This June 1-3, the highly anticipated SwimShow trade show returned to the iconic Miami Beach Convention Center for Miami Swim Week with all new dates.
The swimwear market in Miami officially shifted a month earlier, to June – and the buyer and press feedback was positively, in favor. As the first and most prestigious swimwear industry platform, SwimShow ecstatically celebrated the show season, with the majority of its 200+ exhibitors showing Spring and Resort 2025 collections.
In addition to presenting an array of new brands, SwimShow delivered an array of programming and strategic partnerships that captivated exhibitors, retailers and all of its industry attendees. Everyone who attended SwimShow, received a pass to the Summer Fashion Summit, in partnership with Paraiso Miami Swim Week. The Summer Fashion Summit brought together industry talks, panel discussions, trend seminars led by partner, WGSN and new platform, Trendalytics. Experts from the worlds of media, retail, consumer behavior and more – all brought their knowledge to share, right on the SwimShow floor.
SwimShow
Conversations from trends in social media to next season’s collections, and also how the world’s most notable brands are shifting to a more sustainable future. On Beyond Green, a panel focused on sustainable fashion, Gottex CEO, Ron Grundland remarked “5 years ago we began to hear from several buyers that their customers want to see more sustainable initiatives, we immediately made changes from our suppliers, our development, hang tags, manufacturing and so much more. When we launched Gottex Au Naturale, we provided a solution to a fully sustainable line from Gottex and today – we’re proud to say all of our lines have implemented significant sustainability practices”. The partnership with Summer Fashion Summit provided both impactful insight and an opportunity for the industry to mix and mingle, discuss and explore.
The list of notable swim brands that have shown at SwimShow year-after-year, continues to grow as industry’s top-selling brands including Seafolly, Lauren Ralph Lauren, Bleu Rod Beattie, Miraclesuit, Banana Moon, Gottex, La Blanca, JETS Australia, Jantzen, InMocean Brands and dozens of others all presented next season’s collections – hitting stores in 2025.
Originating 40+ years ago as a collaboration of swim industry experts, SwimShow was founded with the noble purpose of uniting swimwear brands to foster growth within what is now internationally recognized as Miami Swim Week. Each year both, veteran swim brands and new-to-market designers, flock from all over the world to join the SwimShow roster. New brands to SwimShow this season included All that She Loves, Aegean Cat, Calypso St. Barth, Maison Marigold, Grace Elliot & Knight, L’Agence, Left on Friday, Walker & Wade and many others.
Menswear and childrenswear collections remain important swim categories with brands like BLUEMINT, Pier St. Barth, Sunset x Vine, Mr. Swim, Pepita & Me, Planet Sea, Shade Critters, Beaufort Bonnet Co, Sweet Penelope and Molo and many others.
As each year passes, SwimShow cements its position as a pioneering force in the industry, continually evolving and introducing exciting new partnerships to elevate the show floor experience. Judy Stein, Executive Director of SwimShow, affirms: “SwimShow is dedicated to representing all swim tiers and categories. Our platform has a proud history of collaborating with size-inclusive brands, trendsetters, and sustainability pioneers. By bringing together this diverse array of brands, SwimShow endeavors to unite the swim industry within a single, cohesive space. We’re so excited to have the Summer Fashion Summit on the SwimShow floor this season, bringing a wide array of programming to the show – offering our buyers and exhibitors the opportunity to sit down and join in on fantastic educational seminars”.
SwimShow continues to take strides and bring together the swim industry at large by inspiring industry-only attendees and exhibitors through its partnerships with platforms, Summer Fashion Summit, WGSN, and an array of media partners that share the general sentiment of both highlighting new-to-market, emerging brands and veteran, established brands.
The June edition of SwimShow, highlights from the show floor are:
SwimLab x WGSN
For the third year in a row, SwimLab, the innovative collaboration between SwimShow and WGSN, presented an exceptional opportunity for emerging designers to catapult their careers onto a global stage. With a focus on fostering talent and nurturing creativity, SwimLab provides a dedicated space where designers can showcase their unique visions to influential buyers and industry professionals. This invaluable exposure propels aspiring brands towards the path of success, offering a transformative boost that propels them forward in the competitive swimwear industry. With SwimLab, the dreams of emerging designers are not only realized but amplified, as their brands take center stage and flourish within the international swimwear community. SwimLab is located in the CrossRoads Lounge in the center of the show floor.
