Sirloin Paris Fashion Week SS18
Represented by Totem Fashion.
Shanghai-based Sirloin is the brainchild of Mao and Alve, two Central Saint Martins graduates. They have already been awarded LVMH Grand Prix Scholarship, the L’Oréal Professional Young Design Talent, and the Sally Woodward Award.
The latest collection, shown at Paris Fashion Week, explored “how China is mirroring American prosperity in the ’90s and becoming the new land of possibilities.” It used American consumer-centeric TV shows such as Miami Vice and Baywatch as a sort of objective correlative to explore China’s nouveau riche (Tu Hao). (Think Wang Sicong, the son of China’s richest man Wan Jianlin showing photos of his dog wearing two Apple watches.)
Sirloin: Paris Fashion Week SS18
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Sirloin sees Taobao (China’s Amazon) as an epicenter of what they call a “melting consumerism dream,” where “opposites blend together.”
The result is a surrealist collection in the true vein of André Breton et alia: a juxtaposition of elements that seek to create a new reality: one might even say a “new normal.”
The result is a surrealist collection in the vein of André Breton
In that sense, the collection is a true reflection of our modern society, that seems to have jumped the shark in the recent past, and where novelty and excess themselves (at least in the media) have become parodical. (A tragic reality, given how many people are still in need.)
Denim jackets — or trench coats — on swimsuits; Western belts on silk bottoms; double belts, and shoulder pads with sandals. The collection paints the picture of excess, in a world where nothing quite makes sense.
trench coats on swimsuits, or shoulder pads with sandals
And interestingly, it does so with combinations that often seem to work in spite of everything.
Photography: Clemens Klenk
Art Direction: Au Matt
Styling: Anna Pesonen
Hair & Make-up: Natasha Lawes
Casting: Tingting Nong
Production: Devi Sok