From BFSHOW to Your Closet: Winter 2026 Footwear Trends with Purpose, Tech, and Style

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The 5th edition of BFSHOW, Latin America’s largest footwear trade show, was held from November 10 to 12 at the Anhembi District in São Paulo/SP, bringing together over 350 Brazilian brands and buyers from more than 46 countries.

From São Paulo to the world, the Brazilian Footwear Show (BFSHOW) unveiled the season’s most directional trends — and they’re anything but basic. When it comes to setting the pace for global footwear fashion, Brazil is stepping up — and strutting confidently. At the heart of this movement is BFSHOW, powered by the Brazilian Footwear Industries Association (Abicalçados) and NürnbergMesse Brasil. More than just a sourcing hub, BFSHOW is a cultural pulse point where design, innovation, and identity collide.

This season, Fashion Directions, the trend forecasting powerhouse led by Luana Savadintzky and Luana Lanzini, took center stage with a compelling vision for Winter 2026. Their curated Shopping Guide, unveiled at BFSHOW, decoded the season’s most magnetic footwear and accessory trends — and we’re here to break them down for you.

“I created Fashion Directions to be truly directional,” says Luana Savadintzky. “We translate aspirational concepts into something ready-to-wear — fast, visual, and commercial. Brands don’t have time to overthink; they need clarity and speed.”

And clarity is exactly what this season delivers. Let’s dive into the four macro trends that are redefining winter style — and how to wear them now.

1. Modern Boho
Suede, fringe, and folk elegance — reimagined.

Boho isn’t going anywhere, but it’s getting a sleek upgrade. Think artisanal details, exotic textures, and a refined, modern folk vibe. The must-haves? Suede boots, western silhouettes, voluminous riding boots, and fringed moccasins. It’s about layering nostalgia with edge — perfect for the free spirit who’s grown up but hasn’t lost her wanderlust.

“There’s a continuation of that warm, cocooning trend,” Luana explains. “But now it’s evolving into something more contemporary.”

2. Cool Ladies
Femininity meets streetwise swagger.

This trend is all about contrasts: vintage pumps with high vamps, structured masculine shoes, and peep toes worn with socks. It’s a nod to the woman who pairs a blazer and skirt with loafers instead of stilettos — and still turns heads.

“You don’t need a super high heel to be sexy,” Luana says. “A loafer with attitude is fashion.”

3. Rebel Attitude
Romance clashes with grit.

Picture sheer fabrics and delicate silhouettes grounded by biker boots, metal hardware, and urban pragmatism. This is the season’s most subversive mood — a love letter to rebellion. The footwear? Chunky, high-shaft boots with unapologetic edge.

4. Out Loud
Maximalism is back — and louder than ever.

Say goodbye to quiet luxury. This trend is all about bold silhouettes, vibrant hues, and power dressing with a disco twist. Look for over-the-knee boots, sculptural heels, and statement sandals that defy the cold.

The Must-Haves: What to Shop Now

  • Slouch Boots: Voluminous, draped, and ultra-comfy — the new icon of winter dressing.
  • High Vamp Pumps: A modern twist on the classic pump, offering both edge and elegance.
  • Winter Sandals: Yes, you read that right. Paired with socks or styled solo, they’re the season’s most unexpected hero.
  • Functional Flats: Masculine loafers, oxfords, and modern ballerinas that balance comfort and cool.
  • Sneakerinas: The hybrid of sneakers and ballet flats — sporty, sleek, and street-ready.

Color & Form: The Palette of the Season
From moody neutrals like mocha and gray to vibrant accents of mustard, crimson, and electric blue, Winter 2026 is a masterclass in contrast. Shapes are equally expressive: pointed toes, square silhouettes, and chunky wedges dominate the scene.

And Don’t Forget the Bags
The BFSHOW guide also spotlighted handbags that echoed the footwear narrative:

  • Vintage Look: Chain straps, aged leathers, and retro silhouettes.
  • Maxi & Soft: Oversized clutches and hobo bags in buttery suede.
  • Functional Chic: Reversible backpacks, sleek messengers, and nylon hobos with luxe finishes.

Why BFSHOW Matters
More than a trade show, BFSHOW is a cultural statement — where Brazil’s craftsmanship, creativity, and identity meet global relevance. As trend forecaster Luana Savadintzky puts it, the country is moving beyond clichés to deliver contemporary design with unmatched quality.

For fashion insiders seeking what’s next, BFSHOW is the place to watch. And with Fashion Directions leading the trend narrative, Winter 2026 is already iconic. But this season isn’t just about aesthetics — it’s about what’s behind the shoe. From smart insoles to inclusive design and certified sustainability, standout brands are proving that style and substance can walk together.

Beyond Trends: Innovation and Purpose in Brazilian Footwear

Innovation Spotlight: Kiri’s GPS Kids’ Shoes
Among the standout innovations at BFSHOW was Kiri’s GPS-enabled children’s footwear — the first of its kind to work with both Apple’s Find My and Google’s Find My Device platforms. Developed over 18 months, the discreet chip fits inside the insole and allows parents to track their child’s location globally via official apps.

The chip is waterproof-resistant, uses a replaceable battery that lasts up to 12 months, and will soon be available in bracelet form for beach use. With international interest already growing, Kiri is preparing for a global launch at Italy’s Garda Fair next season, led by Gracia and Rodrigo Nunes Esteves, Kidy’s Export Manager.

