Parisian Showroom Takes the Plunge with a Private Experiential Suite at Miami Swim Week

Parisian Showroom Takes the Plunge with a Private Experiential Suite at Miami Swim Week

Paris, France—My Fashion Agent founder, Mark Merklen is bringing European style stateside this summer in two Penthouse Suites in a new concept aptly named, La Plage Miami. The showroom will be conveniently located two blocks from the Miami Beach Convention Center where swim trade shows are happening.

Merklen decided to create the showroom so buyers can have a respite from the trade show booth experience and get to know his curated selection of brands in a chic, relaxed and intimate setting. Merklen is the authorized operator of France Relance Export and has developed a reputation for building European brands. Merklen said, “I created La Plage Miami Showroom to be the unmissable stop for buyers looking for high-end European brands with a ‘Mediterranean’ spirit.”

Buyers have been flocking to My Fashion Agent’s carefully curated selection of brands at Swim Week for over three years, and La Plage Miami is a natural evolution for buyers to continue to discover high-end niche European brands. The showroom has recently expanded its curation to include a size-inclusive swimwear brand based out of California. Brands that will be presenting collections at this year’s showroom include: Calarena, Beliza, Dassios, Elisa Garreau, Iguazù, Las Noches Ibiza, MacKeene, Maison Monzerian, Saltee, Sandalaki, Seass, Sophie Deschamps, Sunset Vibes Swimwear and Van Palma.

Miami Swim Week (with its 5.000 visitors from 15 different countries during its last physica event remains a sought-after destination for buyers in the cruisewear, swimwear, beach- wear, accessories and ready-to-wear segments.


Learn More

With love,


Follow Fashion Week Online® on Instagram for exclusive content

You may also enjoy ...

The Paper Fig Foundation Presents the 2nd Annual Paper Fig 560 Merging Fashion, Art and Fitness!

From June 1-9, a team of Paper Fig Foundation supporters will cycle 560 miles along the Empire State Trail, raising awareness and funds for...

The Must-See Shows Coming to Paraiso Miami Beach 2023

From Sustainable Swimwear Benefitting Miami’s Coral Reefs to the latest Colombian Brands and a Coastal Cowboy Collection You Won’t Want to Miss This year's Paraiso...

Prof. Jimmy Choo’s JCA Announces a Stellar Line Up of International Partners That Have Come Together to Seek Out, Support and Launch the World’s...

JCA | London Fashion Academy announces a partnership with Lone Design Club, RCGD Global (Red Carpet Green Dress) and Graduate Fashion Foundation for its...