In the ever-changing world of luxury retail, few names have made as significant an impact as Christos Garkinos.
As the mastermind behind Covet by Christos, Garkinos transformed his venture from a series of vintage sale events into a dynamic live-stream shopping network, captivating millions and generating sales in the $100 million range. Here, Christos shares the journey of Covet by Christos and his vision for the future of live shopping and luxury resale.
The journey began with luxury vintage shows across the US. When the pandemic hit, Christos needed to pivot quickly. Inspired by D-Nice’s IG live on March 22, 2020, he launched his idea the next day. Though only eight people tuned in initially, Covet by Christos has since reached millions, showcasing the power of adaptability and innovation.
Covet by Christos’s success, with sales around $100 million, comes from a community-first approach, curated product selection, and an entertaining atmosphere. Building relationships with global partners and ensuring a safe shopping environment have been crucial.
Live shopping is popular in Asia, with over 30 percent of shopping done live, and the trend is growing in the US. Christos believes product selection, technological advancements, and smart programming will drive this growth. Covet by Christos operates like a TV network, with scheduled shows hosted by partners bringing fresh perspectives.
The platform thrives on community engagement and a distinctive style influenced by Christos’s personal blend of Tom Ford sophistication and his father’s classic elegance. Real-time feedback during streams ensures the shopping experience is always improving.
Christos envisions Covet by Christos leading the live selling space for luxury consumers within five years, expanding beyond resale into home, art, and collectibles. Long-term goals include growing the community through live and in-person events, extending the reach via other platforms, and operating 24/7 with multiple shows.
Covet by Christos is redefining luxury shopping with a blend of community engagement, careful curation, and relentless innovation. Christos’s story is a testament to adaptability and vision in transforming challenges into opportunities. His blend of traditional retail principles with modern technology has set a new standard in luxury resale. Covet by Christos is more than a shopping platform; it’s a community where fashion lovers connect, discover, and enjoy finding unique pieces from the comfort of their homes.
Christos’s unwavering commitment to innovation and customer satisfaction ensures Covet by Christos will remain an industry leader. Whether expanding into new product categories or enhancing the live shopping experience, the future looks bright for Covet by Christos. Christos Garkinos’s journey is an inspiring example of how vision, resilience, and creativity can transform a business and set new trends in retail.
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With love,
FWO