Smart Wellness: Piccadilly Launches Maxi Tech at BFSHOW

At BFSHOW, Brazilian brand Piccadilly unveiled Maxi Tech, a new insole technology designed to enhance women’s well-being. The insole features ceramic biocapsules that emit infrared rays, helping to stimulate circulation, reduce swelling, and eliminate toxins.
Certified by Brazil’s national health agency (Anvisa), Maxi Tech is the result of over 12 years of research and development. Rather than using medical or orthopedic labels, Piccadilly embraces a functional wellness approach, offering comfort-driven innovation without compromising on style.

Inclusive Design: Pampili Empowers Girls Through Braille Footwear

At BFSHOW, Brazilian brand Pampili reaffirmed its mission to make the world a better place for girls — and it’s doing so through design. As explained by Lismeire Santos, International Business Coordinator at Pampili, the brand introduced inclusive footwear featuring Braille markings, allowing visually impaired girls to identify left and right shoes by touch, promoting autonomy and confidence in their daily routines.

“We want every girl to feel she can do anything — and dress herself without help,” said Santos.

Beyond functionality, Pampili embeds motivational messages in Braille on shoes and accessories, such as “Girls who inspire girls”, reinforcing empowerment through tactile storytelling. Their collections also feature diverse models in marketing campaigns — including girls with disabilities — and are divided into four use moments: school, fun, casual, and fashion.

With sustainable practices and a strong social impact program through the Terra do Rosa Institute, Pampili leads with purpose, proving that inclusion and innovation can walk hand in hand.

Comfort Meets Innovation: Usaflex Reinvents Everyday Elegance

Usaflex, a Brazilian brand with nearly 30 years in the market and presence in over 60 countries, specializes in stylish, comfort-driven women’s footwear. Their core value lies in high-quality materials — especially leather — and proprietary technologies like their bunion-friendly uppers, which stretch while walking and return to shape afterward. For this season, they introduced a new gas-expanded EVA sole, 30% lighter and more cushioned than traditional EVA, developed with an international partner. While common in athletic footwear, this is a first for Brazil’s comfort segment. Usaflex continues its global expansion with branded stores and franchises across Latin America, Europe, and Asia.

Global First: Brazil’s Exclusive Sustainability Certification for Footwear

At BFSHOW, Cristian Schlindwein, Marketing and Strategy Manager at Abicalçados, presented a groundbreaking initiative: the world’s only sustainability certification designed specifically for the footwear production chain. Developed in partnership with Assintecal, the program evaluates companies — from manufacturers to material suppliers — across 104 indicators spanning environmental, social, economic, governance, and cultural dimensions.

Unlike other certifications that focus on isolated aspects, this program offers a comprehensive, process-based approach. It includes third-party verification and a tiered recognition system (Bronze to Diamond), allowing companies to evolve. Over 100 Brazilian companies are already certified, including leading brands like Usaflex, Piccadilly, among others, at the Diamond level.

“Sustainability isn’t just about the product — it’s about the entire process,” Schlindwein emphasized.

This certification is exclusive to Brazilian companies but is gaining international attention from buyers and retailers seeking ethical, transparent, and mature partners. It’s a bold step, positioning Brazil as a global pioneer in sustainable footwear manufacturing.

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Consinee Redefines the Height of Chinese Luxury with Sound

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At the 7th China International Import Expo (CIIE) on November 7, 2025, Consinee Group presented itself in a poised and elegant shade of “Chinese Red” at Booth A3-02, Hall 6.2 of the National Exhibition and Convention Center in Shanghai, showcasing the power of Eastern luxury yarns to the world.

For the first time, Consinee used “sound” as its medium of expression, breaking away from the traditional single-focus product exhibition format. From November 5 to 10, the booth hosted daily themed talks that explored cutting-edge trends in luxury yarns and the enduring heritage of Eastern craftsmanship, delving into topics such as sustainable fashion, innovation in craftsmanship, and brand culture.

This intellectual gathering was not merely a new product showcase—it represented a pivotal moment for Chinese high-end textile brands to speak on the global luxury stage.

Standing Shoulder to Shoulder with Global Giants: The Confident Rise of Chinese Luxury

Designed around the signature Chinese Red and accented with a dynamic water feature, Consinee’s booth was recognized by the industry as one of the most visually memorable exhibits at the entire fair. Located in the same zone as LVMH and DOLCE & GABBANA, Consinee’s presence symbolized the ambition of a “Made in China” brand to enter the inner circle of the global luxury industry. This setup not only embodied the company’s confidence in internationalization but also signaled its firm steps toward transforming into a “World-Class Chinese Luxury Brand.”

From “Selling Products” to “Conveying Values”: A Strategic Brand Upgrade

As one of the world’s leading cashmere yarn producers, Consinee had long been celebrated for its superior quality and innovative design. This time, by introducing daily keynote sessions, the brand marked a crucial transformation—from manufacturer to thought leader. By continuously sharing insights into fashion trends, sustainable development, and Eastern aesthetics, Consinee shifted from a follower to a definer, establishing intellectual and cultural influence within the luxury industry and positioning itself as a key voice in global fashion discourse.

Industry Insight: From Cost Competition to Value Competition

Consinee’s participation at CIIE provided deep inspiration for China’s cashmere industry—when a company moved from exporting products to exporting ideas, it built a stronger competitive moat on the global stage. This transition from price-based to value-based competition not only drove industry upgrading but also gave midstream and downstream enterprises valuable references to perceive global trends and adjust their strategies accordingly.

