In the great ocean of world’s fashion, Romanian fashion seems just a drop.
But this shouldn’t come as a surprise, compared to other countries with a tradition in fashion, for us Romanian Fashion is a relatively new phenomenon and, paradoxically, it’s becoming a very important one. From the very beginning, we took more risks, our creations became bolder, we acted to become more visible and for us, now, there is no downtime, no regrets. There is only a fantastic desire to tell stories about us and our world’s vision through clothes.
Our style? Just like our world, a beautifully organized chaos. We are talking about cultural melting pots, old and new ideas, different life philosophies and in fashion all this translates not only into surprising designs, but real stories about a fast-developing society trying to find its identity in a world that needs yet to be truly discovered. We are living in historical times and fashion, this incredible oracle, is trying to show us where we are going as a society, but also to show others who we are and what we want from them.
we took more risks, our creations became bolder
Romanian fashion is built on a historical tradition of manufacturing. The world’s leading brands have entrusted the execution of their most intricate and exclusive collections to an incredibly powerful industry. And our fashion has also benefited from this expertise to generate not only creative designs, but also outstanding craftsmanship. It is a perfect balance that has become part of the DNA of Romanian fashion.
In a nutshell when it comes to describe Romanian fashion — key words such as unexpected, innovative and honest, are the ones which better describe it.
A Unique Vision of Fashion
TRANOÏ is presenting its creative, high-end vision of fashion in Tokyo, an unmissable event that will bring together the best of Japanese and international fashion on Tuesday 18 & Wednesday 19 March 2025. This second edition will feature a cutting-edge selection of 150 Japanese and international designers reflecting TRANOÏ’s exacting standards. A global and coherent offer mixing men’s and women’s RTW, accessories and lifestyle.
Romanian fashion is an exhilarating celebration of artistry, innovation, and heritage. At TRANOÏ Tokyo 2025, Romania proudly presents a selection of 10 brands that embody the essence of their authentic industry, unexpected and honest, including Ioana Ciolacu, BOL Fashion of Nature, ARAH, Papucei, Scapadona, Tearless Street, ATU Body Couture, DeCorina Hats, AmiAmalia, and Irina Schrotter -each bringing bold creativity, craftsmanship, and innovation to the global stage.
Ioana Ciolacu
Ioana Ciolacu is a contemporary fashion brand that seamlessly merges innovative design with timeless sophistication. Known for its architectural approach to silhouettes and a bold use of colors and patterns, the brand redefines modern femininity with a focus on sustainability and craftsmanship.Each collection embodies a blend of art and practicality, offering versatile pieces that are both statement-making and effortlessly wearable. With a commitment to ethical production and quality materials, Ioana Ciolacu caters to the discerning, fashion-forward individual who values creativity, individuality, and conscious living.
By bridging the gap between high-fashion aesthetics and functional design, Ioana Ciolacu creates a distinctive narrative that celebrates the uniqueness of modern style.
www.ioanaciolacu.com
BOL Fashion of Nature
By harnessing that same passion, BOL creations are embroidered with my pure contemplation and admiration for Nature. Its harmony overflows into my spirit and creates a vivid exchange, which manifests into everything my brand stands for: from ethical treatment of my employees to a sustainable production model and fabrics that are produced with care and respect for our Planet, for me Nature is not just a hip accessory to adorn my collections with, but a huge part of BOL’s ethos.
www.bolfashionofnature.com
ARAH
In a world dominated by mass production, ARAH redefines elegance through unique jewelry designed by Diana Vasilescu. Inspired by nature and everyday life, pieces crafted from silver and gold blend timeless refinement with bold details and artistic finesse.Each creation is meticulously crafted, reflecting the brand’s core values: authenticity, balance, and harmony. ARAH is not just about jewelry—it is an artistic vision that transforms precious metal into symbols of beauty.
www.arah.ro
Papucei
The brand’s name is Romanian for “little shoes”. And it tells you more about the brand than you realize. It shows the core of the company, which has been and will always be revolving around shoes. Papucei is a word you would use when you care for a pair of shoes dearly and you can’t just name them “shoes”. Also, it’s a regional word, used mostly in the northeast of Romania, a region known for its long tradition in shoe manufacturing and the place where Papucei was established.
www.papucei.ro
Scapadona
Scapadona is a ready-to-wear brand, based in Bucharest, Romania, which is built on three main pillars: individuality, comfort and sustainability. The brand’s sensitive concepts and artistic directions strongly support its commercial side. Unique pieces, with a refined design, are made to be worn casually, in an elegant note: the brand brings a hint of comfort to the image of the sophisticated woman. The designer uses statement materials, mixes of textures, fine fibers and versatile fits to build durable collections in terms of quality, but also style. Scapadona’s aesthetic embraces classic and clean lines, enhanced by visual features that make them distinctive, always in accordance with its main values: freedom, respect for heritage and history, responsibility and well-being.
www.scapadona.com
Tearless street
Tearless street is a luxury brand that emphasizes identity, created by Crina Stefanca and Luis Drajan, partners in creation but also in life.We develop a creative world where power and freedom prevail, through clothes that can be worn in everyday life settings.
Tearless street started from our desire to create stories for strong individuals.
Taking inspiration from cinema as well as everyday objects, we develop a sharp and unconventional image.
With each collection, we launch new “skins” for people who want individuality.
