The theme of split identity and the constant inner shaking that never lets us rest has always obsessed me!
The idea of escaping reality into a life that feels like a performance or a film where you choose who you want to be today. Living in the era of artificial intelligence and the relentless pressure of a society shaped by a rapidly shifting political landscape, we struggle to preserve our essence, balancing between our inner selves and the outside world. I suggest we become braver when we crave new emotions and sensations from within. We can accept our emotional nature and take control of it ourselves by using fashion, new visual languages, forms, and garments, by choosing each day which version of ourselves we want to wear.
Sagio
This revelation gives us strength. We are always in a storm, and at least two personalities live within us: our true self, and the self that yields to society with its moods and demands to be powerful, gentle, or to perform different versions of ourselves. This choice must always be made consciously, accepting our multiplicity without trying to suppress our desires.
I was inspired by the emotional intensity of life at the 18th-century French court and its iconic figures, including Marie Antoinette as a fashion icon of her era, as well as by that period’s relationship with fashion, when constant scrutiny was fundamental. Just as today, this returns in full force: we are constantly watched. Living almost anywhere, we are within the sight of hundreds of cameras and present on social networks, where we voluntarily reveal where we are and who we are with. We can only accept this and play within it, living in society while choosing one of our many forms of identity, depending on the situation or mood. We must accept, not reject our different selves.
To perform these roles and take pleasure in them – always!
From this come the architectural silhouettes, the exaggerated volumes, and the neo-panier – a structure my team and I developed over several months, meticulously refining every line and proportion so that it feels contemporary, sensual, and entirely of the present time.
P.S. A note –
As the art created by time,
As the element of life created by us,
As the game of images, epochs, and styles…”
-Alexander Sagio, founder of SAGIO