Communicating Through Sound: Redefining the Image of “Made in China”

Through a showcase infused with Eastern aesthetics and intellectual depth, Consinee injected a new narrative power into Chinese manufacturing. This was not merely an international brand exhibition but also a declaration about the future—that the true value of “Made in China” lay not only in producing world-class goods but also in telling stories that resonated globally. Consinee used the voice of China to participate in and reshape the discourse of global luxury.

Trend Forecast 2026: What Fashion & Wellness Will Look Like Next

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Fashion in 2026 is a world where style, beauty, and wellness combine. Runways no longer show just clothes; they enact a new way of life.

More than ever, wellness rituals — from serene morning habits to a metabolic reset wellness strategy — are changing the design process itself.

Fashion is shifting away from showy looks and toward everyday wellbeing: think fabrics that breathe, designs that support movement, and styles that help you feel your best. In this way, fashion and wellness are blending into one.

Performance Fabrics That Feel Like Skin

Technical textiles once reserved for athletes now dominate luxury runways. Imagine a blazer that keeps you cool on a hot summer afternoon, or a microfiber dress that regulates your body temperature in harsh environments.

Designers are experimenting with infrared fabrics that improve posture through circulation and compression. Beyond apparel, infrared wellness is shaping routines, too. Systems like High Tech Health Saunas leverage far infrared heat for circulation, detox, and recovery—feedback that’s inspiring thermoregulating textiles and compression designs tuned to how the body actually performs. Vogue has recently charted, as it turns out, that luxury is no longer beauty-exclusive. It’s practical, personal, and closely connected to wellness.

Slow Beauty Meets Slow Fashion

While beauty habits have gone minimalist, fashion is following suit with a “less, but better” philosophy. By 2026, luxury means fewer pieces, but smarter ones: timeless, functional, and responsibly made.

Look for pieces you can adapt throughout the year, like coats with removable linings or layers you can switch out as the weather changes. This thoughtful approach mirrors the “slow beauty” movement, where using fewer but higher-quality products leads to better results, for both your skin and your sanity. As Elle notes, both movements reflect a cultural shift away from excess and toward living with intention.

Wellness Wearables Become Style Statements

Technology is trending from afterthought to art form. In 2026, wearable health devices aren’t hiding under your sleeve anymore — they’re part of your look. Imagine bangles that monitor hydration, or dresses that adapt their breathability as your stress levels change. These are just the beginning of what’s possible when fashion meets wellness.

Undoubtedly, the fashion of tomorrow will respond to the body in real time. With healthy habits that keep us balanced, and clothes designed to support how we feel, fashion becomes more than style — it becomes part of daily life.

Fashion Rituals as Daily Wellness

In 2026, dressing up is about feeling good inside and out. Mindful clothing choices, like cozy loungewear, stretchable work out dresses, and flexible office pieces turn your wardrobe into a wellness tool.

It’s not just about how clothes look anymore. It’s about how they feel, how they move with you, and how daily rituals become part of a richer self-care experience.

Colors of Calm and Regeneration

When it comes to color, fashion is moving towards restoration: sage green, comforting terracotta, earthy neutrals, and calming blues of water and sky. Fashion designers are introducing their color collections with wellness and emotional healing in mind.

Expect small collections inspired by the mood-boosting power of color, helping you dress for how you want to feel, not just for how you look.

Fashion and Beauty Become More Connected

Fashion and beauty brands are beginning to work hand in hand. Think jackets infused with skin-protecting technology, scarves that release a light calming scent, or dresses woven with UV-shielding fabrics.

This collaboration reflects the biggest shift of 2026: beauty and fashion are no longer separate worlds. Together, they’re shaping a new standard — one where feeling good is just as important as looking good.

Wellness isn’t a trend anymore; it’s the foundation. Clothes will continue to be designed with the body in mind, from materials that support skin health, to silhouettes that make people feel confident and comfortable.

The idea is simple: the future of fashion isn’t only about what we wear, but how it helps us live and feel better. Wellness is becoming the truest form of luxury — something we can experience every single day.

Paris Fashion Week Defining Talks With Ujoh

For Spring/Summer 2026, Ujoh continues to refine its architectural approach to clothing with a collection born from the realities of Japan’s rising temperatures.

Balancing fluidity and form, designer Mitsuru Nishizaki reimagines the brand’s signature structure through weightless fabrics, subtle movement, and an interplay of elegance and ease. Below, he shares insights on the collection’s evolution, color story, and ongoing collaboration with Reebok.

Ujoh

Q: Your SS26 collection was born from the challenge of increasingly hot Japanese summers. How do you balance the need for practicality and breathability with maintaining Ujoh’s signature layering and structured elegance?

“For me layering is part of Ujoh’s DNA, but this season it had to feel different. The pieces may look structured, yet they are extremely light. The fabrics breathe, the construction allows the body to move freely, and even when you don’t notice it at first, every detail is made to create air. That way we keep the silhouette elegant, very Ujoh, while also responding to the heat we live with now.”

Q: This season introduces a unique blue, between lilac-grey and deep navy. What does this color mean for you, and how does it set the mood for the collection?

“The palette of black, white and beige is very close to who we are as a brand. This season I wanted to carry the theme of the sea not only through structure, but also through color. The blue sits between lilac grey and navy, it recalls the water at different times of the day. It is subtle, but it brings a new energy into the collection while staying aligned with Ujoh’s quiet elegance.”

