Wayin: A Cutting-Edge Accessory for Fashion-Forward Brands

wayin-fashion-week-real-timeThese days, social media touches every aspect of our online experience. But as user-friendly as the front-end of sites such as Twitter, Instagram and Facebook has become (or tried to), the analytical side has traditionally left much to be desired. Until now.

Wayin has helped clients from Nike to Teen Vogue to track and create real-time experiences for their social media followings. “Visualizations” allow companies to track real-time trends in social media in ways that are user-friendly, even fun, for statistical analysis and interaction with core customers.

Wayin helps clients track real-time trends in social media in ways that are user-friendly, even fun

We like it so much, we’ve been using it this fashion week to give our readers a taste of what’s happening, from street style to notifications about real-time runway live streams.

It’s almost eerily simple to use.

For example, a short code snippet produces this “Collage” visualization:
 


(The above is an interactive, real-time example.)

And if you want to see how other fashion outlets are using it, take a look at this recent contest created for Teen Vogue:

Wayin campaign with Teen Vogue
Wayin campaign with Teen Vogue

But the metrics go further than accumulations of pictures from Instagram, Facebook and Twitter. The interface allows you to find out where buzz is being generated, and display it as a “Heat Map” visualization to team-members, or your readers, for a fun overview.

Your readers can point at different parts of the world to see where — and what — the buzz is happening. In the real-time example below, we’re curious to know which fashion week is most popular where, based on hashtag usage.

The colors of the map below will actually change as we pass through each fashion week, with different concentrations as different times.

The colors of the map below will actually change as we pass through each fashion week.

 


(The above is an interactive, real-time example.)

What about polls and contests? Are people more excited about Paris and New York fashion week, for example? Why not have them vote, with a “Tilt” visualization?

They can vote, with a “Tilt” visualization.

 


(This is an interactive, real-time example.)

Why not create a contest centered around your visitors’ (or customers’) social media interaction with you? The possibilities are vast, and you explore even more visualization here.

But what is Wayin, and how did it come about?

scott-mcnealy-wayin-sunCo-founded by Scott McNealy, the former Sun Microsystems CEO and co-founder, Wayin is led by key Sun Microsystems alumni, as well as top digital and media industry veterans.

“It’s thrilling to see how Fashion Week is using the power of social display to maximize exposure of this week’s shows,” said Jordan Slabaugh, VP of Marketing, Wayin. “What was once an exclusive event for fashion’s most elite is now an engaging experience that fashion lovers everywhere can take part in. With a real-time look at the hottest trends and designers, a whole new circle of consumers can get a front row seat and instantly share in the excitement.”

It’s thrilling to see how Fashion Week is using the power of social display to maximize exposure of this week’s shows.

Wayin is based in Denver with offices in New York, San Francisco, Los Angeles, Atlanta, Japan, Brazil and Hong Kong.

For more information, to go wayin.com, and follow them @wayin.

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