JU-NNA AW24 On-Schedule London Fashion Week Catwalk

JU-NNA, the Japanese-British womenswear brand, continues to recontextualize traditional craft.

The upcoming Autumn Winter 2024 collection will debut on the 18th of February, drawing inspiration from Japanese street photography documenting drunk and exhausted workers sprawled across Tokyo’s streets. This season’s collection delves into the dichotomy of exhaustion and professionalism. The runway comes alive with pieces that seamlessly blend elements of weariness with a distinct sense of purpose.

The color palette, carefully curated from city landscapes of our narrative, aims to blend individuals into the monotonous greys. From the twisted and folded tailoring to the playful yet undone aesthetic, each garment is embedded with the juxtaposing narrative of professionalism and exhaustion.


Fabrics range from Shibori-dyed silk jersey to traditional wool coats, an ease of mixing modernity and tradition. Stainless steel tie pins are utilized as embellishments, feminizing the classically masculine accessories. Emphasized and vertical diagonal lines are used to create the harsh lines seen in corporate architecture.

Shibori techniques are employed, creating irregular drapes and unique textures that challenge conventional structures. Blazers pay homage to the unkempt and scrunched suits of the muses, with padded shoulders evoking the essence of workwear while subverting ideas of the traditional power suit through drape.


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With love,


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