun, flirty, and sassy, and this swim collection displays just that”, states Jessie James Decker. This year she came to the design team with a unique vision of combining her love for a European aesthetic with her identity as a southern babe to create her best swim collection yet! Jessie captured this aesthetic by carefully selecting romantic shades of red, vibrant greens, and a mix of warm neutrals. Jessie loves traveling abroad and the romantic, sexy appeal of Italy and the Mediterranean coast so the collection keeps it spicy with subtle hints of Mediterranean prints, animal inspired prints, and textured fabrics to give this collection that flirty Kittenish touch.
Jessie and the Kittenish team are proud to say that we kept mama Earth in mind as we sourced eco-friendly fabrics to create several of the suits in this collection. They are also proud of keeping functionality and versatility between styles as a top priority.
Sponsor partners including Zooz Group, Virgin Voyages, and AminoLean Energy Drink supported the event with promotion and gifting as one of Swim Week’s must attend events. Additionally, The Miami Edition hotel hosted the exclusive after-party at their Tropicale with specialty drinks by Blue Ice Vodka, Mijenta Tequila, Whispering Angel Rose wine.
ABOUT KITTENISH:
KITTENISH was founded in 2014 by platinum singer songwriter, television personality, and two-time NY best-selling author, Jessie James Decker. Launching with a collaboration, it was a small collection that sold out immediately. After opening KITTENISH’s first brick & mortar store in February 2019, Jessie decided to take full control of the e-commerce business at KITTENISH’s Nashville HQ.
When you feel confident and beautiful on the outside, it helps your inner beauty shine through. KITTENISH is fun, flirty, playful and sassy. KITTENISH is more than just a look; it’s a state of mind. Look KITTENISH, feel KITTENISH, be KITTENISH.
ABOUT JESSIE JAMES DECKER:
Singer, songwriter, TV personality, fashion designer, beauty, and lifestyle influencer/entrepreneur, and 2x New York Times best-selling author, Jessie James Decker has emerged as a multi-platform juggernaut juggling fashion brands like her personally designed Kittenish line with three retail stores and growing, along with her television hosting duties. Signed to Warner Music Nashville, Jessie’s passion for music has made the multi-talented artist one of music’s true breakout firebrands. The singer’s authentic style immediately captivated listeners everywhere on her 2009 self-titled debut. She continued to keep it real with her second studio album, 2017’s Southern Girl City Lights, which debuted at No. 1 on Billboard’s Top Country Albums chart. Now it’s onto a new musical chapter of growth and empowerment with The Woman I’ve Become EP. This year, Jessie was a fan-favorite competing on the most recent season of Dancing With Stars, proving she really can do it all. Jessie lives with her husband, retired NFL player Eric Decker, and their three children, in Nashville, Tennessee.
ABOUT ZOOZ GROUP:
ZOOZ Group is a leading global social media influencer technology agency. Led by Head of Talent, Rohan Goswami & Director of Talent & Partnerships, Savannah Taylor -ZOOZ Group forms close partnerships with client brands in order to understand and engage powerful influencers that hold extensive global audience reach. By applying our distinctive know-how and expert capabilities we’re able to cultivate and implement innovative marketing strategies that specifically target influencers – thereby ensuring your brand message and its reach is both reinforced and pervasive.
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With love,
FWO
