Munn LFWM SS20 Show
British Fashion Council and Seoul Fashion Week Continues Partnership to Support British and Korean Design Talent
The British Fashion Council (BFC) partnered with Seoul Fashion Week with a shared mission to support the business objectives of their respective emerging designers by showcasing them directly to an extended audience of buyers, media and consumers in their respective markets and the international regions they are gateway to.
The partnership builds on a program launched last year when Seoul Fashion Week were able to fund the London debut of Korean menswear designers Blindness at London Fashion Week Men’s June 2018 and PUSHBUTTON to show their SS19 collection at London Fashion Week September 2018.
Munn LFWM SS20 Show
This past March, Cottweiler was the first British menswear brand to show their AW19 collection during Seoul Fashion Week, launching this partnership officially. As a result, Cottweiler were able to gain huge exposure in Seoul and across Asia for their brand, along with a number of direct and indirect benefits including a greater commercial footprint in the region as well as new relationships with Asian press, influencers and buyers.
London is of course a key target for these progressive Korean brands looking to expand their distribution beyond Asia and into global markets. The city is an ideal commercial and credible platform to exposure and business growth in Europe and the US.
MÜNN was selected by SFW and BFC teams as the recipient of sponsorship to stage their AW19 show in London this June with the help of an international cast of judges. Voted, in October 2018 as Best Designer by representatives of Net-a-Porter, Galleries Lafayette, Selfridges, Opening Ceremony, alongside world renown press such as Sarah Maino and Anders Madsen from Vogue, Isabella Burley from Dazed, and Alexander Fury from Financial Times and AnOther Magazine.
Founded in 2013 by creative director Hyun-min Han, MÜNN is characterised by its mix of formalwear and workwear all realised with a rix palette in colour and textile. He cites 60’s tailoring as a direct influence but uses new silhouettes with unfamiliar details and layered patterns to achieve a “luxurious defamiliarization”. Hyun-min Han graduated from Samsung Art & Design Institute (SADI) and worked with WOOYOUNGMI and LEIGH before launching his own brand.
MÜNN is stocked in many of the world’s most respected stores including; Opening Ceremony, Galeries Lafayette, Harvey Nichols, SECTS SHOP Singapore, Merci Taipei, Bauhau Hong Kong, and Drenić LLC LA. Additionally, the brand has held several pop-up shops in Galeries Lafayette Paris, Opening Ceremony, Selfridges, and I.T
“I am deeply honoured to show in London as part of the prestigious LONDON Fashion Week and to be the first designer to take part in the SFW x LFW exchange programme. British designers Hussein Chalayan and Alexander McQueen have been my heroes and ever since I was young I have always looked to the city as the most creative and innovative fashion capital.” Hyun-min Han, Creative Director, Münn
“London and Seoul Fashion Weeks share the same values of creativity and innovation; this is why we are delighted to partner on this exchange programme and look forward to working with the team to welcoming more Korean brands on the London schedule.” Caroline Rush, Chief Executive, British Fashion Council