Frye x Vogue
It was roughly 150 years between Frye’s debut in Massachusetts in 1863, and the opening of its first New York store in 2011. So you might say Frye’s full entrance into the NYC fashion scene has been a long time coming.
Fortunately, Frye is a brand with the luxury of time. As the United States’ oldest continually operating shoe company, Frye has been in every aspect of American footwear style for more than — well, pretty much longer than anyone.
Frye has been in American footwear pretty much longer than anyone.
But although Frye has been a ubiquitous staple, it’s only recently begun to put down stronger roots down in the high-fashion market.
It’s no secret that here at FWO, we’re a bit obsessed with handmade footwear (probably one of the reasons we declared Simone Cecchetto “world’s greatest shoemaker” not too long ago).
Likewise, Frye is no stranger to painstaking craftsmanship. They offer a Tuscan-made Artisan Collection, and if you’re curious about how Frye footwear is made, you can find out some about that here.
The Event
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(Photos: Sean Sime Photography)
On a cool night in late-November, Vogue VIP, Frye employees, bloggers, and influencers sipped on (rather strong) “Frye Mules” of whiskey, lime juice, and ginger beer while warm, mini-grilled cheeses were passed around. The DJ had the crowd lively and enjoying themselves while many networked and tried on the new collection.
The mainstay of the collection, not surprisingly, was boots: from hiking, to OTK, to shearling, with cute accessories like furry pom-pom beanies, cross-body bags, and small leather goods.
The In-Crowd
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The boot company has expanded, still touching on their original principles, but also enveloping fashion booties, ballet flats, sneakers, and heels.
Whether you’re ready for dusty trails in riding boots, easy-riding in motos, to tame Tuscan hills — or even rock out in Lou Reed-worthy chelseas — Frye probably has what you’re looking for.
From Lou Reed-worthy chelseas to taming Tuscan hills
To shop the current collection, click here: www.thefryecompany.com.
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With love,
FWO
