Corporate has shifted from formal uniforms, shoes, and ties to more relaxed and comfy outfits. They are working hard to build a workplace culture that values individual choices and personality. Corporations have realized that a happy employee is a high-performing employee.
Giving employees a day off from the boring wear can boost their morale. Besides, trendy and stylish uniforms reflect a company’s innovation. Corporations know the importance of individual expressions on an employee’s performance. This has given rise to the term ‘Business Casual’, an integration of professionalism with casual and trendy outfits. Let’s discuss the history of this evolution, the benefits, underlying reasons, and the future trends. Without any further ado, let’s begin this journey of transformation.
Once, formal wear was the workplace culture and the corporate sector had strict rules on how to dress up. But as economies grew, the industries shifted to a more employee-driven culture. Just as schools evolved to stylish wear, workplaces too. With the growth of industries, the competition grew. From there, the term ‘Employer Branding’ emerged, and the focus shifted more towards boosting employee morale to retain them.
This dates back to the 1970s when individuals started challenging the traditional strict norms. Employees voiced their opinions and choices. A change happened in the corporate landscape. It marked the beginning of a more casual environment and an employee-centric culture.
The 1980s and 1990s era marked the rise of tech startups. Tech companies understand the importance of personal identity and its impact on an employee’s performance and retention. To find a middle ground that embraces both casual trends and professionalism, the term ‘Business Casual’ emerged. Slowly, this culture moved to different industries and it has become a new trend now.
From those tight-fitted shirts to casual jeans and T-shirts, there is a lot that has changed over the past few years. Business casual has replaced traditional wear highlighting the importance of choice of clothing on personality. Business attire is now a sign of comfort and style and every attire is a signature of personality. But this shift is not for employees solely but the greater motive is the employer branding and employee retention.
Are you curious to know how this shift has impacted the workplace culture? The trendy attire gives an employee confidence that leads to high performance and in turn a company’s growth. Here are the notable benefits:
- Employer Branding
Have you ever thought about why companies focus so much on their interiors? This is because it gives a good first impression to any customer who walks in. Just like a clean workplace leaves a positive outlook on the company, an energetic and happy employee does the same. Even a day of casual attire helps boost employee confidence and builds a personal identity. Besides, prospective candidates are attracted to a workplace that is not bound to traditional rules but embraces innovation.Employees build the identity of a company in front of others and a happy employee reflects a positive image of the company. An employee speaks much about the company culture and values. This is why a reputable company attracts top talent. - Employee Morale
A company that gives employees the freedom to express themselves is more likely to retain employees. It is because employees feel the company cares about their mental well-being. It boosts employee morale and makes them committed and loyal to the company.A standout benefit is the productivity associated with this transformation. Employees who are happy with their attire tend to have a good outlook on the company. This enhances their productivity. - Mental Well-Being
Giving employees a day to be free from those high heels or fitted shirts welcomes a positive ray of energy. An employee is allowed to think innovatively which makes them confident and mentally healthy. Besides, shifting to trendy apparel allows creativity to flow in.
Formal suits have evolved into casual t-shirts and corporate has come a long way. Today, a lot of trends can be seen in corporate apparel. From the integration of athletic apparel in corporate uniforms to casual hoodies on Fridays.
Besides, the focus on sustainable practices has made it a necessity to conform to eco-friendly practices in apparel as well. This is why most individuals prefer companies that embrace eco-friendly practices. The term corporate social responsibility is popular nowadays and companies focus on building a socially responsible reputation.
Tech giants like Google, Microsoft, and Apple are the pioneers of corporate apparel evolution. They understood the importance of freedom and relaxation for employee well-being. Therefore, a shift occurred towards a more casual work environment.
Technology has left no industry behind. With the modern advancements in fashion, there is a shift towards smart fabrics. Smart fabrics are made of wearable technology. They can monitor temperature, heart rate, and more. By wearing these, a person does not have to worry about health issues.
Besides fashion evolution, companies are also exploring different employer branding options. One such innovation is in the form of custom coins where companies are focusing on personalized branding. Besides, custom coins have been used for memorable events and milestones.
Just as every new evolution comes with certain challenges, the same is true for corporate apparel. When companies shift to a more casual environment, there is a chance that professionalism might get blurred. It is a challenge to maintain professionalism while embracing casual practices.
When companies decide to invest in stylish corporate attire, they have to invest much in the production. Though it is quite expensive, it will lead to greater good for the company.
With the continuous boom of technology and innovation, the future seems to hold style and creativity. Besides, the freedom level is expected to grow and the corporate world is going to embrace casual wear. Employees can better reflect their personality in what they wear and this in turn will also impact a company’s reputation. After all, every attire tells a story and speaks about the values of a company. Whether you are an eco-friendly geek or a fashionista, remember the future holds much for everyone.
Transforming from Business Uniforms to a more trendy and stylish business casual is the way of corporate evolution. Companies are embracing this new shift and trying to be more inclusive for employees.
What you wear enhances your mood, reflects your personality, boosts your morale, and enhances your productivity. Finding a middle ground between professionalism and style is a big challenge. However, the future holds much for this evolution. In the end, companies are run by employees. Retaining employees is a major challenge nowadays.
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