Clara Meyer
Clara Meyer
Clara Meyer resides on the Upper East Side in Manhattan, coming a long way from growing up in the Midwest and Italian roots.

Totes Beautiful: Marni x Vogue for 125th Anniversary … and a Good Cause

Marni Teamed Up With 11 Major Artists for Vogue’s 125th Anniversary

Each season, Marni collaborates with artists and charities to raise funds and awareness about different issues in the most fashionable way.

This time around, they partnered with Vogue in honor of Vogue’s 125th anniversary.

Vogue asked 11 international artists the ultimate question: “What is beauty?” Each artist interpreted their answer through a work of art, that Marni then produced on a series of tote bags and t-shirts, to raise money for the HIV/AIDS charities Born Free and God’s Love We Deliver.

Vogue asked 11 international artists the ultimate question: “What is beauty?”

For a Beautiful Cause

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With Vogue editors Virginia Smith, Selby Drummond, and writer Dodie Kazanjian hosting the event, it did not fall short of expectations. The launch was held at Marni’s Soho Store, attracting guests from the fashion and art world like Chris Gelinas and model Drake Burnette.

The pieces were on grand display, and ready to be purchased in-store. (You can still pick up some online.) Instead of the art being hidden away, hanging on a wall in an apartment, each piece’s artwork can be viewed by the world — all while carrying your everyday essentials.

each piece’s artwork can be viewed by the world

Each artist proposed a thought-provoking answer of their own to the “What is beauty?” question, naturally raising more questions from the viewer than providing answers. Some of the artists sought out a helping hand from artists of the past.

Francesco Clemente created a tree growing out of a rhino’s back. His answer was simply, “I cannot say it better than Rilke: ‘Beauty is the beginning of terror.’”

Ragnar Kjartansson gave his interpretation of the question with the words, “Have you ever tried to Google-image ‘beauty?’ — it is very depressing,” written on his tote “Untitled.” “I have never defined it myself, but my favorite definition is the Halldór Laxness quote from World Light: ‘Where the glacier meets the sky, the land ceases to be earthly, and the earth becomes one with the heavens; no sorrows live there anymore, and therefore joy is not necessary; beauty alone reigns there, beyond all demands.’”

Genieve Friggis gave us her answer through her modern interpretation of François Broucher’s eighteenth century French masterpieces for her shirt “The Muse Erato.” Friggis said Erato is “unsure, pausing — her own eye is a black vortex, not knowing how to react or perceive her own image.”

Every piece was fun, artful and sometimes satirical; providing a modern insight to the eternal question of “What is beauty?”


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