During the 78th Cannes International Film Festival, the third edition of the “Bright Oriental Global Gala & APECCCF Cannes Night” was held grandly at the iconic luxury hotel Barrière Le Majestic Cannes in France.
Serving as a premier platform uniting culture and commerce, and bridging East and West, the Bright Oriental Gala continues to lead the way in elevating international cultural and brand exchanges with its high-profile content and global influence. A Cross-Disciplinary Celebration: Telling Brand Stories Through Cultural Narratives Centered on deepening Sino-French friendship, this year’s gala seamlessly integrated fashion, art, film, technology, and business, all underpinned by inclusive and sustainable cultural values. Employing a professional and locally nuanced narrative approach, the event vividly showcased brand stories while amplifying their cultural resonance on the world stage.
As a key gateway for Chinese cultural soft power to reach the world, Bright Oriental leverages its platform and international team support to become an essential conduit for Chinese brands entering global markets, while simultaneously offering excellent opportunities for international brands to engage with China and the broader Asian region. A Star-Studded International Lineup The gala attracted a distinguished assembly of guests from political, business, and cultural sectors, including:
- Ms. Kisrane, President of the Alpes-Maritimes Department Council
- Mr. Chikli, Cannes City Mayor’s Representative
- Mr. Rocha, President of the Miss Universe Organization
- Mr. Navarro, Representative of Galeries Lafayette Cannes
- Lu Xianren, Renowned Chinese Fashion Influencer
- Prominent directors, producers, and actors participating in the 78th Cannes Film Festival
- Leading international investors, art collectors, and corporate leaders
Their presence underscored Bright Oriental’s influential role in international cultural dialogue and strengthened the deep connections between Sino-French culture and brands. Elevated Experiences: Fashion Shows, Art Exhibitions, and Prestigious Awards This edition built on its classic segments including the Sea Fashion Show, International Art Exhibition, and Brand Summit Forum, introducing several highlights:
- Designer Mary Hu’s LGO brand presented the “Symbiotic Realm” collection, inspired by Eastern philosophy of “Harmony between Man and Nature” and sustainability, expressing ideals of peace, vitality, and resilience through fashion.
- French contemporary artist Véronique Faravel showcased a vivid and emotionally rich exhibition conveying steadfast belief and hope.
- Prestigious awards were presented on-site:
- The Gardenia Peace Award to Ms. Roh, founder of Swiss fashion brand Rohmir
- The Gardenia Excellence Award to Hotel Barrière Le Majestic Cannes
- The YIXIU Fashion Awards to international beauty influencer Ms. Contreras and topical skincare brand LALAFLOWER.
Win-Win Collaboration: Strong Support Underscores Platform’s Influence
As a key partner of this grand event, Galeries Lafayette Cannes, located in the heart of Cannes, exemplifies the blend of French fashion, art, and sustainability. As an iconic local department store, its collaboration with “Bright Oriental” once again highlights its steadfast commitment to promoting Sino-French fashion and cultural exchange on a long-term basis.
The event also received significant support from several esteemed brands and artists, including Biotech company Pujianchen, skincare brand LALAFLOWER, and young violinist Wei Mao.
As official media partners, prominent international outlets such as QATAR MEDIA TV, DUBAI MEDIA TV, SAUDI YACHT COM, and EMIRATES MAGAZINE have provided extensive coverage and in-depth reporting. Their powerful amplification of the “Bright Oriental” initiative has further reinforced its global presence and influence in the international cultural and brand ecosystem.
Following the success of this third edition, the global partnership initiative for the 79th Bright Oriental Global Gala & APECCCF Cannes Night will officially commence in July 2025. The organizers invite distinguished brands and institutions worldwide to join forces in weaving culture and commerce together, crafting compelling brand narratives with international reach, and expanding into global markets for mutual growth and success. For more details and partnership inquiries, please follow the official social media channels or contact:
Instagram: @apecccf
LinkedIn: @APECCCF
##