Q: This is your second collaboration with Reebok — what excites you most about blending Ujoh’s tailoring codes with sportswear energy?

“With Reebok, the starting point was silhouettes closer to streetwear. What I wanted was to reinterpret that through tailoring. Once the pieces were cut in the Ujoh way, they felt completely at home within the collection. The interesting part is that you can no longer see a divide between sportswear and tailoring. In the colors, the shapes, the lines, everything blends until it becomes one universe.”

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Riyadh Fashion Week 2025 Concludes with a Landmark Celebration of Saudi

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Creativity and Global Fashion Power
 
Riyadh Fashion Week (RFW) closed its third edition, marking a defining moment for Saudi Arabia’s fashion industry. Over six days, Riyadh became a global fashion capital, presenting more than 45 designers — including over 30 Saudi talents — across runway shows and collection presentations hosted in iconic venues: Palm Grove, Bedrock, Mandarin Oriental Riyadh, JAX District, KAFD, The Globe, and Al Mamlaka.

Vivienne Westwood opened the week with its first-ever Middle East show at Palm Grove in collaboration with Art of Heritage, celebrating craftsmanship and sustainability. At Mandarin Oriental, Saudi brands including Nabila Nazer, Dananeer, Manel, and Fatima Alabdulqader, Derza, Aleena, Arwa Albanawi debuted their new collections through refined presentations, while Sulitude, SADF, Realslef, and Noble & Fresh followed with modern ready-to-wear showcases.

Riyadh Fashion Week

JAX District hosted a dynamic lineup of runway shows from Mihyar, Hindamme, RBA, Hajruss, Mirai, and 1886, highlighting Saudi innovation. For the first time, retail-born fashion houses Femi9, Leem, and Mihyar joined the RFW runway, underscoring the maturity of Saudi brands stepping confidently onto the global stage.

At KAFD, Stella McCartney presented her first-ever Middle East runway show — a collaboration that spotlighted her signature commitment to sustainability in creative harmony with Riyadh’s forward-looking vision. The evening concluded with a celebration at Attache in DQ Valley, uniting fashion, music, and culture. Meanwhile, The Globe served as the official showroom connecting buyers and international press to Saudi designers.

RFW welcomed a distinguished guest list of regional and international figures including Georgina Rodriguez, Leonie Hanne, Win Metawin, Tara Emad, Nour Ghandour, Nadine Njeim, Gstaad Guy, Jessica Kahawaty, Alanoud Badr, Faye, Rahaf Alharbi, and Yara Alnamlah, underscoring Riyadh’s growing cultural influence.

Burak Çakmak, CEO of the Fashion Commission, said: “Riyadh Fashion Week 2025 reflects the strength and ambition of the Saudi fashion industry. We are not simply participating in the global fashion conversation—we are helping shape it.” RFW was supported by official partners Saudia and Westfield Riyadh | Cenomi; strategic partners Banque Saudi Fransi (BSF) and Genesis Motor; and supporting partners Eyewa, Rotana Signs, Mandarin Oriental Al Faisaliah Riyadh, L’Oréal Paris, L’Oréal Professionnel, and Al Khozama Investment Company.

These collaborations reflect the growing intersection between fashion, culture, and commerce—and Riyadh Fashion Week’s expanding role as a global platform for creativity and innovation.

The 2025 edition celebrated identity, craftsmanship, and forward-thinking design, reinforcing Riyadh Fashion Week’s role in shaping Saudi Arabia’s creative economy and marking its place on the world fashion map.

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Taipei Fashion Week SS26: Weaving Contemporary Narratives Through Fashion

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Taipei Fashion Week SS26 proudly unveils five visionary designers whose diverse aesthetics converge under the shared ethos of culture, craftsmanship, and sustainability.

From minimalism to deconstruction, from classic elegance to futuristic form, from individual expression to cultural storytelling — these five brands each articulate a distinct creative language, together composing a new chapter in Taiwan’s evolving fashion narrative.

01 WOOMIN|The Aesthetics of Power Within Silence

Named for the concept of “Cocoon”, 01 WOOMIN continues its exploration of minimalism and functionalism. Through fluid drapes and deliberate misalignment, the brand examines the tension between discipline and freedom.

Crafted from premium Japanese natural fibers and Italian wool, the collection evokes a subtle yet profound aesthetic. Soft lines contour the feminine form, revealing inner strength through restraint. Embracing the philosophy of slow fashion, 01 WOOMIN invites wearers to rediscover the intrinsic value of clothing — timeless pieces that transcend seasons and trends.

JENN LEE|The Poetics of Madness and Sensual Restraint

Inspired by the 18th-century literary classic Dream of the Red Chamber, JENN LEE presents the striking “Mad Button Cut-Out Padded Shoulder Qipao.

Made from fine Japanese satin, the piece features 23 hand-looped buttons meticulously crafted by traditional Qipao artisans. The cut-outs reveal subtle glimpses of skin, merging Eastern sensuality with Western boldness. Oversized shoulders paired with the body-hugging silhouette evoke a vampiric, aristocratic allure — an elegant tension between classical refinement and contemporary rebellion, embodying the empowered sensuality of modern women.

Daniel Wong|Functional Structure and Professional Poise

Daniel Wong’s “d.w work” collection seamlessly fuses industrial aesthetics with functional fashion, portraying the confident composure of modern urban professionals.

Clean tailoring and neutral tones convey refined minimalism, while the garments’ construction incorporates eVent® PTFE microporous waterproof membrane, precision-bonded through advanced sealing techniques for waterproof, windproof, and breathable performance.