This season’s brands chosen by WGSN to take part included Applod, Ika Manu, Masha Swim and Saint Somebody.
- Applod A Colombian brand that seamlessly merges European luxury fabrics with artisanal craftsmanship and the vibrant hues of Colombia. Each collection is crafted through the narratives of the creative director’s lived experiences, gathering inspiration from various global locations and infusing them into our graphic and textile designs.
- Ika Manu The Miami-based, performance luxury swimwear brand founded by the two Chilean sisters, Sofi & Fran Cañas, focuses on innovative sustainable and comfortable swimwear for water sports and activities. “Ika Manu” means flying fish in Rapanui (Easter Island, Chile).
- Masha Swim Celebrating femininity through a minimalist and elegant approach of luxury swimwear. Each piece is crafted from high quality Italian fabrics that are ready for holiday. Designed and developed by family-owned, Croatian manufacturers – ensuring longevity with each piece.
- SAINT SOMEBODY an Australian independent swim & resort wear label passionately committed to empowering women and creating a new, size-inclusive world of luxury fashion. Resting on the foundations of quality and mindful design – utilizing ethical and sustainable production philosophies. Entirely women-led and operated designing brilliantly fit pieces for women size 8-24 (US).
On Saturday, June 1st at 1:30PM, WGSN Swimwear Editor, Rebecca Saygi moderated a panel with the four new-to-US-market swim brands as part of SwimLab. The brands were selected to be part of the incubator program based on their focus on sustainability, social impact and launching a brand within the international swimwear community. The discussion touched on topics like environmental causes and technical advancements, trends, and covered touchpoints that help other up-and-coming brands stand out within the market.
Summer Fashion Summit
This year, SwimShow welcomed the Summer Fashion Summit to the show floor. Summer Fashion Summit, an exclusive two-day conference brought together top industry players in swim and resort wear, discussing topics like Ai in fashion, social media and sustainability solutions. Taking place on the first two days of SwimShow, the summit featured insightful panel discussions and masterclasses on current trends in summer fashion, sustainability, marketing, and communications, led by visionary leaders in design, business, publishing, technology, social media, and PR. All guests of SwimShow were invited to explore new ideas and network with like-minded professionals in this intimate setting. Some key industry experts include: Ron Grundland, CEO of Gottex, Tim Moore, EVP Business Development, Hildun, Carly Neale, Chief Revenue Officer of Seafolly, Rebecca Saygi, Swimwear Editor, WGSN and Zoe Scharf Schulze, VP Marketing for Miracle Brands Corporate E-Comm Division and many others.
SwimShow recognizes the power of partnerships in driving success and growth. To that end, the event has forged strategic alliances with key players in the industry, fostering collaborations that extend beyond the confines of the trade show. These partnerships provide valuable opportunities for brands to expand their reach, access new markets, and forge connections that can propel their businesses to new heights.
Retailers, Press and Industry tastemakers are encouraged to stay in touch with SwimShow by visiting SwimShow.com or following on Instagram @swimshow.
About SwimShow:
With four decades of expertise, SwimShow is recognized as the leading industry platform in swimwear worldwide. SwimShow is where the very best gather and connect to network, exhibit and purchase next year’s trends. Traditionally held every July, at the Miami Beach Convention Center, SwimShow represents the full range of the swim lifestyle, inclusive of beachwear, resort wear, men’s, children’s and accessories. While attracting more than 7,500 buyers, designers, press, influencers, stylists, and other fashion industry leaders from over 60 countries across the globe, SwimShow continues to introduce new brands and create business opportunities that foster and support the growth of the swim industry.
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Learn More
swimshow.com
Paraiso Miami Beach
Miami Swim Week news
Miami Swim Week schedule
With love,
FWO
