Off the clock
On the clock. Off the clock. And why not on and of the clock? A collection that is both one and many, designed to adapt to every moment of life. Day and night. Indoors and outdoors. A collection that also responds to every expression of the self. The formal and the sensual. The practical and the status-driven, The cool and the chic.
To look at women through a modern lens isto recognize that all women are different from one another – and that each woman herself is different from one moment of the day to the next. For Spring ‘Summer 2026, TIME embraces these women and their multifaceted personalities with a versatile collection of ideal pieces. Modular, transformable, each garment generates a multiplicity of looks in tune with her personality, her desires, her needs.
In just seconds, a dress or a jacket adapts to a moment in life or a shift in mood, moving seamlessly from office to party rom casual to sophisticated, from street comfort to dressed-up seduction Elective, high-performing, this wardrobe supports the TIME woman in her daily life with both intelligence and refinement. I frees her while opening creative opportunities.
Time
Photos: Courtesy of TIME
This season, design draws on streetwear, lungewear, and couture to create both harmony and clash,balance and impact. Fluid and supple, the fabrics were chosen to reinforce this play of contrasts while ‘making multiple wearings possible: sft leather, ary silk, washed denim, technical fabric. Likewise, the color palette mixes urban neutrals (light grey, anthracite, off-black, off-white, mustard yellovs) with flashes of cobalt blue, carmine red, faded rose, and lichen green.
Above all, details were conceived to offer endless transformations. Drawstrings, draping, zips, and snap buttons invite play with lengths, volumes, and asymmetries – transforming a short skirt into a long sheath, ora loose, flowing top into a cinched silhouette. Clever cut-outs allow for multiple stylings: a vest or sip can be worn open or closed, front or back, alone or layered, witha strict or sensual attitude. A jacket can become a shirt or a dress. Belts with integrated pockets reshape the silhouette, bringing both practicality and singularity. Everything is layerable, nothing i fixed, in a collection each woman can interpret in her own way, throughout her day.
At once streamlined and rich with thoughtful details, this collection – without compromising on clegance – makes the TIME woman freer and more unique than ever. Any time. Anywhere. On the clock. Off the clock.
They attended the TIME Spring Summer 26 Show in Paris
Adèle Castillon, Bec Lauder, Coco Schiffer, Thammy Salcedo, Elena Taber, Linoya Friedman, Karen Blanchard, Anastasia Gerrans.
Brand Introduction
TIME was born alongside a generation of Korean women who began entering the workforce during a time when gender inequality was still rooted in society. As professional opportunities expanded, TIME emerged as a brand that both symbolized and supported thesenwomen, offering elegant, purposeful suits and officewear that empowered them in their everyday lives.
Having long held its position as the leading womenswear brand in Korea, TIME has set its sights on global expansion to connect with and resonate with women around the world. To realize this vision, TIME appointed Jung In Choi as Creative Director of women’s global collection, whose creative direction aligned seamlessly with TIME’s evolving identity, and officially began its journey into the international fashion landscape. Under her direction, each collection serves as a dialogue with time, blending legacy and innovation to inspire confidence and individuality.
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