Balancing structure with comfort, the collection exemplifies a modern dialogue between utility and sophistication, designed to adapt effortlessly to dynamic climates and diverse work environments.

Story Wear|Love and Sustainability in an Island Market

Under the curatorial platform House of Story Wear, the brand launches its annual project, “The Taste of Taiwanese Life.

The exhibition constructs a sensory “sustainable island market” where visitors can experience Taiwan’s everyday life — the warmth of street markets, the textures of fabrics, the rhythm of neighborhood sounds. The central message, “Love is the answer,” encapsulates Story Wear’s mission: to reconnect people with land, culture, and the act of mindful living.

With the theme “Story of Taiwan – Sustainable Fashion of the New Island,” the brand stages an immersive theatrical runway inside its sustainable department store, inviting audiences to step into a narrative where love and sustainability intertwine.

HANSEN ATELIER|Reconstructing Memory Through Cross-Cultural Fashion Archaeology

Designer Hansen Kuo draws upon a philosophy of hybrid aesthetics, excavating fragments of cultural history to create garments that bridge the past and present.

Antique kimonos are deconstructed and reborn through the flowing lines of the Qipao and the architectural precision of Western tailoring.

A highlight of the collection, the “Reconstructed Black Tomesode Qipao,” repurposes a 30-year-old kimono, transforming its black-and-gold motif into an elegant symbol of duality — strength and grace, tradition and modernity. The collection serves as a sartorial archaeology of women’s resilience, reimagined through a contemporary, cross-cultural lens.

Threads of Culture, Weaves of Craft

Taipei Fashion Week SS26 is more than a showcase — it is a dialogue between heritage and innovation.Through five distinct perspectives, these designers challenge the meaning of contemporary fashion: in an age of speed and consumption, how can clothing reconnect us to time, culture, and emotion? Taiwanese fashion, with its subtlety, craftsmanship, and conviction, continues to step gracefully onto the global stage.

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Did the Victoria’s Secret Fashion Show 2025 Deliver? Good News, the Side Part Returns

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The Victoria’s Secret Fashion Show 2025 felt like a brand caught between nostalgia and a marketplace addicted to instant gratification, where socked-up marketing outshines the meaning of Victoria’s “secret.”

It’s mid. Fierce wasn’t even in the room. Oxytocin, dopamine, and estrogen were not activated. What was once a celestial spectacle of glamour and grandiosity returned as a content experiment built for the algorithm. The show leaned heavily on social-media sensibility, short attention spans, influencer choreography, and looks curated more for scrolls than standing ovations. It was pretty, yes, but too polished, too available, too immediate. What was once mythic now felt mainstream.

Some corners of fashion media have already declared the show irrelevant, suggesting the world has outgrown its fantasy. But numbers, reactions, and nostalgia prove otherwise. From an international studies and anthropological perspective, it became less about fashion and more about collective performance, a digital ritual of belonging played out across borders. Women everywhere were recreating poses, flipping their hair, and joining the aesthetic conversation online. It’s beautiful, really. People across cultures are connecting through these shared expressions, making our world feel interwoven. And that’s why, deep down, we all want the show to come back. But in its OG way — the one that made us believe in fantasy again.

The fantasy was missing. The production lacked drama and the exciting chaos. The energy that once electrified the runway was replaced by casual charm, like an influencer activation masquerading as a fashion event. Even the iconic behind-the-scenes camera, that hallmark of intimacy and chaos, was gone. Without it, the show felt hollow, stripped of spontaneity and soul.

Early industry estimates and media coverage suggest the show surpassed ten million combined views across YouTube and social media, a massive leap from 2024’s reported 2.6 million. Curiosity was high, but numbers alone couldn’t revive the heartbeat.

Casting and design choices reflected a new, street-driven direction. The models embodied an approachable kind of beauty, the kind seen on your explore page. There was diversity, yes, but little distinction. True individuality, the type that makes a runway magnetic, was rare.

The designers’ collaborations lacked the grandeur of the OG era. No iconic moments, no gasp-worthy construction, no couture flourishes. The lingerie felt simplified, streetwear-inspired, almost casual. The shoes followed suit. Flat, utilitarian, functional. Gone were the sculptural heels and fantasy footwear that once defined the show’s power walk. Even the wings, long the show’s most symbolic motif, felt ornamental rather than earned. Once a rite of passage, now a costume. The emotion once attached to those feathers has vanished.

And while the message of female empowerment was clear, it came across one-dimensional. Empowerment does not mean exclusion. The absence of male collaborators, duet performances, or contrasting aesthetics created a flat emotional tone. Collaboration, not separation, has always fueled progress, and this show forgot that.
Still, amid all that softness, twelve distinct trends took shape. Quiet, commercial, yet culturally resonant, much like the TikTok and Reels culture that shapes them.

