PH5 Spring / Summer 2020 Collection

PH5 Spring / Summer 2020 Collection

Represented by Loft Creative Group.

For the Spring / Summer 2020 collection and 5th anniversary, PH5 found themselves immersed in Ivy League style in a post-WWII Japan. Japan’s youth in the 1960’s starting looking to America and, more specifically East coast Ivy League style and those featured in affluent magazines, for their expression of their new rebellion.

Ivy League became the uniform of counter-culture in the post war society. Japanese youth were emulating the respectable buttoned-up atheistic of the American counterparts, but it was seen as radical to the local community that quickly escalated as the city began to prepare itself for the 1964 Summer Olympics. While planners were hoping to reveal a polished and futuristic city reborn after the war, Ginza business owners reported them for their unusual collared shirts and suit jackets, loud madras and tartan plaids, shrunken chino pants and shorts and long knee-high socks with their leather brogue shoes. This quickly became known as “aibii” by local police, from the English word “ivy.”

 
PH5

[portfolio_slideshow id=86099 align=center width=699 click=advance thumbnailsize=40 showcaps=false]
Photos: Dan McMahon

Something that was a reflection of sophistication and class in America was perceived so differently half-way across the world. This subculture within Japan would be the lens for PH5’s seasonal take on outfitting the modern professional — a woman who doesn’t have to sacrifice individualism for their career aspirations.

PH5 x Bonnie Clyde

This season features the debut collection of PH5 eyewear, in partnership with West coast favorite Bonnie Clyde. Colorful lucite lens and reinterpretations of classic frames all pair back to the fresh take on 1960’s prep. To compliment each pair, knitted croakies and cross-body cases fuse the knitwear laboratory with the California-cool specs brand. PH5 x Bonnie Clyde eyewear will be available in March, 2019.
##

Learn More

New York Fashion Week

With love,

FWO

Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

The Paper Fig Foundation Presents the 2nd Annual Paper Fig 560 Merging Fashion, Art and Fitness!

From June 1-9, a team of Paper Fig Foundation supporters will cycle 560 miles along the Empire State Trail, raising awareness and funds for...

The Must-See Shows Coming to Paraiso Miami Beach 2023

From Sustainable Swimwear Benefitting Miami’s Coral Reefs to the latest Colombian Brands and a Coastal Cowboy Collection You Won’t Want to Miss This year's Paraiso...

Prof. Jimmy Choo’s JCA Announces a Stellar Line Up of International Partners That Have Come Together to Seek Out, Support and Launch the World’s...

JCA | London Fashion Academy announces a partnership with Lone Design Club, RCGD Global (Red Carpet Green Dress) and Graduate Fashion Foundation for its...