Interview with Justina McKee of Matte Collection Paraiso Miami Swim Week

Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

Matte Collection is a fashion and swimwear brand based out of Atlanta, Georgia, founded by fashion designer Justina McKee. Operating under the guiding philosophy of ‘for women, by women’, the founding idea behind Matte Collection is that every woman deserves to look and feel their best without having to spend too much money on clothes, and the company believes that embracing a clean, simple, minimalist look is the best way to accomplish this goal.

Since its creation, with the support of its designers, staff, and beloved customers, Matte Collection has experienced massive growth, even crossing over into multiple major international markets. The company prides itself on being forward-thinking, and keeping the body, shape, and style of every woman at the forefront of both its clothing designs and its way of conducting business.

 
Matte Collection X Paraiso

Q: In the collection notes you say you got inspired in roses, why?

Flowers in bloom are very metaphorical! Depending on your perspective you can look at the rose blooming process as bold, vibrant, elusive and poetic.

Q: How was the design process behind the Abstract collection?

My design process is nearly the same with each collection. I carve out solo time in a beautiful environment to ignite my creativity. Once I’ve locked in the first sketch and get momentum going, it’s smooth sailing from there! Depending on the intricacies of the collection, my process ranges from 2 days to weeks.

Q: How would you describe the woman who wears Matte and how is her similar/different to you?

Matte Babes are every woman and every woman can be a Matte Babe! I believe that every body type is beautiful—and our collections were designed to complement every silhouette! When I design, I think of the women that will wear our designs, I see people across the whole spectrum.

To find out more, visit www.mattecollection.com and follow @mattecollection

ABOUT PARAISO MIAMI BEACH SWIM WEEK

In July 2018, PARAISO opened its doors in Miami Beach to unveil a brand new experiential festival that creatively united the world’s favorite fashion, wellness, beauty and lifestyle brands. A multi-day fashion fair centralized in Collins Park and stretching to all surrounding areas of South Beach, PARAISO champions the core values of innovation, originality and discovery through must-see events, imaginative activations, exclusive launches, runway presentations, and collaborations in design, music, wellness, art and social media.

#ParaisoMB @paraisomiamibeach

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Learn More

mattecollection.com
@mattecollection

With love,

FWO

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