Get Ready for Miami Swim Week 2019
Miami Swim Week is the largest swim and resortwear event globally, combining a market week with runway shows. Brands, buyers, media and influencers come from all over the globe to mix, mingle and do business.
Miami Swim Week is not organized by one single producer or entity. Rather, “Miami Swim Week” is the name given for the week as a whole, made up of multiple producers, events, parties, and trade shows. This year Swim Week will be held from July 12-17, 2018, with most of the events and action occurring from July 13-17.
“Miami Swim Week” is the name given for the week as a whole
The Trade Shows
Likewise, there are three major runway platforms, Funkshion (now renamed Paraiso), Art Hearts Fashion, and SWIMMIAMI, along with brand presentations and parties which have dominated the scene in the last few years.
This year there are a slew of new platforms, but only one that seems to be established, called Paraiso, formerly known as Funkshion. This year, Funkshion has rebranded as Paraiso and will be known under this name moving forward. Funkshion / Paraiso was one of the major runway platforms that took over when IMG left the market, and holds runway shows in a large tent in Collins Park, which is across the street from Cabana, caddy-corner to Hammock, and blocks away from Swim Show. They also have gorgeous shows with runways built over pools at The Setai and Nautlius South Beach.
This year, Funkshion has rebranded as Paraiso
Confusion in the Marketplace
There has been an interesting twist to the saga this season, as a company has secured the Instagram handle @miamiswimweek is apparently going to create a runway platform.
This has caused a lot of confusion for people, and I actually reached out to the producer to learn more about it, so I could provide insight for clients. I asked very simple questions about the production of the event, including where it would be held. The producer couldn’t answer any of my questions and actually got quite defensive with me.
this season, a company that has secured the Instagram handle @miamiswimweek has caused a lot of confusion for people
App-Tastic Fun at Paraiso
There will also be a slew of consumer-facing events, with an app to appear under the Paraiso umbrella!
According to their press release, PARAISO guests will be invited to use the app to collect a virtual AR token at every scheduled event.
Once participants have collected a token at four events, they will be rewarded with a VIP invitation to an exclusive, secret event that evening that will feature an A-list musical performance and mind-blowing experience.
I have spoken with the producers and it sounds really innovative, and some of the exclusive VIP events are going to have some major performers. Paraiso will run July 12-16, 2018.
PARAISO guests will be invited to use the app to collect a virtual AR token
SWIMMIAMI is using this season to thoughtfully analyze a bit, but may have a small footprint featuring some runway shows from recognizable brands that will be worth visiting.
We have talked to a few of the top agencies for the “it” swimwear brands and it looks like this is going to be the “year of the party.”
Fashion Week Online is working with all of the agencies and brands to ensure a comprehensive and free calendar of all of the best events during Miami Swim Week, including contacts to request an invite.
Stay tuned for more information, brand bios, and more fun!