The silhouettes are reinterpretations of classic wardrobe staples, defined by bold details, crafted from high-quality fabrics with the help of skilled artisans.
www.Tearlessstreet.com
ATU Body Couture
As an introduction, ATU represents an element that, under certain circumstances, gives someone an advantage or an extra opportunity (from fr. ATOUT).Established in June 2011 and based in Bucharest, Romania, ATU Body Couture is a fashion brand that delves into the world of women’s fashion through its aesthetically timeless collections.
At the heart of its creative process is meticulous craftsmanship, supported by an ongoing quest for unique textures and a dedication to celebrating femininity through comfort and style. The brand is committed to simple, practical designs that incorporate exceptional fabrics and accessories, ensuring both uniqueness and functionality. It emphasizes subtle details, expert craftsmanship, soft powder hues, classic whites, as well as contemporary colors that reflect current trends.
Having a personal asset like an ATU(asset) is a privilege because clothing embodies a universe. When you wear clothes, you showcase a choice, an assumed concept. The benefit of having your own universe, enriched by femininity and exuberance, is the greatest argument for happiness.
www.atubodycouture.ro
DeCorina Hats
DeCorina Hats merges timeless craftsmanship with contemporary vision, bringing hats into modernity. Founded by artisan and innovator Corina Leca, the brand combines traditional techniques with bold experimentation in fabrics, shapes, and concepts.Each hat is a one-of-a-kind creation, reflecting an unparalleled work ethic and dedication to excellence. Collaborations with leading designers and featured in international fashion magazines highlight its global recognition.
DeCorina Hats reimagines millinery as wearable art—distinctive, innovative, and deeply personal—resonating with those seeking elegance and individuality in every detail.
www.decorinahats.com
AmiAmalia
AmiAmalia redefines luxury knitwear with a commitment to sustainability, individuality, and ethical craftsmanship. In a world dominated by fast fashion, we champion slow fashion by creating pieces that merge thoughtful design with enduring quality.Our knitwear begins with premium, responsibly sourced yarns, selected for their beauty and environmental integrity. Every piece is a celebration of versatility and longevity, designed to adapt to the ever-changing lives of modern women.
By producing in limited quantities, collaborating with responsible partners, and prioritizing resource stewardship, we ensure that each garment tells a story of care, authenticity, and exclusivity. AmiAmalia is not just a brand—it’s a movement for meaningful, lasting fashion.
www.amiamalia.com
Irina Schrotter
Irina Schrotter is a Romanian luxury fashion brand celebrated for its minimalist sophistication, architectural precision, and timeless elegance. Founded in the 1990s, it has become a symbol of refined femininity, seamlessly blending contemporary design with artisanal craftsmanship. Fluid silhouettes, structured tailoring, and high-quality fabrics define its aesthetic, creating effortlessly chic, versatile pieces.The brand embraces sustainability, prioritizing ethical production and responsible sourcing while maintaining a strong connection to Romanian craftsmanship. With a distinct focus on neutral palettes, subtle textures, and innovative cuts, Irina Schrotter designs transcend seasonal trends, offering enduring wardrobe staples.
Internationally recognized, the brand has graced major fashion weeks, cementing its reputation among discerning women who value understated luxury. Its collections—ranging from tailored separates to flowing dresses—exude confidence, modernity, and quiet sophistication. Irina Schrotter continues to evolve, merging tradition with innovation to redefine contemporary elegance.
www.irinaschrotter.com
Project Coordinator
TRANOÏ TOKYO brings together a unique show and a full range of apparel, accessories, and footwear in one must-attend event. Romania, with its bursting originality, contemporary reinterpretation of patterns, and intelligent textiles, is attending this year’s edition represented by the FIT Association.
Since its inception in 2006, FIT (Future in Textiles) Association has been actively supporting and promoting Romanian fashion designers, both on the local market and internationally.
FIT Association is a full partner in organizing the most important fashion event in Romania – the Romanian Fashion Week (RFW) – where the most innovative young designers display their first collections.
Sponsor
The Romanian Agency of Investments and Exterior Trade was established through a Government Act in late February 2023 and it applies the strategy and the ruling program of commerce, commerce policies and international economic relationships, small and medium-sized enterprises, corporations and business environment, foreign investments and tourism in accordance with the requirements of the market economy and for the stimulation of economic operators. The agency aims to apply the Government’s policy for attracting foreign direct and portfolio investments in Romania, promoting foreign trade, including Romanian services, exclusively in the field of tourism, as well as for pursuing Romanian investments abroad.
The sector of small and medium-sized enterprises is a contributor of strategic importance to the economic growth and the job creation, and it should benefit from the state of a Public policy regarding a keen regulation, a systematic consultation with representative organizations, an attractive fiscal system, increasing access to financing, simplification of the procedures and less paperwork.
Brand Experience Agency
Exploratist is a brand and employee experience agency with an intense passion for creating unparalleled B2B, B2C, and B2E events. We focus on businesses and individuals, alike, to create experiences with a lasting impact and set our clients up for success. In over a decade, we have delivered outstanding brand activations at numerous festivals, fairs, and events – organized internationally and with a global audience of 500-5000 people.
We often broadcast our events on Digital Stage, a high-end US online event platform we brought to Romania. We have launched Project Atom by Exploratist, a finely tuned ecosystem of integrated experiential marketing services that blends complementary expertise to deliver personalized, agile, and end-to-end solutions and create brand experiences that are truly unique, make an everlasting impression and have a sustainable effect.
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