12 Trends That Defined VSFS 2025

  1. The side part era returns. The deep side part made an elegant comeback, replacing the severe center part that dominated recent seasons. It’s no longer giving “Eww, grandma!” energy. Instead, it brought a softness that felt nostalgic yet fresh, hinting at a revival of early-2010s modern femininity.
  2. Mid bangs make a comeback, as well. Blunt, mid-length bangs added a subtle rebellion to the runway. They gave models a relatable, almost undone beauty, part editorial, part street. It’s giving 1970s softness with cheek-grazing layers that frame rather than hide the face. Think Brigitte Bardot, the blueprint for parted bangs that open around the eyes and fall to the cheeks; Farrah Fawcett, with her feathered movement and volume; and Goldie Hawn, whose late-60s look was playful, cheeky, and ultra-feminine. The VS version feels modern, wearable, and quietly confident.
  3. Representation remains a strength. Victoria’s Secret has always embraced a mix of global beauty, and 2025 was no exception. From deep complexions to bold curls, the show reaffirmed that beauty in every shade isn’t a statement. It’s the brand’s legacy.
  4. Body diversity. Well, mostly. The show included stronger legs, fuller figures, and athletic silhouettes. Yet petite representation remained absent. Many insiders and observers note that being shorter often draws more runway jokes or dismissive comments than being plus-sized, a painful echo of biases that still run deep in fashion and society. Given that VSFS leaned into street trends, the near absence of shorter women feels like a missed opportunity. It’s proof that the inclusivity conversation is still incomplete.
  5. Age is just a number. In the past, people feared aging, but Victoria’s Secret has shown us, even in its OG VSFS era, that we can peak at any age and stage of life we’re in.
  6. Motherhood steps into the spotlight. When Victoria’s Secret Jasmine Tookes opened the show, it felt like more than just a return. It was a statement. Her presence embodied a quiet celebration of motherhood and maturity, a reminder that beauty doesn’t expire, it evolves. The moment was subtle yet symbolic, proving that confidence and experience can command the same runway as youth and aspiration.
  7. Tanned skin stays. The signature bronzed glow continues to define the brand’s vibe. It’s less about filters now and more about that old money energy. The kind that quietly says, “I’m enjoying my life outside the digital world.” A tan that feels lived in, not curated.
  8. Pastel power. The pastel palette dominated: ballet blush, dusty rose, and icy peony replaced hyper-pink fantasy. The tones were wearable and commercial, another nod to realism over romance.
  9. Red still rules. Among the softness, red stood its ground. Still the color of sex appeal, still the statement of confidence. Some icons simply refuse to retire.
  10. Black returns but without its ferocious bite. Black was everywhere this season, but in a new form. The pieces were minimalist, structured, and softened, replacing seduction with sophistication. Satin, mesh, and matte textures took center stage, creating a wearable palette that leaned more editorial than seductive. It photographed beautifully, but the danger and mystique once synonymous with Victoria’s Secret were missing. Black didn’t whisper power this year; it murmured restraint.
  11. The return of natural glam but make it matte. Makeup took a softer direction, trading shimmer for restraint. Skin looked lived in, not luminous; lips were blurred, not glossy. It was the kind of beauty that felt more Parisian than American, far from the high-shine, K-pop-inspired glow dominating beauty trends. Subtle, intentional, and effortlessly modern. The Angels have gone from ethereal glow to French allure, proving we don’t always need to be loud to be seen.
  12. Despite the chaos, women still tuned in. For all its confusion and commercial gloss, the show still managed to capture women’s attention. The comment sections and livestreams were filled with viewers reacting in real time — some nostalgic, some critical, many still inspired. Love it or not, Victoria’s Secret continues to hold a peculiar space in women’s imagination. It reminds us that even when the magic fades, the ritual of watching, judging, and dreaming remains.

Final Thoughts

The Victoria’s Secret Fashion Show 2025 revealed a brand negotiating its identity in an era defined by speed and spectacle, where presentation often replaces purpose. The glamour, the grandiosity, and the sense of occasion have been traded for accessibility. What was once a theatrical celebration of fantasy has become a digital showcase of relatability. It mirrors that feeling when life slows down and you’re trying to rediscover your purpose. Beautiful, uncertain, and deeply human.

It wasn’t unwatchable, but it wasn’t unforgettable either. I was bored, almost choking on all the sweetness. No stomp. No soul.

Pretty please? Absolutely.
Powerful? Missing in action.
Fierce? Still on vacation.
Creativity? On leave.

For 2026, perhaps the answer lies in remembering what made Victoria’s Secret an institution of escapism and excess. The kind of beautiful nonsense fashion secretly needs. It was never just about lingerie. It was about spectacle, storytelling, and allure.

And while we’re at it, one question remains: Where is the Million Dollar Bra?

I wish we could revisit the days when the Victoria’s Secret Fashion Show sold more than lingerie. It sold aspiration, excess, and the myth of perfection. It was capitalism dressed as couture, and somehow, we loved it for that. Yet in today’s world of “everything is possible,” it’s hard to entirely reject that fantasy or fully recreate it. The trend cycle is already saturated. We don’t need another trend slap masquerading as a fashion show. We need fashion that makes us feel something again. I want that feeling of reaching for the stars, or the galaxy beyond our own, not just the road around the corner. Beyond the diversity narrative running throughout, maybe people simply want to be entertained to escape reality for a moment and dream of the not-so-ordinary goals again.

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A New Era of Conscious Luxury: Stella McCartney Closes Riyadh Fashion Week 2025

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All eyes turn to the Kingdom as Stella McCartney prepares to close Riyadh Fashion Week with one of the season’s most anticipated runway moments. Marking her first-ever show in the Middle East, the designer will bring her conscious luxury vision to one of the region’s most talked-about fashion moments.

The show will take place at KAFD at 6:00 PM on October 21. It will feature a special edit of recent collections alongside a selection of iconic archival looks that reflect the house’s enduring design codes and commitment to innovation.

