Y/PROJECT Invites 7 of Their Fans Found on Social Media to Paris for Their Aw19 Campaign
Represented by Ritual Projects.
The Y/PROJECT creative team wandered the internet through tags and hashtags, discovering Y/PROJECT lovers who photographed themselves wearing their very own pieces from past collections.
Glenn Martens selected 7 fans from all over the world (Tokyo, Shanghai, Amsterdam etc.) and invited them to Paris to photograph them in studio on July 24th as the new ambassadors of the AW19 campaign.
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Photos: Arnaud Lajeunie
The Y/PROJECT AW19 campaign results in a series of diptychs featuring the ambassadors in their original selfies found on Instagram with their portraits shot in studio.
Diversity has always been at the very core of the brand. The AW19 Campaign embodies the versatility of Y/PROJECT while putting emphasis on individuality and confidence.
Photographer: Arnaud Lajeunie
Stylist: Ursina Gysi
Hair: Ramona Eschbach
Make Up: Carole Colombani