Amid the surge of new AI technologies, the fashion world is seeing a dramatic shift.
For many years, the world of personal styling has been governed by the preferences of stylists and retail stores.
Soon, shoppers will have an entire catalog of options to try on in their bedrooms. People of all body types and style preferences will have access to the same high-end AI styling recommendations.
In this article, we’ll take a brief look into the not-so-distant future of AI-powered personal styling.
Let’s dive right in…
What is AI Personal Styling?
AI is changing how we think about personal styling by providing highly personalized style recommendations, regardless of body type, gender, or style preferences. But will your private data be safe?
Traditional vs. AI style recommendations
In the past, those seeking style recommendations could only look to fashion catalogs and magazines filled with supermodels. In-store, shoppers would have to rely on sales staff to give honest styling opinions. These recommendations were based on:
- The shopper’s gender, body type, and occasion;
- The stylist’s personal preferences and trend knowledge;
- Retail clerks upselling expensive options.
On the other hand, AI recommendations are dynamic, completely unbiased, and adapt to cutting-edge trends.
How AI understands your unique style: the role of data
Machine-learning algorithms can offer uniquely personalized recommendations based on a gold mine of your browsing data. AI makes recommendations by analyzing your:
- Purchase history;
- Browsing preferences;
- To-the-minute fashion trends;
- Social media interests.
AI personal stylists can also offer quizzes to determine your favorite styles, cuts, colors, budget, and outfit combinations.
Ethical concerns surrounding AI personal styling
The only concern surrounding this groundbreaking technology is its use of personal data. Most AI personal styling platforms will only use necessary data, but as with any tech trend, there will be some rotten apples.
As you browse the up-and-coming world of styling platforms, keep your private data safe and secure. Use a VPN tool to encrypt your connection and hide your physical location.
The future of personal styling: virtual fitting rooms
Looking further into the future of AI-powered fashion, shoppers can virtually try on outfits and accessories in their own homes.
What is a virtual try-on?
A virtual try-on is a technology-driven experience that allows users to try clothing, accessories, and even make-up without physically wearing the items themselves.
Through uploaded images, real-time video, or Augmented Reality (AR) glasses, shoppers never need to actually try on anything. Say au revoir to those long days trying on clothes in shopping malls!
The future of fashion in AR
AR mirrors, a.k.a. smart mirrors, are the technology driving the future of the retail fashion industry. These mirrors reflect your image with selected clothes overlaid. Users can try on countless outfit combinations without wearing a single piece of clothing.
In 2022, retail fashion giant H&M installed smart mirrors in their COS stores in the US. This enables shoppers to enter virtual fitting rooms that offer personalized styling recommendations.
The potential of AI to promote inclusivity in fashion
A huge benefit of this AI-fashion revolution is its push for inclusivity in the industry. AI can analyze a shopper’s body type to offer the most flattering sizes and fits. With virtual fitting rooms, no one needs to feel self-conscious trying out new styles.
Unique personal preferences can also be taken into account, so no matter how you dress, you can get the same styling benefits. At first, AI bias may need to be tackled, but retailers should be quick to eliminate it.
Sustainability and ethical fashion through AI
Additionally, virtual try-ons can offer shoppers a vast array of fashion choices, including sustainable and ethical options. Eco-friendly and fair-trade items can be highlighted and promoted.
Finding the perfect fit while online shopping is difficult, and often leads to wasted clothes and back-and-forth postage. Virtual fitting rooms can drastically reduce this waste, while also cutting down on shipping costs.
The future of personal styling is AI-driven…
Regardless of your personal preference or body type, AI-powered fashion will have you looking your best.
Through personalized recommendations and virtual fitting rooms, shopping for fashion has never been easier, or better for the planet.
##