Stella McCartney’s 95% conscious, 100% cruelty-free collection will be presented to a new regional audience, spotlighting the brand’s pioneering approach to sustainable fashion.

A leader in conscious fashion and material innovation, Stella McCartney will showcase sustainable highlights, including vegan alternatives to ostrich leather in YATAY M (formulated using fungi mycelium and recycled materials), forest-friendly viscose, deadstock fabrics, recycled mesh designed to safely break down at the end of its life, GOTS-certified organic cotton and silk, and recycled nylon, polyester, and cotton. Embroidery includes lead-free crystals, faceted beaded chains, and resin-based vegan pearls, staying true to the brand’s commitment to never use leather, feathers, fur, or skins in any products.

“Stella McCartney’s participation marks a milestone for Riyadh Fashion Week and for Saudi Arabia’s creative evolution. Her commitment to sustainability and innovation reflects the values we are championing as we build a responsible and forward-looking fashion ecosystem,” said Burak Cakmak, CEO of the Fashion Commission. “Presenting her first show in the Middle East here in Riyadh highlights the Kingdom’s emergence as a global platform for purposeful fashion dialogue and cross-cultural exchange.”

This debut marks a defining moment for Stella McCartney and for Riyadh Fashion Week, spotlighting the city’s growing position on the global fashion map and underscoring the cultural and creative exchange between international maisons and Saudi Arabia’s fast-evolving fashion industry.

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Vivienne Westwood Runway Debuts in the Middle East, Opening Riyadh Fashion Week 2025

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Vivienne Westwood will host its first-ever fashion show in the Middle East as part of Riyadh Fashion Week. The runway will be staged at a Palm Grove in Riyadh, one of the city’s landmark venues, honouring Saudi Arabia’s historic connection to the land, where the palm tree stands as a national symbol of life, resilience, and prosperity.

Carlo D’Amario, CEO of Vivienne Westwood, said: “This is the first time we are hosting a runway show in the Middle East, and we are delighted to have the opportunity to do this in Riyadh. We are working on a special collection of embroidered gowns, a result of the union of the expertise of our couture team and the craftsmanship of local artisans: a concrete way to promote local traditions through an international perspective. Today, fashion must go beyond aesthetics – it must be a connection between cultures. ‘Global-local’ is a key concept for us and for this reason we have started collaborating on special projects and shows

like this. Our main interlocutors are young people between 18 and 28 years old, who drive change. Education and inclusivity are key – and as part of our show we have invited around 100 students from local fashion schools to attend and will be hosting a mentoring session with students prior to the show”.

In collaboration with Art of Heritage, a cultural institution safeguarding Saudi Arabia’s legacy of craftsmanship, the show will present a capsule collection of specially created Vivienne Westwood gowns. Intricately embroidered by Saudi artisans from the Art of Heritage program, these exclusive pieces will be showcased alongside Vivienne Westwood’s Spring/Summer 2026 looks and select archival creations.

For decades, Vivienne Westwood has championed craftsmanship and heritage, integrating artisanal fabrics and hand-embellished details into its collections. By engaging with local artisans and heritage-led production, the house continues to sustain communities and support traditional skills. This collaboration with Art of Heritage, presented on the stage of Riyadh Fashion Week, embodies a shared commitment to cultural preservation, female empowerment, and global dialogue.

“At Art of Heritage, I have always believed that heritage is not a relic of the past, but a living force that shapes how we see ourselves and how we imagine the future. Collaborating with the house of Vivienne Westwood on this collection is especially meaningful, as it shows how Saudi craftsmanship can speak to the world with authenticity and creativity,” said HRH Princess Nourah bint Mohammed Al Faisal, CEO of Art of Heritage. “With Riyadh Fashion Week welcoming international houses and opening its calendar in new ways, the fact that Vivienne Westwood is opening the third edition is a moment of significance. It is more than fashion—it is about building bridges between histories, identities, and creative worlds. Most importantly, it is an opportunity for Saudi artisans to share our story with clarity, beauty, and confidence.”

Now in its third edition, Riyadh Fashion Week has established itself as one of the region’s most dynamic platforms for creativity. This year, for the first time, the official calendar opens to international houses, an evolution marked by Vivienne Westwood opening Riyadh Fashion Week 2025. The show will mark not only the brand’s debut in the Middle East but also a symbolic moment of cultural exchange, demonstrating how global fashion houses and Saudi craftsmanship can come together to create new narratives for the industry worldwide.

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Paloma Wool SS26 Collection Paris Fashion Week

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Paloma wool presents its Spring/Summer 2026 collection on Sunday, October 5, during Paris Fashion Week.

After descending to the ground floor of a quiet private hall in the 16th arrondissement, guests are welcomed into a dimly lit space where the models’ silhouettes are projected in large scale across the walls. In this shimmering environment, the collection emerges with the ease of a summer breeze.

Transparencies in gauzy silk and mesh reveal delicate undergarments trimmed in contrasting hues. Fine knit leggings peek out beneath layered pieces. Cyan and neon green energize sandy neutrals, while diaphanous capes drape across shoulders and arms. Sequins glimmer subtly within delicate hand-knitted pieces, sometimes shining through lightweight fabrics. Miniature pockets are scattered throughout. Shirts and polos with side button closures, recalling the construction of baby bodysuits, nod to Paloma’s recent motherhood. Perforated leather pumps with polka-dot motifs complete the looks.

