Fashion Farm Foundation (FFF) transformed day two of the Paris Fashion Week into a day specially for Hong Kong fashion design.
FFF and five fashion labels opened the curtain of the HKFG AW26 Presentation, Showcase and Networking which is under the sponsorship of Cultural and Creative Industries Development Agency (CCIDA) of the Government of the Hong Kong Special Administrative Region and supported by the Fédération de la Haute Couture et de la Mode (FHCM).
FFF is presenting these local brands’ latest Autumn and Winter collections in Paris Fashion Week, namely AENRMOUS, DEMO, RHYZEM, THE WORLD IS YOUR OYSTER and TIGERSTROLLING. This season the event took place at Académie d’ArchitectureIn, known as the Hôtel de Chaulnes, was constructed in the early 17th century as part of the prestigious Place des Vosges—Paris’s first royal square.
Fashion Farm Foundation
AENRMOUS, DEMO and TIGERSTROLLING had their solo presentations to demonstrate their latest collection. Meanwhile, HKFG AW26 Showcase prepared by FFF allowed Hong Kong fashion designers showing their collections in person to the invited guests including fashion media, insiders, buyers, fashionistas and influencers around the globe.
AENRMOUS Rebuilding after ashes
AENRMOUS invited the audience to enter their world as if opening a door into the unknown. The concept focused on rebuilding after ashes using the hand to stitch back the shape of the soul, symbolising hope and repair. Silhouettes reference medieval armor, hats, and hoods as symbols of identity and protection. Wax finishing was applied to suspend time, preserving garments in a frozen state. Inspired by the 1965 Polish film Ashes, the collection explored identity, war, and existential questions. The presentation included a collaboration with a cello musician Ouri, reinterpreting classical compositions through contemporary synthesis to create a live performance atmosphere.
DEMO Constructed Natural Setting Showcasing Modern Hippies
During the Paris fashion week, DEMO presented AW26 collection as an immersive showcase. They created an indoor ‘meadow’ within an urban space, dotted with small hills and floral accents. Models moved freely through the landscape, and the audience was immersed within it. The boundaries between models and audience dissolved, embodying the theme of freedom. Through this constructed natural setting, DEMO gave form to the hippies of 2026—the DEMO version of freedom. The DEMO AW26 collection is inspired by the 1969 film ‘Sweet Charity’.
TIGERSTROLLING Illuminating Iconic Symbols of Hong Kong’s Local Culture
The ‘Tiger Lake’ collection is presented through a highly theatrical spatial composition. At the centre, a clustered formation of chairs establishes the visual focal point, while lighting cast from both sides defines sharp gradations of light and shadow. Models enter the illuminated space one by one, stepping into the spotlight where their presence is revealed and examined at the threshold between brightness and obscurity. This echoes the collection’s theme of ‘Duality’, inviting a close reading of haute couture craftsmanship alongside vernacular symbols under contrasting light, and creating a visual tension where opulence and precarity coexist.
Hong Kong Designers Continued to Shine on International Stage
The ‘Unseen Poem’ collection from RHYZEM draws inspiration from the experimental film ‘Meshes of the Afternoon’, delving into the boundary between reality and dreams to explore the haziness and uncertainty of visual perception. Through the artful juxtaposition of ethereal fabrics and architectural silhouettes, the interplay of solid and void in layered construction, and breathing negative space in the tailoring, this collection cultivates a quiet, enigmatic aura. THE WORLD IS YOUR OYSTER presents ‘The Post-Adolescent Uniform’: a stylistic deconstruction that journeys from school corridors to office cubicles. Inspired by Jacques Tati’s film ‘Playtime’—with its highly ordered, transparent, and geometric modern spaces—the collection serves as a brilliant metaphor for examining the relationship between the ‘uniform’ and the ‘individual’. The designer cleverly infuses a relaxed, intelligent, youthful energy, blurring the lines of age and occasion.
About HKFG
HKFG, formerly known as Fashion Guerilla, is an international program organised by Fashion Farm Foundation (FFF). With the mission of bridging talents to the international fashion scene and promoting Hong Kong fashion design, FFF organizes the program twice a year for the two seasons, Spring/Summer and Fall/Winter. Hong Kong fashion brands are selected to present their collection and meet global buyers and media in showrooms and trade shows. The first program was unveiled in Paris in 2013 and has been staged in New York, Singapore, Tokyo and Shanghai fashion weeks in the previous years.
About Fashion Farm Foundation
FASHION FARM FOUNDATION (FFF) is a non-profit organisation founded in 2012 with a mission to promote Hong Kong fashion designs globally by synergizing local fashion designers, entrepreneurs, cultural practitioners, industry experts and retailers. FFF organized a series of campaigns and events locally and globally, such as FFFRIDAY and HKFG, every year. It aims to bridge Hong Kong local fashion talents to Hong Kong public and to the international fashion scene, get more people to discover Hong Kong’s very own creative talents and showcase these hidden gems to foster Hong Kong’s fashion creative recognitions.
