Playboy Debuts First Owned-and-Operated Lingerie Brand, Expanding Into New Apparel Categories

Playboy, the globally recognized, iconic lifestyle brand owned by leading pleasure and leisure lifestyle company PLBY Group, Inc. (NASDAQ: PLBY) (“PLBY Group”), today announced the launch of its first owned-and-operated lingerie brand.

Playboy Lingerie is now available on and on November 3 in Playboy’s new retail location at Westfield Century City in Los Angeles. Representative of today’s reimagined Playboy brand, the new collection is designed and fit to evoke beauty, confidence, free will, and self-expression.


“As the global lingerie market continues to grow, we are excited to introduce Playboy’s first owned-and-operated lingerie line rooted in our core value of freedom of expression. Our pre-holiday launch also begins our rollout of exclusive Playboy product lines designed in-house, with denim, flannel, and sleepwear to follow,” said Ashley Kechter, PLBY Group President of Global Consumer Products. “The Playboy brand appeals to younger consumers, who have grown significantly as a share of our customers over the last few years. We believe this category expansion leans into our brand values and into our expertise in lingerie from our elevated luxury lingerie brand, Honey Birdette. We look forward to continued category expansion and will leverage these new product lines across the Playboy ecosystem, including through our robust creator network.”

The first collection to launch is the Icon Collection, which features the iconic Playboy Rabbit Head logo on soft mesh, super sexy cuts, and delicate charm details. Ten additional collections will launch in the coming weeks in new colors, fabrics, and styles.

“Playboy Lingerie represents free will and expression, and our brand values inspired this new, versatile collection. We have used concepts, ideas and artwork that are unique only to Playboy and stem from our rich 70-year heritage. We have combined our design with high quality fabrics to create a line of lingerie that fits great, looks fabulous and is affordable. We want to reach any customer who shares our values and wants comfortable yet elevated pieces,” said Mel Floyd, PLBY Group Design Director and former Global Brand Manager at Honey Birdette, PLBY Group’s luxury lingerie brand. “Whether as part of work attire or an ensemble for a music festival, Playboy Lingerie has a piece for any occasion.”

Playboy also recently launched a model search to find the next face of Playboy Lingerie. You can find more information about the contest and prizes here.

About PLBY Group, Inc.

PLBY Group, Inc. is a global pleasure and leisure company connecting consumers with products, content, and experiences that help them lead more fulfilling lives. Our flagship consumer brand, Playboy, is one of the most recognizable brands in the world, driving billions of dollars annually in global consumer spending with products and content available in approximately 180 countries. Our mission — to create a culture where all people can pursue pleasure — builds upon almost seven decades of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression and the idea that pleasure is a fundamental human right. Learn more at

Playboy Creators Star in New Winter Sleepwear Collection Campaign

Playboy’s new paywall creator platform serves as launching pad to fashion modeling opportunities and more for top and emerging creators

Playboy also today unveiled its latest winter fashion campaign and this time the iconic brand featured all models from its new Playboy creator platform. Donning Playboy’s brand-new cozy sleepwear and just-launched flirty lingerie pieces, Playboy Creators Anya Nicolodi, Mya Jai, Courtney Black, Gabby Firek, Romy and Jaymie Haban, were captured in a playful slumber-party scene at a chic Mid Century modern home by LA-based photographer Carianne “Peggy” Older. Ten additional top-earning Playboy Creators – including Claire Schroeder, Camilla Kila and Melissa Rae – were selected to create their own Instagram and TikTok content to support the campaign.

The release of Playboy’s new winter sleepwear collection follows Playboy’s successful launches of new lingerie and denim collections.

Playboy’s new invite-only creator platform is quickly becoming the most aspirational paywall content platform for today’s top and up-and-coming creators. On Playboy, creators can connect directly with their fans and sell access to exclusive content, subscriptions and more. Playboy Creators receive special access to the world of Playboy including fashion modeling and design collaboration opportunities and editorial content shoots.

“It’s a dream come true to be a Playboy Creator and such an honor to be selected to be featured in this holiday campaign,” said Anya Nicolodi, a rising-star Playboy Creator who was invited to join the platform in the fall of 2022. “I love what Playboy stands for today – female empowerment, creative self expression, and truly living life to its fullest – and I’m so excited to connect with my fans in a safe space where I can truly be me and show off all of the exclusive content I create. I grew up admiring superstars like Cindy Crawford, Naomi Campbell and Kate Moss when they were featured in the pages of Playboy, and now I’m getting my chance to be a part of this iconic brand’s future – I almost have to pinch myself.”


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