I closed one eye for a glimpse of a moment—then opened it again. In that fleeting instant, something may have changed. Still, I etched our life into my heart, hoping it would remain unchanged.
Instability has seeped into our daily lives, bringing with it the fear of losing what we once took for granted. “But I came to realize that this fear can also transform into a wish—not to let those ordinary days slip away,” said Shinpei Yamagishi.
“For example,” he continued, referencing how Norman Rockwell—despite the hardships of the Great Depression—kept depicting “things worth capturing” through his singular perspective. Likewise, he added, a designer too seeks to preserve fragments of reality through their own lens.
“On every page of Rockwell’s work, whatever the subject, you find his rare gift and unique gaze for capturing fleeting moments of happiness in life.”
To gently reinterpret the ordinary scenes of daily life—while grappling with the emotions they stir—is an extraordinary act. It’s one that mirrors the creative process behind this season.
The Spring/Summer 2026 collection marks a new chapter for the brand, introducing a category of clothing that had seldom appeared in past collections: déjà vu-like uniforms—familiar, universal garments infused with the spirit of the times and reimagined through BED j.w. FORD’s signature elegance. Timeless wardrobe staples—denim, white shirts, and simple knits—that span past, present, and future are transformed by the brand’s distinctive sensibility into alternative forms. “The ‘uniforms’ I refer to here are not institutional ones. Rather, they are garments that many people instinctively feel close to.”
Bed J.W. Ford
“To express complexity with simplicity”—a theme carried over from last season—begins with a process of revisiting and ruminating on the brand’s cultivated technical sensibility and wardrobe, interwoven with subtle discoveries from everyday life. The silhouettes are especially refined, yet quietly contradictory. By removing ornamentation and peeling away unconscious visual layers, the collection pursues an essence—something that design alone cannot fully reach. Throughout the collection, natural drapes coexist with uncanny curves—shapes that seem as if time itself had momentarily frozen, yet remain entirely plausible.
Their quiet coexistence stands as a symbol of this theme. Delicately hidden statements abound. The soft lines shaped by the fabrics of the brand’s signature jackets and trousers, sleeves fastened with stretch straps, and the “private” pockets concealed inside blousons all transcend mere functionality and logic. It is in these understated details that the quiet happiness of our daily life resides.
And I believed that even in a casual blink—a wink—there could dwell a prayer.
Designer
Shinpei Yamagishi
Stylist
Mauricio Nardi
Casting
Chouaïb Arif
Hair
Yuji Okuda at ArtList
Make-up
Satoko Watanabe at ArtList
Production
Michio Hoshina at Plankton
Coordination
Azusa Nozaki
Art Direction
Tatsuya Yamaguchi
Runway Pictures / Photography
Genki Nishikawa at mild inc.
Film Producer
Yusuke Tamura
Film Director
Nanase Akiyama
International PR
Alex Malgouyres
Florent Belda – REP Agency
Japan PR
Sakas PR
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