Hannah Longman
Hannah Longman
From fashion school in NYC to the front row, Hannah works to promote fashion and lifestyle as the communications liaison of Fashion Week Online®, responsible for timely communication of press releases and must-see photo sets.

Selkie’s NYFW Runway Debut For Spring 2022

Selkie’s NYFW Runway Debut For Spring 2022

Out Of The Tower, Brought Punk Princesses, Rapunzels, Fairytale Beauties Of All Shapes And Sizes, And A “breaking Free” Moment To The Iconic Elizabeth Street Garden In Soho

Creative Director and Founder, Kimberley Gordon, debuted her Selkie collection for Spring 2022 on the runway during NYFW for the first time, taking place in a magical location in Soho the Elizabeth Street Garden. The collection was inspired by this very garden and a reimagining of the Rapunzel story, with a “break free” moment interpreted by a dance performance by Arianna Davis.

Models chopped off their hair live on the runway, representing that change was coming.

 
Selkie


Photos: IMAXTREE

The groundbreakingly diverse casting by Julia Samersova featured models of all shapes, races, heights, and sizes – showing that all women are not only welcome but celebrated in Selkie’s world, and hopefully encouraging other brands to do the same.

Special events taking place at the show location help raise awareness and funds for efforts to save the Elizabeth Street Garden, which is at risk of being destroyed by the city.

For the inspiration for the makeup led by Lori Taylor for Smashbox Cosmetics, Kim explained, “I wanted fairy punk princesses, with extremely feminine charcoal eyes and flutter lashes reminiscent of 80s childhood toys. Flushed cheeks, freckles, and Cupid’s bow lips finished the look.”

The show featured a music soundtrack by The Misshapes, hair by Odete DaSilva using Showgirl Vanity Wigs, styling by Katie Chavez, and accessories by Stonehart Jewelry.

##

Learn More

@selkie
selkiecollection.com

With love,

FWO

Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

Dreaming Eli SS25 Mother of Pearl, Daughter of Flesh

For Spring Summer 25 Dreaming Eli returns to Sicily to delve into the rich mythology steeped in her native enchanted island, drawing inspiration from...

Runway 7 Concludes Day 5 of NYFW with Grace Chen’s Exquisite Splendid China Spring/Summer 2025 Collection – Fringe Accents Trend

The fringe accent trend made a bold statement at the Grace Chen Splendid China Spring/Summer 2025 collection showcase, which concluded Runway 7’s NYFW. The first...

Private Policy New York 2025 Collection

PRIVATE POLICY’s SS2025 collection revisits the iconic 2000s fashion office, inspired by "The Devil Wears Prada," to explore our evolving relationship with AI in...