Ouest Spring Summer 2026 Paris Fashion Week Men’s

Set in a drive-in thater, an Americana dream unfolding in a Parisian hôtel particulier, Ouest Paris continues its exploration of workwear archetypes.

This season, Arthur Robert draws inspiration from one of his long-standing obsessions: NASA’s photographic archives, particularly images depicting office life in Houston in the late 1960s. A world where employees moved seamlessly between boardroom meetings in suits and technical trials in silver flight suits. Think rigid tailoring with classic Sixties patterns, metallic nylon, exposed zippers, western-inspired cuts, a nerdy elegance with a sharp dose of badass masculinity.

Ouest Paris playfully reinterprets masculine stereotypes, twisting them from mythic cowboy to space engineer, from corporate businessman to astronaut, from traditional tailoring to full-blown leather fetish. Two looks in the collection are worn by women, underlining the brand’s desire to offer a wardrobe free from traditional gender codes. A gallery of fantasized male figures, reframed through a wry, ironic lens of reimagined Americana.

Ouest

With the support of the French Ministry of Culture and Dr Martens.

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Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

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