DAWANG, a New York-based contemporary fashion label celebrating the fusion of East and West sensibilities, is pleased to announce the launch of its latest collection for Fall / Winter 2024.
The latest offering was unveiled in New York on October 23rd through an immersive fashion show, produced in partnership with Tsingtao beer. With the first drop available to shop on DAWANGNewYork.com starting today, the FW24 collection is a fusion of tradition and modernity, two elements that define the DAWANG brand.
As a label dedicated to bridging the gap between Eastern and Western cultures, DAWANG has continued to build on this unique narrative with the Fall / Winter 2024 collection. A tribute to the city of Qingdao, (commonly known and pronounced as ‘Tsingtao’) the founder’s hometown and where every piece of the collection was designed and produced, Fall / Winter 2024 is a contemporary take on Chinese tradition, infused with a Western twist. Now based in New York, DAWANG’s founder Daisy Jingwen Wang and creative director Ab Li both hail from Chinese descent, lending the brand a singular perspective on life between these two worlds. The New York presentation was a celebration of Chinese and American cultures colliding in a beautiful, modern way.
In honor of DAWANG’s fifth anniversary, the brand continues to celebrate its commitment to bridging East and West, while also introducing another juxtaposition of seemingly opposite aesthetics – ballet and varsity. DAWANG revisits its inaugural all-black aesthetic, now reimagined with a fresh infusion of bold color combinations. The latest offering is softened with details inspired by a ballet aesthetic, redefining “ballet-core” with the incorporation of luxurious brocade fabrics and adapting the traditionally soft, elegant hues for everyday wear. Three distinct shades of pink were introduced to set the collection apart from the typical black-and-pink pairings, embracing a more playful vibe, while also referencing the various shades of Qingdao’s spring blossoms. The soft ballet-inspired details are counterbalanced with a nod to street wear and varsity motifs, a continuation of DAWANG’s seamless fusion of worlds that on the surface may seem opposite, but at their core are much alike. Standout pieces include reversible jackets, brocade mini-dresses, and wide-leg jeans featuring brocade inserts.
DAWANG
Since the collection draws much of its inspiration in color palette and motifs from the city of Qingdao, it was only natural to celebrate this release through a partnership with the brand that put the city on the global map – Tsingtao Beer. Born and raised in Qingdao, Daisy Wang draws inspiration from her deep connection to her hometown, ensuring this cultural heritage is integrated into each design ideated by Ab Li. The collection incorporates intricate embroidery and custom textiles inspired by the Tsingtao logo, as well as a color palette reminiscent of the golden hues of the beer.
In addition to pink hues infused into the collection that call to mind Qingdao’s blossoms in spring, vibrant greens and reds also make an appearance throughout the offering, echoing both the Tsingtao Beer logo as well as the city’s famous landscape of red-tiled roofs framed by lush greenery, or ‘红瓦绿树’. Limitededition pieces, from jackets to accessories, further honor the craftsmanship and legacy of both brands.
Tsingtao Beer, deeply rooted in the city’s rich history, continues to be brewed in its namesake port, where DAWANG’s production is also proudly headquartered. This collaboration is not only a tribute to founder Daisy Jingwen Wang’s Qingdao heritage, but also a way to bring fashion to Gen Z and Millennials in a fresh, interactive and inclusive way.
At the helm of this collection is Daisy Jingwen Wang, DAWANG’s founder, and Ab Li, its creative director. A native of Qingdao, Daisy drew upon her profound connection to the city, where her love for fashion was first ignited. This deep-rooted inspiration permeates throughout the FW24 collection, weaving together the artisanal craftsmanship of her heritage with a bold, modern sensibility.
“Our latest collection for FW24 is a celebration of our past, as people and as a brand, while also looking to the future,” says Daisy Wang, founder of DAWANG. “It is an honor to be able to share this story and our unique heritage by partnering with Tsingtao – a brand that has put the city of Qingdao on the global map over the past century. We hope we can continue to do the same for Chinese culture today, as a fashion brand, shedding light on the quality and craftsmanship that comes out of the city where I was born.”
“This collaboration united Tsingtao’s rich legacy with DAWANG’s modern vision, creating a unique experience for consumers that transcends traditional boundaries,” says Steve Hauser, CEO of Paulaner USA, which represents Tsingtao in the United States. “We’re proud to bring this dynamic fusion of fashion and beverage culture to life, especially as Tsingtao continues to thrive in the U.S. market.”
Following the initial New York launch, DAWANG will present the Fall / Winter 2024 collection in Los Angeles through an immersive pop-up retail experience at LANG Los Angeles in the city’s Chinatown area. The pop up will kick off with an opening night party for LA locals and visitors alike on November 1st and reopen to the public in December at Lang, located at 441 Gin Ling Way, Central Plaza, Los Angeles, 90012, with all pieces from the collection available for immediate purchase at the store.
With this latest season, Daisy Jingwen Wang and creative director Ab Li continue to redefine the boundaries of fashion, skillfully merging the past and present in a manner that celebrates tradition and innovation alike.
ABOUT DAWANG
Established in 2018, DAWANG is a New York-based contemporary fashion label that draws inspiration from East and West. Founded by Daisy Wang in 2018, and later joined by Ab Li leading creative direction of the brand, DAWANG is committed to celebrating a modern interpretation of traditional Chinese aesthetics. Absorbing a visual language from both American and Chinese cultures, DAWANG seamlessly merges Eastern detailing and fabrics with Western tailoring techniques to create a thoroughly modern and global product offering. DAWANG invites everyone to partake in the beauty of #ModernChinese.
ABOUT TSINGTAO BEER
Tsingtao Beer was established in 1903 and now is the sixth largest brewer globally. It is one of the world’s top 500 brands, and publicly listed on both the Hongkong and Shanghai Stock Exchange. With awardwinning beer in America, Europe and Asia, it is now available in more than 120 countries worldwide.
##
Learn More
