PH5 Spring / Summer 2020 Collection
Represented by Loft Creative Group.
For the Spring / Summer 2020 collection and 5th anniversary, PH5 found themselves immersed in Ivy League style in a post-WWII Japan. Japan’s youth in the 1960’s starting looking to America and, more specifically East coast Ivy League style and those featured in affluent magazines, for their expression of their new rebellion.
Ivy League became the uniform of counter-culture in the post war society. Japanese youth were emulating the respectable buttoned-up atheistic of the American counterparts, but it was seen as radical to the local community that quickly escalated as the city began to prepare itself for the 1964 Summer Olympics. While planners were hoping to reveal a polished and futuristic city reborn after the war, Ginza business owners reported them for their unusual collared shirts and suit jackets, loud madras and tartan plaids, shrunken chino pants and shorts and long knee-high socks with their leather brogue shoes. This quickly became known as “aibii” by local police, from the English word “ivy.”
PH5
Photos: Dan McMahon
Something that was a reflection of sophistication and class in America was perceived so differently half-way across the world. This subculture within Japan would be the lens for PH5’s seasonal take on outfitting the modern professional — a woman who doesn’t have to sacrifice individualism for their career aspirations.
PH5 x Bonnie Clyde
This season features the debut collection of PH5 eyewear, in partnership with West coast favorite Bonnie Clyde. Colorful lucite lens and reinterpretations of classic frames all pair back to the fresh take on 1960’s prep. To compliment each pair, knitted croakies and cross-body cases fuse the knitwear laboratory with the California-cool specs brand. PH5 x Bonnie Clyde eyewear will be available in March, 2019.
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With love,
FWO
