SON JUNG WAN returned to New York Fashion Week to debut the brand’s S/S 2025 collection “The Wonder of Diversity” at the IAC Building in New York City.
The S/S 2025 collection, “The Wonder of Diversity,” captures a broad spectrum of creativity and beauty. Son Jung Wan will unveil new styles inspired by the enduring charm of retro mood and innovative spirit of postmodernism.
This season’s collection celebrates the diversity of women’s beauty, showcasing a range of volumized silhouettes, a meticulously curated color palette– from Apricot Crush to Midnight Plum and Avatar Aqua, and intricately crafted appliqués, including beautifully articulated Sequins, Shiny Tulle and Embossed Jacquard to portray her own elegant medley of classic romance and contemporary edge. This season’s collection is set to be a captivating display of artistry.
Son Jung Wan
Photos: Rodin Banica
About SON JUNG WAN
With 54 stores in Asia and 110 points of sale globally, the Son Jung Wan brand remains the top-selling female-owned designer collection from Seoul and includes her SON JUNG WAN Women’s, SJ Wani Juniors, WANINI Men’s and the SJW GOLF athleisure collections.
SHOW CREDITS:
Production: Freesmeier Projects
Stylist: Deborah Watson at Walter Schupfer Agency
Director: Lynne O’Neil at Hula Inc.
Casting Director: Chad Thompson at communa-k inc.
Public Relations: Krupp Group
Music Director: Laurent Vacher at Labtonic
Makeup: Jet Yang for Bobbi Brown Cosmetics
Hair: Matthew Curtis for Goldwell
Nails: Nails by Pattie Yankee and Team Pattie Yankee Products
Dressers: Barbara Berman Backstage
Scenic: ReadySet
Lighting: Dave Overcamp at OPL Productions
Video Direction: Tom Ford Films
##
Learn More
With love,
FWO
