David Manning Talks Spring 2019
In a sea of NYFW shows, what makes STYLE360 so unique? It might be that for the past 14 years, STYLE360 has been the #1 platform-of-choice for celebrities looking to debut their fashionable creations. We had the chance to speak with STYLE360 owner David Manning about what makes STYLE360 — and this season — truly special.
Q: What makes this year different from the rest? What are you most excited for?
Each season we’re bringing something or someone new. This year we’re excited to debut a few new shows to NYFW including the “Kittenish by Jessie James Decker” fashion line as well as the “Mery Playa by Sofia Resing” fashion show.
Jessie James Decker is a hugely popular music star and TV personality so it’s always exciting when such a talent crosses over into another creative area like fashion, and work with her and her team to bring her vision to life. She has about 15 – 20 very cool looks that will speak to her audience and buyers via online purchase later this fall and I expect it will sell out quickly.
Supermodel Sofia Resing is also extending her strut from model to designer and partnering with super-creative talent Mery Playa for their first swimsuit line together. This is their first show and we haven’t done a swimsuit show at STYLE360 in a while, so we’re excited to get designers to break beyond showing at Swim Week and into a bigger stage at NYFW!
And of course, in today’s social media age, we have a very cool concept show with TV personality Jessica Abo, bringing a unique runway concept show called #unfiltered on the runway with a slew of social media personalities debuting her clothes with a social message on the catwalk -— all available for sale right after the show.
all available for sale right after the show
And also we’re hosting the DEFEND BROOKLYN debut show, who have a huge following, so we’re all excited for what promises to be an exciting debut fashion show filled with an ultra-cool first row.
Stars Shine at STYLE360
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And of course, I’m honored to have the opportunity to keep working the remaining designer talents who once again have chosen STYLE360 as their preferred stage. These, of course, are Studio One Eighty Nine by Rosario Dawson and Abrima Erwiah, Tumbler and Typsy by Michael Kuluva, and Angela Simmons‘ new athleisure collection, Bonnie Bouch.
Q: Tell us a little about who is supporting STYLE360 this year?
I’m very excited about all our fabulous sponsors this year who are helping bring the STYLE360 experience to life.
We’re taking this year off from a title sponsor in favor of a brighter collection of sponsors including our renewal partners Not Your Mothers, Row NYC Hotel, Essentia Water and Line 39 wines and new sponsors Skechers D’Lites, Sony Alpha Cameras, Foster Grant Sunglasses and skincare sponsor Embryolisse USA and Twinmedix.
One of the cooler activations is partnering with Skechers USA and bringing the chunky sneaker fashion trend on the runway with many of the show’s models debuting the latest Skechers D’Lites sneakers in the shows.
Also, Sony Alpha Cameras is working with us to offer free camera loaners to the army of professional fashion photographers who will be able to check out the latest advancements in mirrorless cameras.
And of course we’re blessed to be working again with hairstyle key Michele Carrilo with NYM Brands and make up key James Vincent working with Twinmedix and Embroylisse USA.
And new sponsor, Foster Grant USA will be showcasing their Kat Graham x Foster Grant, a brand new, collaborative, limited-edition collection personally curated by brand ambassador Kat Graham. And of course we can celebrate without our wine partner Line 39 Wines and Row NYC who is our after-party location this year.
Additional sampling partners like Owyn Protein Drinks, Balance Bar, and My/Mo Mochi Ice Cream will be fueling our guests.
Needless to say, we’ll have a great gift bag this year!
Q: How does STYLE360 stand apart from the others each season?
Next year is going to be our 15th consecutive year so we’ve been doing this longer than just about anybody from a branded platform basis.
Next year is going to be our 15th consecutive year
So I think our longevity is rooted not only in showcasing what’s the trending in fashion styles and the industry, but also bringing some exciting and bold new faces into New York Fashion Week each season vs the usual high fashion brands.
I think our private multi-day showcase rises to the top each year with the fashion industry as we have our ear to the ground via a skilled team that allows us to work with such great bands year after year.
I’m most proud in hosting one of the most successful plus-size shows via debuting Ashley Graham‘s collection for the first 2 years, who is now a household name.
One of Kylie Jenner‘s first catwalk’s was STYLE360 and this year, I’m confident another breakout star will rise from STYLE360.
I should note for the 15th anniversary next year, we’re looking to go really big, so stay tuned!
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With love,
FWO