Paloma Wool

The collection is fresh, relaxed, and infused with the brand’s playful spirit. There is a glance back at the early 2000s, with many garments revisiting Paloma’s own childhood memories.

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Digital First, Human Always: Angela Ahrendts Reinvents Fashion Leadership at Nordic Business Forum 2025

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From Burberry to Apple and Beyond, Angela Ahrendts Reminds Us That the Future of Fashion Is Human

At the Nordic Business Forum 2025, held in Helsinki from September 24 to 25, Angela Ahrendts captivated the audience with a keynote that blended fashion legacy, tech innovation, and human-centered leadership. Though she may have traded the trenches of fashion for the boardrooms of tech, she proved that her heart—and her leadership philosophy—still beats in rhythm with the fashion world.

The former CEO of Burberry and SVP of Apple Retail took the stage not with slides or strategy decks, but with stories. Stories of purpose, vulnerability, and the quiet power of human connection. For those of us in fashion, her message was a masterclass in legacy-building and brand soul.

Burberry: Reinventing Heritage with Digital Courage

When Ahrendts stepped into Burberry’s top role, the brand was teetering on the edge. But instead of chasing trends, she went back to the beginning—asking why Thomas Burberry founded the company in the first place. That question led to a radical realignment: outerwear became the hero, digital became the runway, and a younger, global audience became the muse.

“We said we’re going digital first. We’re going younger. If it didn’t go through that lens, it had to go away,” she shared.

It was a bold move in a pre-Instagram era, but it paid off. Burberry became the first digital luxury brand, doubling its business and redefining what heritage could look like in the 21st century.

Leadership as a Luxury Experience

Angela’s approach to leadership mirrors the best of fashion: intuitive, emotionally intelligent, and deeply personal. She spoke candidly about moments of vulnerability—like crying in front of her team during a crisis—and how those moments built trust, not weakness.

“Some of my best leadership moments were when I was the most vulnerable,” she said.

For fashion leaders navigating post-pandemic reinvention, her words are a reminder: authenticity isn’t a trend—it’s a timeless asset.

From Couture to Code: The Apple Chapter

Though her move to Apple surprised many in fashion, Angela’s retail transformation at the tech giant was rooted in the same principles she honed in luxury. She turned stores into community hubs, launched “Today at Apple” to foster creativity, and crowdsourced ideas from 50,000 employees to reimagine the customer experience.

Her mantra? “Apple Retail must be where the best of Apple comes together.” For fashion brands, the takeaway is clear: your physical spaces should be more than stores—they should be stages for storytelling.

AI, Empathy, and the Next Generation

Angela didn’t shy away from the future. She embraced AI not as a threat, but as a tool for democratizing creativity. Her call to action? Empower young, AI-native talent across departments and flatten traditional hierarchies.

“The hierarchy won’t work anymore. You need these young AI natives in every department,” she urged.

For fashion houses looking to stay relevant, this is more than tech talk—it’s a blueprint for inclusive innovation.

A Legacy Woven with Purpose

Angela closed her session with a reflection that every fashion leader should pin to their mood board: “You’re only there ten years or so, and then you pass the baton on to the next generation.”

In an industry obsessed with the new, Ahrendts reminds us that true leadership is about stewardship. About preserving the soul of a brand while preparing it for its next chapter.

At Fashion Week Online, we celebrate visionaries who blend creativity with conscience. Angela Ahrendts is one of them. Her journey from Indiana to London to Cupertino is stitched with purpose, and her message is clear: fashion’s future isn’t just digital—it’s deeply human.

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LITKOVSKA Spring-Summer 2026 “(DIS)CONNECTED” Paris Fashion Week

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LITKOVSKA “(DIS)CONNECTED” is a meditation on the fragile balance between belonging and detachment, visibility and invisibility, silence and voice. It draws on the philosophy of art brut — works created outside the framework of “mainstream” culture. Their art, seemingly disconnected from the global agenda, carries a raw sincerity that often feels more deeply connected than what surrounds us.

This duality — connected and disconnected — came to life at the Paris Fashion Week presentation, where camouflage mesh, usually used to protect Ukrainian warriors, was reimagined in pink. Transformed into an installation, it became a symbol of strength, resilience, and defiance. A material once meant to conceal was turned into a statement: bold, vulnerable, and uncompromising, raising awareness of the ongoing fight for freedom.

Lilia Litkovska reflects on truth, individuality, and authenticity, setting human depth against the rigidity of everyday life. The “fight,” she suggests, is not only on the battlefield but also within ourselves, in the choices we make to resist conformity and remain true to who we are.

Litkovska

The SS’26 collection builds on these ideas. Light, fluid textiles and embellishments — lace, silk, and designer embroidery — are set against sculptural accessories, including handcarved wooden flowers shaped into jewelry and tops. Staying true to the brand’s codes, tailoring is deconstructed: jackets are transformable, dresses unfold into multiple forms, seams remain visible, edges left unfinished. Denim appears alongside delicate fabrics, creating contrasts of weight and fragility. Each piece adapts to the wearer — transformative and versatile, with no single fixed direction.

The presentation was accompanied by a live performance from Ukrainian cultural figures: musician-composer Yuri Khustochka and writer, singer, and cultural ambassador Irena Karpa. Music and poetry intertwined to tell a story of resilience and longing, amplifying the collection’s exploration of human connection.

Beyond fashion, “(DIS)CONNECTED” reflects the world we inhabit and leaves us with a question: when we feel most detached, could it be the very moment we are closest to ourselves — and to one another?

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